What does it take to transform one of the world’s oldest industries using some of the newest technologies available today?
In this episode of Startup Builders and Backers, I sit down with Robin Saluoks, CEO and Co-Founder of eAgronom, to explore how a childhood connection to farming evolved into one of Europe’s fastest-growing climate-tech platforms. Robin shares how building a simple tool for his family farm at just 17 laid the foundation for a business now supporting more than 3,500 farms across 14 countries, helping them improve soil health, reduce emissions, and unlock new revenue streams through carbon credits.
We spend time unpacking why agriculture has remained one of the least digitized industries for so long, and what is finally changing. From AI and satellite monitoring to real-time data collection, Robin explains how technology is beginning to fit into the realities of farm life without adding friction. He also brings clarity to one of the toughest challenges in climate tech today, measuring soil carbon accurately, and why poor data can undermine even the most advanced models.
The conversation also explores the growing role of carbon markets and how farmers can participate without taking on unnecessary complexity or risk. Robin offers a practical view of how regenerative practices can improve profitability over time, why starting small matters, and how trust, local partnerships, and real-world results play a role in driving adoption.
As farming becomes more data-driven, we also touch on the implications for data ownership, control, and the shifting balance of power across the agricultural ecosystem. So as technology reshapes how food is produced and how carbon is managed, are we building systems that truly work for farmers, or simply adding another layer of complexity to an already demanding industry?