2842: A Rocket Scientist's Journey: Masha Petrova on Overcoming Stereotypes in Tech
Tech Talks DailyMarch 24, 2024
2842
39:0822.24 MB

2842: A Rocket Scientist's Journey: Masha Petrova on Overcoming Stereotypes in Tech

What does it take to go from a creative spirit who dislikes math to a rocket scientist at the helm of a cutting-edge tech company? In this episode of Tech Talks Daily, I delve into the inspiring journey of Masha Petrova, CEO of Nullspace and a beacon of innovation in the aerospace engineering field.

Masha's path to becoming a leading figure in the world of engineering simulation and RF technology is as unconventional as it is fascinating.

Join me as I explore the crucial role of engineering simulation in propelling our technology into the future. Masha sheds light on how Nullspace is revolutionizing the RF simulation space, offering solutions that are more than 25 times faster than existing products.

This breakthrough capability is not just about speed; it's about enabling rapid innovation in a world increasingly reliant on radiofrequency technology—from agriculture to space exploration. Masha's story is a testament to breaking barriers and challenging stereotypes within the traditionally introverted domain of engineering.

Her journey from a creative who hated math to a rocket scientist underscores the importance of perseverance, passion, and pushing beyond one's comfort zone. We'll discuss how her extroverted nature and unique perspective have shaped her career and how Nullspace stands out among deep tech companies for its innovative approach and commitment to diversity.

This episode also delves into the growing demand for radiofrequency technology and its ubiquity in our daily lives, from the devices we use to the cars we drive. Masha will share her insights on the explosion of acquisitions in the engineering simulation software space and what this means for the future of technology development.

How can aspiring engineers and creatives draw inspiration from Masha's journey to overcome their own challenges and make their mark in the tech world? Tune in to this captivating conversation on Tech Talks Daily, and let's discover together the power of innovation, diversity, and determination in shaping our technological landscape.

Share your thoughts with us—how do you see the role of engineering simulation evolving, and what impact will it have on our future?

[00:00:00] In today's fast pace world, where technology continues to intertwine with almost every

[00:00:07] facet of our lives. How often do you pause to consider the forces propelling these

[00:00:13] advancements forward? And by that I mean everything from the wireless networks

[00:00:18] that invisibly connect us to the very satellites orbiting our planet. The silent yet

[00:00:24] omnipresent radio frequency technology that underpins much of our modern existence. But hey,

[00:00:31] I think most of us tech it for granted. I know I do. But today I want to not only shine

[00:00:37] a light on that but also the visionaries behind these innovations. What drives them to push

[00:00:43] the boundaries of what is technologically possible? So in today's episode of The Tech Talks

[00:00:49] Daily Podcast, we're going to peel back the layers of the complexity that surrounds these

[00:00:54] technologies and reveal the human stories at its very core. And today I've got the huge

[00:01:00] pleasure of hosting Masha Petraova. She's the CEO of Null Space. I also have a trial

[00:01:07] blaze in the aerospace engineering field. But her journey is one of defiance, curiosity

[00:01:14] and innovation. From harbing a diss taste for mathematics to becoming a pivotal figure

[00:01:20] in rocket science and leading Null Space's charging revolutionising our Earth simulation

[00:01:25] technology. This is one of those stories that challenges all preconceptions about who

[00:01:30] can be a scientist and what it means to innovate. Now before I get today's guests on,

[00:01:36] it's time for me to mention the sponsors of Tech Talks Daily and in an era where digital

[00:01:42] security is non-negotiable. Legacy managed file transfer tools, they simply don't cut it

[00:01:47] now. So that's where kiteworks comes in. Revolutionising the MFT landscape with unparalleled

[00:01:55] security credentials including the much coveted FedRamp modderer authorisation. So with kiteworks,

[00:02:01] you can benefit from advanced file sharing, email security and customisable integration

[00:02:07] all within a platform designed to safeguard your most sensitive data. So don't let outdated

[00:02:13] technology compromise your security. Step into the future of secure managed file transfer,

[00:02:18] get started today by going to kiteworks.com. That's kiteworks.com where security makes

[00:02:25] sophistication. But now it's time to get today's guests on. So buckle up and hold on tight as I

[00:02:32] beam your ears all the way to California to hear more about this inspiring story.

[00:02:39] So a massive welcome to the show. Can I type on listening a little about who you are and what

[00:02:44] you do? I'm Yellow's a pleasure to be here so my name is Masha Petrova. I'm the CEO and co-founder

[00:02:50] of a company called NullSpace. NullSpace is based in California, United States. And we developed

[00:02:57] software for electrical engineers to help them simulate radio frequency technologies like

[00:03:03] antennas and radars. Well it's a pleasure to have you on the podcast. And before we even start

[00:03:07] talking about some of the great work that you're doing, when I was doing a little research on

[00:03:11] you before you came on the podcast today, I know you had a semi viral LinkedIn post recently. It's

[00:03:16] interesting to be a huge hit with the development community. Can you type on listening a little

[00:03:20] about that? Yeah. Thank you. You know what's funny is I have kids and I told my 11-year-old and 18-year-old

[00:03:28] that hey, I have a viral post that went viral on LinkedIn. First of all they're barely know what

[00:03:33] LinkedIn is. And then they said oh really they got so excited and they said can we see it? And I

[00:03:38] showed it to them with that like that's not viral. That's only 300 likes. That's like nothing.

[00:03:45] You're nobody on TikTok or Instagram. It's kind of funny how this world works but yes I

[00:03:53] wrote a post out of frustration really. So my background is in engineering. I have a page Z in

[00:03:58] our space engineer. I was a real engineer for a couple of years there before diving into the

[00:04:04] evil world of sales and marketing and staying there. And I spent about 20 years of my life in

[00:04:11] engineering software space meaning I led teams whether it's marketing or business development

[00:04:17] or wasn't engineer myself in companies that developed software for engineers electrical engineers

[00:04:24] mechanical engineers aerospace engineers. It's not something that you would think as super sexy space

[00:04:33] but is extremely important and needed because everything around us that's technology from the car

[00:04:38] that you get into and don't think two seconds about that carries you safely to your destination

[00:04:43] to the plane that you know it's hunk of metal that's flying through the sky to the bridge

[00:04:49] that you're driving over every day on a freeway right that doesn't collapse. All of that is built

[00:04:54] by engineers and engineers need tools and some of those tools are software tools. These are reliable

[00:05:01] very hard to develop software tools and that's my world. That's what I lived in. And I was getting

[00:05:08] frustrated because right now in the CEO as I mentioned at the start up we're raising venture capital

[00:05:14] and turns out it is very hard to raise venture capital for a very practical engineering

[00:05:23] the reliable and non-sexy type of company should we say. And so I was getting frustrated because

[00:05:31] there's been a whole world-wendobacquisitions in our space recently which hasn't happened before ever

[00:05:37] so these larger companies for example one company was called Ansys. Company most people have not

[00:05:43] heard of unless they're an engineer and if you are an engineer you definitely heard of it.

[00:05:47] It develops engineering software engineering tools that was recently acquired for 35 billion

[00:05:54] and the interesting part is 35 billion as an acquisition number is large enough but what's

[00:06:00] even more interesting they were acquired on I believe it was 16 times their revenue multiple

[00:06:07] meaning our avenue was only two billion each annually each year and they were acquired for 35

[00:06:13] billion by a company that has revenue of 8 billion. So and there's been a number of these

[00:06:19] acquisitions recently and so you know investors have been asking me like hey what's the deal with all

[00:06:25] these acquisitions in your space like we've never heard of them like we've no one's heard of these

[00:06:29] companies but what are they why are they selling for so much and I think the answer is that I've

[00:06:35] been seeing this space kind of going into this direction for a long time engineering tools are

[00:06:42] hard to develop again it's not like a AI app it's not Instacart it's not Facebook you can't just

[00:06:49] get a few developers to mock up a prototype in a month it takes years because engineers use those

[00:06:55] tools to build things that we use for safety right and and so it might take on the whole the

[00:07:04] acquisition space was maybe where finally in a space where the world is realizing at least

[00:07:09] these larger companies are realizing that hey engineering software is crucial for our

[00:07:14] infrastructure as humanity and as we're developing technologies faster and faster these engineering

[00:07:19] tools are going to be really needed and really important and so they're buying them up and there's

[00:07:25] that like much of them one of the reasons I invite you on the podcast today was to demystify

[00:07:31] engineering simulation every day I take a different topic and try putting in the language everyone

[00:07:36] can understand so with your extensive background in aerospace engineering I'm curious why do you see

[00:07:42] engineering simulation as a pivotal element for our technological future and how does no space can

[00:07:48] contribute to this vision I'm sure it's a topic that you're incredibly passionate about so can

[00:07:54] you demystify it forever on listening yes I am very passionate about it so the way you engineer

[00:08:02] something right think about a car a your refrigerator again a bridge built by civil engineers

[00:08:10] tall skyscraper that doesn't collapse during earthquake right like all these type of technologies

[00:08:16] are designed by engineers the way the engineering process works as a group of engineers or an engineer

[00:08:22] have an idea for development or something or they have customer requirements to develop some sort

[00:08:28] of technology and then the process starts right so there is some sort of idea then that idea has

[00:08:34] to be designed out usually designed in tools like CAD tools which is computer aided design tools

[00:08:42] and so that's how you would draft out or design out your ideas and engineer and then there's a

[00:08:48] whole slew of testing and validation that happens after that where certain things are tweaked

[00:08:53] and then they whatever product is tested then things are tweaked again the product is tested so

[00:08:58] that it you can test it against all kinds of conditions so that as you're driving in your car

[00:09:04] you might have an accident but I will be because of you not because the engines stop working right

[00:09:09] to get that level of reliability of technology it does really require very rigorous engineering

[00:09:14] process and so you could test things by building them in a laboratory and testing them in

[00:09:20] variety of ways right or mechanical properties chemical properties fluid dynamics all kinds of things

[00:09:26] or another way of testing which is developed in the recent maybe 50 40 years or so

[00:09:32] is to simulate the physics in a computer and to test whatever it is you're engineering in a

[00:09:39] computer right and that's where engineering simulation comes in so engineering simulation

[00:09:44] is a way for engineers to test their designs for reliability and all kinds of properties

[00:09:51] in a computer in a simulator as opposed to building a giant test rig for it that makes sense

[00:09:57] and so in no space we focus specifically on the electromagnetic part so we simulate

[00:10:03] electromagnetic and electromagnetic is sometimes called blood the black magic or the black

[00:10:08] arts of engineering because you can't see it but it's everywhere you know you and I are talking

[00:10:14] because of electromagnetic technology because of our f technology you know any any technology

[00:10:19] that communicates hardware that communicates with each other but there's no wires how's that happened

[00:10:24] there's stuff floating in air and that stuff is electromagnetic you know waves

[00:10:31] and that's how different technologies communicate with each other and we don't even think about it

[00:10:35] because you don't see it right like it's hard to really visualize um what is there and it's

[00:10:42] everywhere if you think about your your car is it becoming a computer now satellites are becoming

[00:10:47] computers you're you know with your smartwatch and the phone and phone alone has like five or seven

[00:10:54] antennas and then depending on the phone that you have you know it's got the bluetooth it's got the

[00:10:58] different types of antennas it's got the GPS all those things that are communicating with other things

[00:11:03] without wires um our our f technology and so we our software allows electrical engineers to design

[00:11:13] those kinds of products our f technology products and simulate how they're going to perform

[00:11:17] are you on tena or radar or other f technology will perform

[00:11:23] and simulate in the computer first before having to build it and test it many times over

[00:11:29] that makes sense 100% and I always try every day on this podcast to try and get people thinking

[00:11:36] differently about the world around them how they're surrounded by technology in their life

[00:11:40] their work and indeed world and given the exploding demand for RF technology and everything from

[00:11:47] agriculture to space exploration can you elaborate on on where this technology plays a critical

[00:11:54] role in our daily lives and some of the challenges that this demand might be presenting up because

[00:11:59] again for a lot of people they're blissfully unaware of this stuff right which which might

[00:12:03] frustrate you too it's true because there is so much engineering brain power you know PhD level

[00:12:11] engineers um brain power that goes into developing these technologies but you don't see them and

[00:12:17] you don't think about them in your everyday life but if we take something like very practical and

[00:12:21] simple like well I shouldn't say simple very practical and visible like a car let's say 50 years ago

[00:12:28] your car was a mechanical and fluid dynamics type of uh technology right there were gears that were

[00:12:37] you know moving other gears and that's how the engine worked there was obviously the internal

[00:12:42] combustion engine and there's some chemistry happening there and some fluid dynamics

[00:12:46] but that was it there was mechanics and there was fluid dynamics and now we think about cars

[00:12:51] cars now have you know radars that could see things at night so autonomous vehicles right the GPS

[00:12:58] in your car that tells you if you're in an accident all of a sudden you can instantly send a note

[00:13:03] you know and have someone come or not a note but a message and have someone come rescue you that sent

[00:13:09] through RF signal um the way the cars see other things or or uh see other cars in a autonomous

[00:13:17] vehicle type of situation that's all RF technology so your car is becoming more and more of a

[00:13:24] RF device a more and more computer if you want to think about it then just a mechanical and a fluid

[00:13:29] dynamics thing and that's happening with everything that's happening with airspace with satellites with

[00:13:35] planes with communications with all these technologies that you know are well established

[00:13:40] and then there is a whole slew of new industries that we didn't even think about again 56

[00:13:46] years ago right like you're watching measuring your blood pressure and sending it to or the

[00:13:52] or ring right or sending it to your phone with all kinds of statistics that it's sending it through

[00:13:57] the air through the radio frequency uh type of technology and so there's a whole new

[00:14:07] markets that have that were born based on RF technology and electromagnetic

[00:14:14] everyone knows about the explosion of AI and oh you've had episodes here obviously talking

[00:14:18] about AI quite a bit AI consumes chips right that's how AI works so there's a big proliferation

[00:14:28] of chips there's a conversation of where these chips are being made and you know all storm of

[00:14:33] conversations on that at a certain frequency if one of those chips is actually an RF device as well

[00:14:40] so RF is literally penetrating our lives at every every possible way and so something that your

[00:14:49] listeners could think about is just look around the room look at you know what you're wearing on your

[00:14:53] wrists look at your phone your computer just your smart coffee maker right that is making

[00:15:01] Bobby is certain time and sending data somewhere your air conditioner your nest nest uh

[00:15:06] you know heat controller or air conditioner that's sending data through Bluetooth to

[00:15:11] when those were all of that is just RF waves loading through the air all around you

[00:15:18] making all these technologies work absolutely love that and one of the things I always also

[00:15:24] try and do on these podcasts as you know is try and find out more about the the guest origin story

[00:15:30] one of the things that attracted me to you was how you took this creative path to rocket science

[00:15:35] because your journey from a creative individual who dislikes math to becoming a rocket scientist

[00:15:41] is truly inspiring so can you share how you navigated that transformation and what motivated

[00:15:47] you to pursue aerospace engineering because I feel there's a bit of a story here right

[00:15:52] oh yeah there's definitely a story so I am not a traditional engineer you know as I

[00:16:00] mentioned engineers are all most of the time if you think about a stereotypical engineer

[00:16:05] they're very detailed oriented they're very thorough um they're good at math typically right

[00:16:12] I am typically not good at any of those things I have a lot more of uh geo the ADD brain

[00:16:18] I think a lot a lot more in a higher level I can focus my attention when I really want to

[00:16:25] and so in marketing for example I get very into details and on on the branding side of things

[00:16:30] and colors and fonts and all that kind of stuff uh which is kind of funny but on the engineering

[00:16:36] side of things it was essentially brute force that got me into grad school so I was born in Russia

[00:16:44] Moscow back in the Soviet Union days I grew up on Soviet Union science fiction which was really

[00:16:49] cool and then my grandfather was an aerospace engineer pretty high up in uh the space race

[00:16:56] side of things on the Soviet Union side and so I grew up around space and it was portrayed

[00:17:03] in a really really cool way and again growing up in Soviet Union there wasn't like

[00:17:07] the best childhood should we say there is a lot of things missing like food sometimes

[00:17:15] you know I had like one one pair of pants one skirt growing up like one pair of shoes um

[00:17:22] so so life itself was pretty limiting but the science fiction world opened up this really

[00:17:28] really exciting unlimited world of possibilities of travel to different planets and the kind

[00:17:34] of life that I could have and I think that's where it just kind of hooked me as a child and so I

[00:17:37] decided I was going to be a cosmonaut at the time and then moving to S I was going to become an

[00:17:42] astronaut um and to become an astronaut I knew that one of the fastest paths in was to become an

[00:17:48] engineer and so that was really my path into engineering is uh you know I was gonna make it work

[00:17:56] whether I like math or not and so you know math came harder to me than anybody else I had to work

[00:18:01] harder than anybody else I never had straight A's um it was hard I was forcing the part of my

[00:18:08] brain to work that usually doesn't doesn't and then grad school was easier because there were

[00:18:17] things that uh I basically just kind of hacked my way through engineering in the way where I found

[00:18:23] things that work for me and that I enjoy so teamwork solving hard problems um I'm pretty

[00:18:30] systematic in a lot of ways so like finding satisfaction from solving these like pages and pages of

[00:18:36] equations um systematically worked for me and then once you get into grad school you know you get

[00:18:43] into higher math which is a lot more conceptual there's a lot less numbers it's a lot more visual

[00:18:48] yeah mostly letters like pages and pages of of equations with letters in them and that was great

[00:18:55] because it was a lot more a lot more visual and that worked for me and you know linear algebra was

[00:19:01] much easier to understand than I don't know trigonometry in high school um and that's how I ended

[00:19:09] up sort of here what an incredibly cool story what about your dreams of becoming an astronaut is

[00:19:15] that still there I mean William Schappner did it at 90 right so they still help is he still something

[00:19:20] you'd love to do you know uh I when I moved to us and all these opportunities opened for me

[00:19:27] and I truly saw like wow there is just there were opportunities in this country that and

[00:19:34] a Soviet Union I just never had and I realized like whoa you could do a lot on earth like you

[00:19:39] don't have to actually go and sit in the teeny little capsule and pee in a diaper and swallow you

[00:19:44] on toothpaste you know to do cool things um and also we can blow up you know at when you're going

[00:19:51] up in the space shuttle and it's just the risk of it and the toothpaste swallowing and just wasn't

[00:19:57] working for me and I found a lot of exciting things on earth and so I still love that idea

[00:20:04] and I still love the thought of one day you know being able to live in space in the whole star

[00:20:10] track you know concept and it's exciting for most people I think yeah but but I figured I can build

[00:20:18] things here on earth and just and get the just as much excitement absolutely love that and

[00:20:24] I don't want to exaggerate any stereotypes out there but it's someone that that feels more

[00:20:30] extravagant than that traditionally introvert and feel of engineering it feels quite unique

[00:20:36] to your personality here and so refreshing so how was that aspect of your personality

[00:20:42] influence your career path and and also leadership style at null space is this something you get a lot

[00:20:48] to well that's such thoughtful questions that you're asking thank you

[00:20:54] yes I am an extrovert and that's probably why I did not stay in engineering I was a you know

[00:20:59] real research engineer right out of grad school I went to a small startup

[00:21:03] well as a research engineer essentially and realized sitting in front of a computer for eight

[00:21:09] hours a day it's just wasn't working for me and so very quickly I made friends with salespeople

[00:21:15] and the salespeople are like oh this one can talk um let's let's let's grab her and let's start

[00:21:20] talking to her is for a while there we had a VP of engineering who would like make his rounds through

[00:21:25] you know the engineering or sorry VP of sales would make his rounds through the engineering

[00:21:29] department through developers we had a team of I don't know 10 engineers and developers and

[00:21:34] trying to talk to everybody right and the engineers are just getting annoyed because they're

[00:21:37] trying to get their work done and the sales guys are just bothering everybody every day right

[00:21:42] I would talk to him because it was the only one who would talk

[00:21:47] and so I got this role of sort of being the liaison between the engineers because they

[00:21:51] respected me and I respected them and they understood what they were doing

[00:21:55] and then salespeople because I appreciated their extra-worthness

[00:21:59] and then the marketing people because I love the artistic side of marketing

[00:22:03] and so I got this unique role of being able to communicate with all of them and all of them

[00:22:08] coming to me and then me being essentially like a linguist right or translator between the different

[00:22:15] functions and turns out as a really fun role and it got me in front of customers and I loved working

[00:22:20] with customers and so I kind of found my niche to where especially being the CL that extra-version

[00:22:30] definitely really serves me but the ability to like because I went through the through grad school

[00:22:36] I went through the grueling process of getting an engineering degree I understand how hard it is

[00:22:43] I understand engineers I understand what they're trying to do and I don't try and like break them or

[00:22:48] or force things when they set up marketing campaigns or operations I try and respect the engineering

[00:22:56] process as much as I can because they've been there and I get it.

[00:22:59] Love it another thing that attracted me to you guys is no space really stands out amongst so

[00:23:05] many different deep tech companies out there especially with your RF simulation technology being

[00:23:11] significantly faster than incumbent products so I've got to ask though for everyone listening around

[00:23:16] the world what would you say makes no space unique and how do you maintain this engine in such a

[00:23:22] highly competitive market? Yeah so engineering software or engineering simulation tools I should

[00:23:29] say that I was mentioning in the beginning of this podcast have been mostly developed or that

[00:23:35] technology really was kind of like burst out in the scene I should say maybe 40, 30 years ago when

[00:23:41] you started to get real commercial software that could be used as engineering simulation software

[00:23:49] by engineers right and being sold commercially and really essentially in the last 30 years that

[00:23:55] technology has remained unchanged like the solver itself so the solver is what solves your

[00:24:00] governing equations whether it's the electromagnetic governing equations fluid dynamics equations

[00:24:05] mechanical equations and so on so it solves it so that it would simulate it in the computer

[00:24:10] and so that solver or those solvers have remained virtually unchanged even though the companies

[00:24:17] that commercialize them sold them obviously worked quite a bit on the user interface user experience

[00:24:23] as combining multiple solvers together for all kinds of multi-physics simulation technology

[00:24:32] but the solver itself has been pretty much the same for 30 years and so our solvers are more modern

[00:24:37] so they my co-founders have been developing them for about 10 years so 10 years is a long time it

[00:24:45] gives you enough time to validate the solvers against real experimental data but certainly more modern

[00:24:50] than you know the solvers ever developed 30, 40 years ago and they were developed with modern

[00:24:56] computer computing architecture so in order to simulate reality real physical processes

[00:25:05] and the computer that's not like a hyped up video simulation but actually simulate real

[00:25:11] physics in the computer that's hard you have to take solve these really complex governing equations

[00:25:17] convert them into do all kinds of linear algebra manipulations then convert them into complicated

[00:25:25] code then code that into the computer and make sure the architecture of the computer can handle

[00:25:31] these really large simulations so easy and so our solvers are able to take advantage of

[00:25:41] modern computing multiple cores GPU CPU acceleration and go much faster than the codes that were

[00:25:48] developed on you know old school computing architecture and so that's what makes us unique and when I say

[00:25:56] faster you know people like sometimes ask me for not familiar with this process who cares you know

[00:26:02] something takes a second and then something takes a few seconds well engineering simulation usually

[00:26:06] takes very typically hours days sometimes months to do one experiment so imagine you go in like what

[00:26:14] can I compare it to let's say I don't know rendering graphics right rendering graphics sometimes

[00:26:21] take takes a long time but typically not months to render one graphic right engineering simulation could

[00:26:28] typically take very you know hours days and we've talked to engineers that said yes I wait for a

[00:26:36] month to one simulation to finish so when you're dealing with those type of timescales and we could

[00:26:40] slash that down to a day simulation or slash you know something that takes a few weeks to just a few

[00:26:47] hours with the same accuracy and you get the same results and the same data and all of a sudden you

[00:26:53] could do more experiments you could set up optimizations you could run multiple optimizations of whatever

[00:26:59] it is you're trying to optimize right much faster so that's what makes no space unique and special

[00:27:05] in this space and you said much faster I think I'm right saying this I read before you came on

[00:27:10] that your simulation technologies 25 plus times faster so yeah how do you see that how do you

[00:27:17] see that impacting the development cycle of RF technology and and the broader tech industry it feels

[00:27:23] like a real game changes to someone listening outside of this space yeah and I think the answer is

[00:27:30] we'll think about an engineer and engineering process right so an engineer is it's there in design

[00:27:35] technologies that's how we get innovation engineers come up with it and so now all of a sudden

[00:27:42] you know are you telling an engineer an experiment that took you a month were you to sit there and wait

[00:27:47] for the results and then decide decide on how to tweak your design is not going to take you a few

[00:27:52] hours yeah right what can you do with that time and there's a variety of things you could do you

[00:27:58] can either just get your work done faster and deliver the final results faster or you could set up

[00:28:03] more complex simulations more complex experiments and now all of a sudden you're coming up and you're

[00:28:08] with with designs that you could not come up with before you innovate faster you could do things

[00:28:15] like generative design for example so with our software you can plug in an optimizer tool and there's

[00:28:22] you know variety of them out there through Python API you can plug in an optimizer and basically run

[00:28:30] our simulation on sort of an auto loop and design let's say an antenna with a pattern that is

[00:28:36] generative design that a human could not have designed because you just needed to perform to many

[00:28:41] calculations that now is capable of doing things that you know a human designed antenna was not

[00:28:48] able to perform so you can innovate way faster you can come up with stuff you couldn't come up

[00:28:53] with before you can go to market faster you can get your work done faster so there's a whole

[00:28:58] variety of things of how you can use that time as an engineer absolutely love chain with you today

[00:29:05] and looking back at your career obviously you've had such an exciting career that began as a creative

[00:29:11] individual who dislike math to be coming a rocky scientist that's now leading no space for anybody

[00:29:17] listening anywhere in the world that maybe they're inspired by listening to a story like that what

[00:29:22] advice would you offer to an aspiring tech leader especially I would say women and creatives

[00:29:28] looking to make their mark in the tech sector and somehow talk themselves out of it or say that

[00:29:33] they're not technical enough or they're not they don't like math etc what advice would you give

[00:29:38] to that person listening oh yeah that's a pain point so I think for first of all the world needs more

[00:29:43] engineers engineers make a world go round you know they make our lives safe reliable they give us

[00:29:51] opportunities to travel to space to go under the ocean and explore all kinds of depths of you know

[00:29:58] the depths of oceans and just the most far off places in the world were able to explore and understand

[00:30:08] because of engineers right and you know what's interesting is growing up back in Soviet Union so

[00:30:14] obviously there was lots of problems with that country you know I'm very happy to be an American

[00:30:18] I'm very happy to be sure now but one thing that was certainly very different was the culture of

[00:30:26] if you were a girl you were accepted expected you know everyone's equal on suba union right wait

[00:30:32] we know that's not naturally the same but whatever that was the philosophy everyone's equal and

[00:30:36] the good thing that came out of it is as a as a woman you could love fashion you could be extroverted

[00:30:44] you could have a huge group of friends you could like going out you could like

[00:30:51] you know um to take care of your physical appearance let's say and at the same time be really

[00:30:57] good at math and get a PhD and like the two were not mutually exclusive we're here in US unfortunately

[00:31:04] I don't know how the culture has evolved that way but it's seen as mutually exclusive so

[00:31:09] you're seen as if if you're a woman who is going into engineering then you must have zero you know

[00:31:16] tasteful aesthetics you cannot be extroverted you cannot be you know a typical what you would think

[00:31:23] of as a girl and be really good in math and sciences and engineering and that's unfortunate I

[00:31:30] think that culture just needs to change there's no reason for that duality two things could be true

[00:31:35] at the same time you could like colors and and I don't know make up and have a ton of friends

[00:31:43] and still be really good in you know engineering and still have a PhD so I would say two girls out

[00:31:51] there do things that are hard you know do things that other people are not doing and I mean my mom

[00:31:57] cried when I told her I was majoring in engineering she cried she's like why would you kill your

[00:32:03] you know give your to throw your life away like that you could be such a beautiful dancer or an

[00:32:08] artist like why would you destroy your life by becoming an engineer and of course my my mom's

[00:32:16] a doctor my dad the chemist which is funny they should understand that right but I think

[00:32:23] just because you're naturally extroverted and you're good at something doesn't mean that you

[00:32:29] don't force your way through something hard because sometimes that opens doors that would have

[00:32:36] never opened you before and so I would encourage anyone who's listening who is maybe more artistic

[00:32:40] more extroverted not a stereotypical engineer if you have no grit to do things that are hard

[00:32:48] go into engineering because you can with an engineering degree you could do all kinds of other

[00:32:53] things but you will look at the world and you will understand things in a way that without

[00:32:58] that degree you never can I think that's a beautiful and powerful moment to add not but before I

[00:33:05] do want to get one final insight of you because there is such a huge pressure on everybody listening

[00:33:11] at the moment to be in a almost state of continuous learning and also none of us are able to achieve

[00:33:17] any degree of success without a little help along the way so is there a particular person that

[00:33:22] you're grateful towards maybe helps you get you where you are maybe they just saw something and

[00:33:26] you invested a little time in you that we can give a little shout out to the end of this podcast

[00:33:32] and also how do you self educate how do you keep up to speed because the world of engineering

[00:33:38] and technologies is just moving so quickly now isn't it yes moving very fast and it's hard to keep up

[00:33:46] maybe I can combine in the answer to both of your questions and there are certainly many many

[00:33:51] people that have helped me to learn and get to where I am throughout my career and throughout my

[00:33:57] life I can't even begin to name them all but maybe I can name kind of give a shout out to a program

[00:34:03] that I'm part of right now that's helping me learn and grow so I do feel like I'm drinking from

[00:34:08] a fire hose at the moment we are a part so in all spaces a part of an accelerator called creative

[00:34:14] destruction lab or CDL accelerator it is throughout the world and they have multiple

[00:34:20] cohorts cohorts or streams they call them so we're part of the manufacturing cohort

[00:34:24] it's a really interesting program they don't take equity they don't pay the money thing you

[00:34:28] have to be invited and accepted into the accelerator as a startup and then you go through eight

[00:34:35] months off pretty grueling coaching process with really amazing mentors so I want to give

[00:34:42] a shout out to two CDL accelerator for to our manufacturing stream and to our mentors that are

[00:34:50] working with me every day they're spending way more time that they should and these are people

[00:34:54] who are getting paid thousands of dollars to consult with private equity firms and VC firms

[00:34:58] their own investors themselves their operators of companies and they're giving and donating their

[00:35:05] time to coach me on how to fundraise on how to build a company on how to essentially grow up

[00:35:13] into being a professional CEO it is very hard because you're I mean I'm constantly learning things

[00:35:19] that are so new and I'm not a spring chicken anymore so it's like you know it didn't really stretch

[00:35:25] as your ring capacity but they have been just so amazing and supportive and I've learned so much

[00:35:34] from them so I'd like I'd love to that's that's one of the ways I learned yeah kind of hands-on

[00:35:39] and experimenting and CDL accelerator allows me to do that well a big shout out to all CDL accelerator

[00:35:47] after everything that they're doing it and for yourself anybody listening wanting to find out

[00:35:51] more information about you your team all the work that you're working on at the moment or maybe

[00:35:57] just reach out and connect with you or find out more information where would you like to send

[00:36:01] everyone listening for sure so to connect with me I'm happy to connect on LinkedIn it's

[00:36:07] Masha V Petrova on LinkedIn and then our website is nolspaceink.com if you'd like to find out more

[00:36:15] about Nolspace or if you're in our F engineer listening open to new technologies reach out tell us

[00:36:22] we happy to schedule a demo well as we approach nearly 3000 interviews this is one of those

[00:36:29] episodes that will stick with me long after we finish recording because it's one of those interviews

[00:36:35] that had absolutely everything for me almost like a Netflix series from a creative who hates maths

[00:36:40] to becoming a rocket scientist talking about why engineering simulation is so crucial to our tech

[00:36:46] future and our world growing radio frequency demand in everything from agriculture to space

[00:36:52] and that big shout out to CDL accelerator but more than just thank you for taking that time to sit

[00:36:57] down with me today and share that story thank you so much thank you for such a deep questions Neil

[00:37:03] then great I think it's clear that the landscape of engineering and technological innovation is

[00:37:09] as much about resilience and vision of those who dare to explore it as it is about the technical

[00:37:16] challenges that they solve and I think Masha's journey from a creative young girl with a dream of

[00:37:21] space exploration to becoming the helm of Nolspace accompanied at the forefront of addressing

[00:37:27] the critical shortage of electromagnetic engineers I think it's testament to the power of

[00:37:33] perseverance diversity thinking outside the box and this story not only demystifies the complex world

[00:37:40] of RF technology and engineering simulation but for me it serves as a beacon of inspiration for

[00:37:47] aspiring engineers that could be listening to this anywhere in the world regardless of your

[00:37:53] background or personal inclinations I think Masha's narrative underscores a powerful message

[00:37:59] innovation knows no boundaries so I sincerely hope that today's episode

[00:38:05] has sparked your curiosity and encouraged you to look beyond the surface of technology and appreciate

[00:38:11] the diverse tapestry of people and the stories that make it all possible but what part of her journey

[00:38:18] resonated most with you how do you see technology and innovation evolving in the coming years

[00:38:23] and what role or what role do you see diversity of thought and different backgrounds playing in

[00:38:29] shaping that future this is where I put the microphone in front of you please show with me your

[00:38:34] thoughts join the conversation email me tech blog writer outrook.com twitter linked in instagram

[00:38:39] just at neo cqs and please keep pushing the boundaries of what's possible and also why not join me

[00:38:47] again tomorrow for another conversation just lightly so thank you for listening as always and until

[00:38:52] next time don't be a stranger