2884: Building your Professional Brand in 1-Click, with AI
Tech Talks DailyMay 05, 2024
2884
26:5421.54 MB

2884: Building your Professional Brand in 1-Click, with AI

How can artificial intelligence redefine personal branding for professionals worldwide? Today, we delve into this fascinating intersection of technology and individual growth with Deboshree Dutta, CEO of Criya and a beacon for BIPOC immigrants in the tech industry.

From her early days as a product leader to her dynamic rise as a YC-backed entrepreneur, Deboshree has navigated the complexities of building a personal brand that not only captures her essence but also opens doors to unimaginable opportunities. Under her leadership, Criya has empowered over a thousand high-net-worth individuals with advanced AI tools to craft compelling professional identities. J

Join us as Deboshree shares her journey from securing an EB1 Green Card through her significant contributions to technology, to revolutionizing personal branding with Criya's innovative platform. What does it take to transform your professional visibility and influence in today's digital world?

Feel free to share your thoughts and experiences on personal branding in the comments or online! What steps are you taking to enhance your professional visibility?

[00:00:00] A quick question for everybody listening, is your online presence a true reflection

[00:00:06] of your professional calibre? Everything that you've achieved throughout your career. Because

[00:00:11] in today's digital age, personal branding is not just an option, it's a necessity.

[00:00:17] And you probably want to invest more time in building that personal brand, especially

[00:00:21] in this period of economic uncertainty and not knowing where the job market is heading.

[00:00:27] But you don't have time, or you don't have the skills, or perceive you don't have the

[00:00:31] skills and AI might scare you. Well these are just a few of the myths that I want to

[00:00:35] completely shatter today here on Tech Talks Daily. Because I'm going to be talking with

[00:00:40] the dynamic founder of Crea, a platform at the intersection of AI and personal branding.

[00:00:47] In a nutshell it will make your life a lot lot easier. If you're a regular listener

[00:00:52] you'll know by now I'm not just about the technology, I'm not just about solving

[00:00:56] real world problems with that technology. I also want to wrap it all up in a fantastic

[00:01:00] and inspiring founder story and origin story, and keep delivering that message that technology

[00:01:06] works best when it brings people together on that human side of the tech industry.

[00:01:10] And my guest today is a testament to determination, innovation, the art of personal branding.

[00:01:16] And from her roots in India to a first generation immigrant in the US to leading

[00:01:21] a YC backed startup. Deb's story, trust me, is nothing short of inspiring. But here in 2024

[00:01:28] her venture is revolutionising how professionals showcase their talents, ensuring that they are

[00:01:33] seen by the right people at the right time. And her advice is simple, embrace your brand,

[00:01:39] share your accomplishments and let Crea articulate your value. So today we're going to dive into

[00:01:47] her fascinating background, her vision behind Crea and her invaluable advice on personal

[00:01:51] branding that transcends those traditional boundaries. Whether it's leveraging AI to

[00:01:56] craft your online persona or serendipitously meeting a mentor, her insights are a real

[00:02:02] gold mine for anyone looking to elevate their personal presence. But most of all

[00:02:06] she's just a lovely person and an inspiring person to spend 30 minutes with. So buckle

[00:02:12] up and hold on tight because no matter where you are in the world I'm going to be

[00:02:15] beaming your ears all the way to San Francisco where Deb is waiting to share her story.

[00:02:22] So a massive warm welcome to the show. Can you tell everyone listening a little about

[00:02:27] who you are and what you do? Hi Neil, thank you for having me on the show. My name

[00:02:31] is Deboshri Dutta, I go by Deb. I'm the founder and CEO of Crea, we're a Y

[00:02:36] combinator and venture backed AI tech startup where we bring your professional

[00:02:41] brand to life in 20 seconds with AI. So that's really what we do. I mean, think about it,

[00:02:47] you just type in a couple of keywords, answer a couple of questions and we'll spin up a

[00:02:50] stunning sort of like a web collateral for you that you can easily start to edit and

[00:02:55] share around. Incredibly cool. I mean, so much I'm looking forward to about digging

[00:03:00] a little bit deeper on that and finding out more about it but I always like finding

[00:03:03] out more about the human story as well behind these tech startups and your transition

[00:03:07] from a product leader on a H1B visa to the CEO of a YC backed startup is nothing short

[00:03:14] of inspiring. So can you tell me a little bit more about that story, some of the

[00:03:18] challenges and milestones of the journey that you've been on? Because it is incredibly

[00:03:24] inspiring isn't it, the journey that you've been on here and I'm hoping that it will

[00:03:27] inspire a lot of ladies in a similar position out there. Thank you and thank you for kind

[00:03:33] of broaching this. It's such an important part of my journey. So I am a first generation

[00:03:39] immigrant to the United States and I've been a computer nerd since when I was a little girl.

[00:03:44] So I came to Carnegie Mellon studying computer science and then I started my career as an

[00:03:49] engineer at Microsoft and eventually I was 13 years later, I worked in different places,

[00:03:55] I was head of product at PayPal where I used to lead our entire AI customer success

[00:04:00] Asian platforms. So, but when they like my, I come from a middle class home back in India.

[00:04:07] So my American dream was pay off my loans and hopefully be able to send money back home

[00:04:13] and start working toward a more stable life. So entrepreneurship is whole like

[00:04:18] entrepreneurship found me, I didn't go looking for it. But it's been very challenging as a

[00:04:25] female founder who doesn't have, it's hard enough to build a startup and it's hard enough

[00:04:30] to be an immigrant. It's hard enough to be female and I'm like, let's throw it all in

[00:04:34] together. Let's be a woman of color and then let's go start this startup. So it's been

[00:04:39] a rough ride but I think I've been fortunate to have met some of the most valuable mentors

[00:04:45] and folks who guided me through this journey. And I think a huge part of how and why I

[00:04:50] started CREA actually has to do with the journey that I've been on and what's led me to

[00:04:55] my successes, if you may. And I'm curious, if I was to take you way back to when you were

[00:05:00] that little girl there in India, where did your passion for technology come from? Was

[00:05:04] there a moment that, I don't know, lit a spark in you or something that would ultimately put

[00:05:10] you on this path? Can you remember where it originated from? I have this question a lot and

[00:05:16] it's weird. I don't think I was ever like, I always say that I'm a computer nerd, but

[00:05:20] actually the reality is I'm a nerd and I am also, I think my passion is actually in my

[00:05:27] creativity. I love creating things. So from a young age, I create, I love to, and I have to

[00:05:34] create visual things. That has been my thing. So it's not just with computers. I do a lot of

[00:05:40] DIY projects at home. I will never pay someone to paint my house. I will literally choose the

[00:05:45] colors, do the designs. I'm a big user. I love to do things with my hands. And I think computers

[00:05:51] and algorithms and so on, really what it enables you to do is go create things, go craft

[00:05:57] cool new things and see what comes out of it. So that's really my thought. It's not like

[00:06:01] I'm a technology nerd by any means. It's more so I get to go try something out and let's

[00:06:05] see what comes out. And that's really what has been my passion. Love it. And fast forward to

[00:06:11] 2024, raising over $5 million in VC funding in just 14 days is a significant achievement for

[00:06:18] any founder, even more so for a woman in tech. And the reason I say that we've covered a lot on

[00:06:23] this show, the lack of funding in female founders. And I always try and do a little bit

[00:06:27] to try lift women up in the industry. It's so important, but I'm curious what strategies

[00:06:33] did you employ to secure that funding? And what advice would you give to those other female

[00:06:38] founders seeking venture capital that could be listening to this conversation anywhere in the

[00:06:43] world? Yeah. So in a nutshell, really what helped me is realizing it doesn't happen

[00:06:50] overnight, right? Like realizing that at this stage, an investor is investing in you. It's

[00:06:58] your resilience. It's your successes. It's basically proving to the investor that

[00:07:04] your idea and your business is not where it's going to be. Like this is going to evolve,

[00:07:07] take shape and so on. So don't get obsessed about the product or the business. It's really

[00:07:13] how you show up and helping the person on the other hand, have confidence and trust in you

[00:07:18] because they're going to invest from hundreds of thousands to millions over time. They have to

[00:07:24] trust you to be able to put that to good use. So you really need to look at it in that

[00:07:29] angle. It took me some time to come up to it. So like initial days when I was just testing

[00:07:36] the waters and so on, I would keep leading with here's what I'm doing in CREA.

[00:07:41] And there were a few angel investors who I spoke with who actually gave me feedback like,

[00:07:46] great, great idea. We love it, but we want to hear about you, your story. So that's a huge

[00:07:52] thing. And by the way, that's really what we do at CREA. When I first quoted the first

[00:07:55] version of CREA, it really was to alleviate that. Everyone's going to Google you today.

[00:08:02] An investor is going to Google you. A hiring manager is going to Google you. A customer is

[00:08:05] going to Google you. You have probably 10 seconds to make an impression, like realistically.

[00:08:11] How do you do that? And that's really what matters. Like even with an investor conversation,

[00:08:15] right? Like how do you drive impact? How do you buy the next two minutes of their attention

[00:08:20] and the next two minutes of their attention so that they keep staying interested in you

[00:08:23] and feel like, okay, I'm listening to our old story. So that's what I do at CREA.

[00:08:28] And that's really been my journey to being successful so far in the fundraising journey.

[00:08:35] And we've mentioned CREA a few times. It'd be a great opportunity to

[00:08:39] introduce everyone listening to CREA. And the role of personal branding in professional success

[00:08:44] is increasingly being recognized. So how does CREA leverage AI to transform personal branding

[00:08:50] professionals? And what would you say sets your approach out, maybe different from other

[00:08:55] traditional methods and other emerging methods that are appearing out there?

[00:08:59] 100%. So listen, like I said, in my journey, let's start with my journey and why this came to me.

[00:09:05] Right? So I quoted the first while I was still in tech, I was working at PayPal and so on.

[00:09:11] I started, I got on the Instagram train 10 years ago and I grew to 170,000 followers.

[00:09:17] I started getting a lot of folks reaching out to me asking me for advice. Like Deb,

[00:09:22] how did you do this? And I started doing a lot of public speaking, writing for Forbes

[00:09:26] and so on. And so I've always been a side hustle, side gig kind of gal.

[00:09:30] And I never did it for the purpose of monetization. I was very satisfied with

[00:09:35] my day job and so on. This was just a hobby. But I actually coded the first version of CREA

[00:09:42] really as a way for me to showcase these other amazing things that I do because I'm

[00:09:48] growing on Instagram, but it's picturesque and I have to respond to DMs and if I want to

[00:09:52] pitch at a speaking event or, and so on. Right? Like I don't have a version of me that's easy to

[00:09:58] share unless I go off and build a website and then write the copy and so on.

[00:10:03] So I coded the first version of CREA and as I started using it, I put it out there. I

[00:10:10] remember I had 50 bookings, people trying to book me for my time on this portal that I put

[00:10:15] up. I said, I can't be the only one. I'm pretty sure everybody else wants to do this too.

[00:10:20] So that's when I turned this into what it is. And my whole objective is, like I said,

[00:10:25] everyone's going to Google you this 2024. And if you show up just with pictures with your dog

[00:10:30] or your kids, great. They understand the type of human you are, but they don't understand

[00:10:35] the type of professional you are. So what we do is you can enter a LinkedIn URL and answer

[00:10:42] a couple of questions and it will spin up a stunning personal brand website for you with

[00:10:48] recommendations for your content. For example, I'm doing a podcast today. I want to add this.

[00:10:52] This is part of my brand. I'm a public speaker. I want to add this so that I quickly jump on

[00:10:57] your mobile and add this within your portfolio. So, and we go beyond a personal website, right?

[00:11:02] Like we're looking at it as shaping the future of professional excellence.

[00:11:06] So we go beyond just a personal page. You can key in a couple of keywords that we can

[00:11:10] spin up a pitch deck for you if you're going to go fundraising. If you want to share

[00:11:15] social proof or testimonial videos and stuff about the successes that you've had,

[00:11:20] a couple of keywords that spins it up for you. So all of this is done with AI. And we base it

[00:11:25] based on the initial questions and the persona model that you created. The AI shapes the idea

[00:11:31] about who you are and then any assets that you want to create are developed based on how

[00:11:37] you use the platform basically. It's incredibly cool. And I suspect we will have people

[00:11:41] listening all over the world that want to do all that stuff. But things like building a website,

[00:11:46] creating the copy, that's the stuff that high-end professionals just haven't got the time,

[00:11:51] the luxury of time and the skills to sit down and do all that stuff. So I can understand its

[00:11:56] appeal here. And you've already got over a thousand high net worth individuals that are

[00:12:01] utilizing career services. And are you able to share a success story just to bring this

[00:12:06] to life and exemplify the transformative power of your coaching and AI toolkit in

[00:12:12] personal branding? Is there anything you can share around that?

[00:12:15] Plenty. I will not take names, but there are some folks who have made several hundred

[00:12:21] thousand in revenue just by developing their brand on our platform. We have some other

[00:12:26] folks who are for coaching services for over 15,000 just each package. We have several,

[00:12:33] I've personally gotten thank yous and congratulations and so on from

[00:12:37] people within our community who have received EB1A green cards because of sharing their CREA.

[00:12:45] Obviously there's multiple factors to it, but CREA was a significant part of them being

[00:12:49] showcased. So for me personally as an immigrant, that's a huge value add.

[00:12:54] So this has touched so many humans in ways that I didn't realize.

[00:12:59] I started out more so like for me personally, it was more to get in front of the right

[00:13:04] opportunities. People have gotten jobs, people have gotten green cards, people have gotten

[00:13:08] Stevie Awards and so on. So it's all these different things. It's multiple success stories.

[00:13:14] Oh, that's incredible. How much does it cost? How do people get involved? I'm just curious

[00:13:19] because there are a lot of people now that while they're listening to our conversation,

[00:13:21] they're probably looking up the CREA website and trying to find out more information.

[00:13:25] Just give me a very quick overview of how people can get up and running and how much it will cost,

[00:13:29] et cetera. Yeah, yeah. It's really, really easy. So firstly, the good news is there's

[00:13:33] a premium version for everyone to use and can keep. So you just go on CREA.co, which is

[00:13:38] C-R-I-Y-A dot C-O. Just hop in there, click on the Get Started button. I think there's a

[00:13:46] Create 20 seconds button. It'll just take you through one page where you just answer who you

[00:13:53] are, what your profession is and then you key in your LinkedIn URL if you want to use it.

[00:13:59] The more info you give it, obviously the more personalized the experience is.

[00:14:02] And then in 20 seconds, it's going to generate your one-pager that you can start with. Just

[00:14:07] click Customize and then you can slap on your domain name, add more pages. We have

[00:14:11] unlimited templates for the type of work that you want to do and the way you want to express

[00:14:16] yourself. All that is available once you're inside the platform. Well, that's going to be

[00:14:20] keeping me busy this weekend. I'm going to have to have a play with that. But for yourself,

[00:14:24] though, your extensive following on social media and engagement through blogs and podcasts,

[00:14:29] etc., when I was doing a little research on you straight away, I can see the strong personal

[00:14:33] brand. So what key principles would you say have guided your strategy in building and

[00:14:38] maintaining this brand? Because there's a lot of hard work that goes into that, isn't it?

[00:14:43] It is. And I think I started to see the value of fixed from pretty early on. So when

[00:14:47] I was quite early in my career, I think I was four or five years in, I worked as an engineer at

[00:14:54] yet another big name company. And I remember I'm known for a few things. I'm a hard worker.

[00:15:00] I'm that girl who will be up to 10 PM responding to emails, closing back,

[00:15:04] and things like that. And those are the times when layoffs were rampant. This is

[00:15:09] about 12 years ago. Layoffs were rampant. And I remember feeling so fearful, not that

[00:15:14] I would lose my job. But it is interesting, what if my boss loses his job? Or what if I'm moved?

[00:15:23] What if I actually lose my job? My entire reputation and the awesomeness that I am,

[00:15:28] if you may, is limited to the people that I'm immediately surrounded by, which is basically

[00:15:34] my team and my boss. So and I'm like very early on in my career realized, hold on,

[00:15:40] my reputation cannot be just tied to my employer. This needs to be out in the world so that I,

[00:15:45] as an asset can be, I can go after our maturity so that my values are known. And it's not just

[00:15:50] because of my current title and so on and in a certain employment. So I started working on that

[00:15:56] and that was the motivation behind it. So I think I started doing Instagram as a result.

[00:16:01] It was one of those things. One thing leads to another. I started volunteering at a ton of

[00:16:06] events that I wanted to just be a part of. And then from volunteering, I've been a photographer,

[00:16:11] I've been front desk registration helper and so on. From there you make the right contacts

[00:16:16] and from there you become a speaker at those events. And from those events you get to more

[00:16:20] events and you start to build your following and you start to develop a reputation and then

[00:16:25] you start and so on. So you have to start somewhere. And I think you have to be intentional

[00:16:29] about it is a career move. Having an Instagram following or having a LinkedIn following is not

[00:16:35] just for fun. It is a career move. And if you look at it that way, you will prioritize it.

[00:16:40] And it takes discipline, it takes work, but it pays off in so many ways and I think it's worth

[00:16:46] it. 100%. And I can testament to that as well. I was the IT guy before and I ended up doing

[00:16:52] all that stuff. And it kind of happened by accident and I only really realized the value

[00:16:57] of it about five, six years ago. And it ended up me leaving the day job behind and doing

[00:17:01] this full time. And from the emails that I get to this podcast, and those are a lot of people

[00:17:07] that would like to follow in our footsteps and there's a lot of busy professionals or thought

[00:17:11] leaders in their particular industry that are starting to pursue a role in public speaking.

[00:17:16] And I know you've got vast speaking experience including keynotes, media interviews and so

[00:17:22] much. So I think this might help some of those people listening. How do you prepare for

[00:17:26] these engagements to ultimately effectively deliver your message and engage your audience?

[00:17:31] Because very often you've got a short amount of time to deliver that message, haven't you?

[00:17:36] Yeah. I feel like I'm still getting better. And I do think it takes a lot of practice.

[00:17:40] Sometimes you could even work, you can role play with someone else and maybe they can help

[00:17:44] through this. I think the most important thing with the public speaking,

[00:17:47] and you can attest to this is the rule of threes, right? Whatever you want to deliver

[00:17:51] it in, if you may bullet point of threes, that goes a long way. And I do also think that

[00:17:58] before showing up for any type of engagement, whatever it may be a panel, an interview,

[00:18:02] doing a little bit of research on it. And just like the host is doing research on you,

[00:18:06] you do some research on who the audience is, what they want or what they will find helpful.

[00:18:12] Because ultimately you are on that shore, that event to cater to the listeners of that

[00:18:17] event and not just to tell your own story. So I think some of these things would just help

[00:18:21] cater the conversation. Yeah. I was speaking with Daniel Burris,

[00:18:25] a speaker in Vegas a few years ago and I was asking him, there was 10,000 people there

[00:18:30] were speaking in front of him. Do you ever get nervous? He said, no, if you're feeling nervous,

[00:18:34] you're making it about you. It's got to be about the people in the audience, not about

[00:18:38] you. As long as you make it about them, then you've got no reason to be nervous. So they

[00:18:42] almost set off that light bulb moment. Yeah, totally. Actually, I didn't think

[00:18:46] of it that way, but that is so true. That is so true.

[00:18:48] And for anybody listening that's maybe eager to enhance their own personal branding journey,

[00:18:53] is there any advice or tangible steps that you'd recommend just to help them unlock

[00:18:58] their opportunities that maybe they deserve? Maybe they've put a self-imposed ceiling or

[00:19:03] something holding them back. Any advice that you'd give to people listening now?

[00:19:07] I think we think personal branding is for high achievers or celebrities and so on. And I

[00:19:15] think that's not true. We all show up every day, we're all proud of the work that we're

[00:19:20] doing. We all have a brand that we are actually proud of. It's about packaging. I think it's an

[00:19:26] important... The first step is to first accept and recognize that you are all doing something

[00:19:32] that is important to you, which is why you're showing up for it. Start putting it out there.

[00:19:36] I think just documenting it in a form, which is not a resume. Think of it as actually

[00:19:42] even being a mom and even being a volunteer. Everything is part of who you are. So one is

[00:19:48] that's your personality or professional brand, if you may. The second thing I would recommend is

[00:19:54] it is actually quite... Once you start recognizing and actually getting disciplined about it,

[00:19:59] maybe start doing some early outreach just so you are able to see what resonates with you,

[00:20:06] who resonates back with what you have to offer. Oftentimes I'll hear from folks that

[00:20:11] I don't know if someone will even have me on their speaker and their show. And I'm like,

[00:20:15] you have to start somewhere. And you don't know your worth until you actually put yourself out

[00:20:20] there. So I think that's second, don't hold yourself back. You can be your biggest barrier.

[00:20:26] And the third, you should have crea because when you're pitching yourself anywhere in the world,

[00:20:33] it'll literally take you 20 seconds to put together all of the accomplishments like the

[00:20:36] metrics you have or anything. Even having 10 years of experience is actually a huge value

[00:20:43] because you have worked for 10 years in the industry and pretty sure you have

[00:20:46] experiences and ideas that someone who's starting out may not. And then that's worth sharing,

[00:20:51] right? So try crea because that would be a really easy way for you to communicate

[00:20:56] and share with potential speaking opportunities. Fantastic advice. And we began that conversation

[00:21:02] today talking about your origin story as a small girl in India, how you fell in love

[00:21:07] with technology and the path that you've been on. But of course, none of us are able to

[00:21:11] achieve any degree of success without a little help along the way. So I'm curious, was there

[00:21:15] a particular person or someone that maybe saw something in you? Someone you're grateful

[00:21:20] towards or a serendipitous moment or anyone that you're grateful towards that has really

[00:21:25] played a key role in your career? Who would that person be and why? It'd be great to give

[00:21:29] them a little shout out to that. I feel like it's almost unfair to say

[00:21:33] that there's just one. Yeah. I mean, obviously my family, my husband,

[00:21:37] the support system that I have, my investors have played a huge role. But I do want to share

[00:21:41] this one story just because it's such a fascinating story for me. I was still at PayPal

[00:21:47] at the time. I was meddling around with CREA, just getting it off the ground. I had some

[00:21:52] early traction and I got an email in my inbox from TechCrunch saying, hey, TechCrunch Disrupt

[00:21:58] is this September. And I think it was March. And did you want to apply to be on the TechCrunch

[00:22:03] Disrupt? There was something called Startup Alley. It was a startup battle thing. I was like,

[00:22:08] what the hell? And I applied to it. I got picked out of, I don't know, I was one of 15

[00:22:15] to pitch on that Startup Alley, whatever, the stage and it was COVID days. So the whole

[00:22:21] thing was remote. And come September, I'm here, I'm on the Zoom call and I'm trying to pitch.

[00:22:28] And ended up meeting the most incredible possible investors, advisors and so on. And one of them

[00:22:37] is Deanna Brown who has now become a full-time advisor. So I met her two and a half years ago,

[00:22:44] randomly pitching. I wasn't even a full-time startup at the time. She just took an interest

[00:22:49] in me and we kind of stayed in touch, just keeping it updated. She'll keep me updated.

[00:22:55] Today she's an advisor. She hops on calls with me, helps us with go-to-market strategies.

[00:22:59] I nearly texted her just yesterday saying, I have some ideas. Can we hop on a call?

[00:23:03] We brainstorm all the time. You would typically think that your mentors and your advisors will

[00:23:08] come from within your circle and you've already known them and so on. Who knew? Firstly,

[00:23:13] I was not even building a startup and I pitched TechCrunch, which was in March,

[00:23:17] till I quit by May. And by September, I was raising capital. So the whole thing just came

[00:23:22] together. Sometimes you just have to take the right action and the right people will show up

[00:23:26] in your lives. And I'm so grateful for the support, the encouragement and just being such

[00:23:31] a wonderful confidant. So shout out to her. Wow. What an amazing story. And the reason I

[00:23:36] always ask that question, I think it's so important that these people that play such

[00:23:40] a pivotal role in our careers, that were probably blissfully unaware just how much of

[00:23:44] an impact they've had on us. It's so good to give them a shout out. And anyone listening

[00:23:49] that would just like to find out more information, get playing with the platform there. Like,

[00:23:55] I'm going to be doing this weekend or maybe they want to contact you or your team.

[00:23:58] Where would you like to point everyone listening? So you can find crea at c-r-i-y-a dot c-o,

[00:24:06] that's crea.co. And if you ever want to get in touch with me, you can always find me

[00:24:11] at deb.crea.ai. Well, thank you so much today for not only sharing tangible next steps,

[00:24:20] for anybody listening to leverage technology, leverage AI to get their professional brand

[00:24:26] a good old fashioned kickstart there that enables their career path and helps them

[00:24:30] seek opportunities they deserve. That stuff is priceless, especially where a lot of time where

[00:24:34] a lot of people are fearful of AI. I think my advice to anybody listening will be go

[00:24:38] and have a play go and see what you can create there and let me know what you managed to do.

[00:24:43] But more than anything, thank you for taking the time to sit down with me,

[00:24:46] share your inspirational story that you've been on. I really appreciate your time. Thank

[00:24:51] you so much. Thank you so much, Neil. This was such a pleasure. Thank you for having me.

[00:24:56] So as we wrap up today's enlightening conversation with Dab, I think it's

[00:25:01] clear that personal branding is much more than a static online profile. It's actually

[00:25:06] about narrating your professional journey in a way that resonates and opens doors to opportunities

[00:25:11] that you deserve. And please take inspiration from Dab's journey from a product manager

[00:25:17] to a CEO, to her success harnessing AI for personal branding and her strategic advice

[00:25:23] offering you a blueprint to make your mark. So Dab, huge thank you again for sharing

[00:25:29] your incredible journey and insights with us today and over to everybody listening.

[00:25:33] I'm putting the microphone in front of you now. Remember, the digital world is essentially your

[00:25:39] stage and it's a journey that I've taken as well. I was in IT for 20 years before I went

[00:25:44] into the world of tech journalism and tech podcasting every single day. So if there's

[00:25:50] anything I can do to help as well, again, let me know. So over to you. Have you considered

[00:25:55] how AI could amplify your personal brand? I'd love to hear your thoughts, stories and

[00:25:59] everything in between around personal branding and how you're using technology

[00:26:03] to improve that. So email me techblogwriteratoutlook.com. You can get me on Twitter,

[00:26:08] LinkedIn, Instagram, just at Neil C Hughes. Let's keep this conversation going.

[00:26:14] So I wish you the best of luck taking your next step in your professional branding journey.

[00:26:19] If you find any other tech tools that you'd like to share, let me know. After all,

[00:26:23] the opportunity of a lifetime could be just that one click away. But tomorrow we'll have

[00:26:28] another completely different story, completely different technology. And I cordially invite

[00:26:33] you to join me once again, but that's it for today. So thank you for listening as always.

[00:26:38] And until next time, don't be a stranger.