2897: Unlocking the Experience Edge With Contentstack

[00:00:00] Could the secret to standing out in today's hyper competitive digital landscape, could

[00:00:07] it lie in the architecture of your digital experience platform?

[00:00:13] Well today we're venturing into the innovative world of headless CMS and composable DXP.

[00:00:20] We're going to demystify that entire space and today's guest Connor is the VP of Product

[00:00:26] and Engineering at Contentstack and he'll make that job much, much easier.

[00:00:32] If you don't know, Contentstack is not just pioneering some of these technologies, they're

[00:00:37] actually redefining how brands engage with multiple channels.

[00:00:42] And as we navigate a world where every business must embrace technology to thrive, understanding

[00:00:48] these platforms could be the game changer that your brand needs.

[00:00:53] But how are they doing it?

[00:00:54] What is the technology involved?

[00:00:56] Well we'll talk about all this in a language that everyone can understand to help you move

[00:01:01] your business forward and embrace some of these technologies and ideologies.

[00:01:06] But enough scene setting and rambling from me, let's get today's guest on.

[00:01:11] So buckle up and hold on tight as I beam your ears all the way to Europe where Connor has

[00:01:18] taken time out from his busy schedule.

[00:01:20] He's from the US but he's currently in Europe.

[00:01:23] He took time out to have a chat with us today.

[00:01:25] Well, let's get him on now.

[00:01:27] So a massive warm welcome to the show Connor.

[00:01:30] Can you tell everyone listening a little about who you are and what you do?

[00:01:34] Yeah, hello Neil.

[00:01:35] Thank you for having me on.

[00:01:37] My name is Connor.

[00:01:38] I'm the head of product at a company called Contentstack.

[00:01:42] We're a composable DXP company.

[00:01:43] We'll talk a little bit later about what that means.

[00:01:46] But my entire career, about 20 years, I've been in the content management space as both

[00:01:50] a technical leader and a product leader.

[00:01:53] And that started way back in the days at Web 1.0.

[00:01:57] Some of your listeners may be familiar with a company called CNET.

[00:02:01] Back then we all built our own CMSs.

[00:02:03] It was a huge waste of time and resources.

[00:02:05] And I've kind of followed the development of CMS along my career up until today with

[00:02:11] Contentstack.

[00:02:12] Fantastic.

[00:02:13] I'm getting flashbacks thinking about those Web 1.0 days.

[00:02:17] Contentstack has, of course, it's been at the forefront of almost revolutionizing the

[00:02:21] content management space with that pioneering headless CMS and composable DXP.

[00:02:27] But can you share the vision and what drives these innovations and how you see these continuing

[00:02:33] to evolve in the next few years to meet changing digital needs on that journey to Web 3.0?

[00:02:39] So we, Contentstack as a company originated as a services company that actually implemented

[00:02:46] these giant CMSs that you might have heard of.

[00:02:49] We really saw them just hitting a wall in terms of how quickly you can move, and particularly

[00:02:54] with the emergence of all these new channels that marketers have to deal with.

[00:02:57] So for a long time it was, hey, I've got one website.

[00:03:01] I update it every couple of weeks and that's about it.

[00:03:05] And a lot of the technologies that marketers had access to were built in that era.

[00:03:11] So we just saw a struggle for companies that really wanted to stand out and maintain their

[00:03:16] brand relevancy and keep track of all of these different channels.

[00:03:20] They just didn't have the technology available to them.

[00:03:22] So we set out to build something better that started actually back in about 2012.

[00:03:28] We weren't a company at that time, but eventually we spun out Contentstack.

[00:03:31] It was one of the first headless CMSs.

[00:03:33] And our ultimate vision is to make technology an enabler for people.

[00:03:37] It often is what holds teams back.

[00:03:40] And even though it's the technology I'm building and I love it, I kind of want it to fade into

[00:03:44] the background and allow brands to have this really awesome idea and actually be able to

[00:03:49] do it.

[00:03:50] And that's not just a luxury anymore.

[00:03:52] You actually need to be doing really amazing stuff to keep customer loyalty, keep building

[00:03:58] your brand.

[00:03:59] And so our vision is we keep building capabilities that enable people to do their best work.

[00:04:05] That's actually part of our mission statement to have technology allow people to unlock

[00:04:09] their highest potential.

[00:04:10] And so when we work with our customers, we see an opportunity to get technology out of

[00:04:15] the way and enable them to do something great.

[00:04:17] That kind of dictates where we take the product next.

[00:04:20] And I did have, I think it was your founder and CEO, Nia Sampa.

[00:04:23] I think she was on the podcast about five years ago when the world was a very different place.

[00:04:28] Is she still at the helm there too?

[00:04:31] She sure is.

[00:04:32] Yeah.

[00:04:33] And I'm very happy she is.

[00:04:34] She's a great motivator for the team.

[00:04:35] And actually, I don't know if she's okay with me sharing this, but one of our origin stories

[00:04:40] is she was a marketer at a large company and said, Hey, I want to do cool stuff.

[00:04:45] I'm going to edit for your podcast as we go.

[00:04:48] And she was limited.

[00:04:49] And so we went off to make something better.

[00:04:51] So she's still at the helm and I'm very happy to be having her set the vision for the company.

[00:04:56] Fantastic.

[00:04:57] And of course, another part of that vision is the assertion that every business will

[00:05:02] need to become a tech company in 2020, especially if they're serious about staying relevant.

[00:05:08] We all love excitement around AI and things at the moment.

[00:05:11] But how do you envision traditional businesses making that transition?

[00:05:15] And what role do you play at ContentStack in facilitating that shift across a variety

[00:05:22] of sectors, isn't it really?

[00:05:24] Yeah.

[00:05:25] And I would maybe push back a little bit.

[00:05:26] I mean, I think companies have kind of had to become technology companies for a little

[00:05:31] while now.

[00:05:32] But one thing that I have seen as a trend and call it the last couple of years is companies

[00:05:37] thinking of themselves as product companies.

[00:05:40] And a lot of these industries that wouldn't have a product function, maybe they're an ecommerce

[00:05:45] company, are now building product teams and actually thinking about how do we address

[00:05:50] the customer journey as a cohesive product and not just the services that we're offering.

[00:05:56] So some examples of that is you think about a credit card company like Capital One.

[00:06:00] They now have a big product team that's doing Capital One shopping, Capital One travel.

[00:06:06] So it's not just, hey, I pull out the credit card and I buy something, but how do I continue

[00:06:10] that interaction with the customer?

[00:06:12] And we have other brands like GoPro, right?

[00:06:15] Is GoPro a media company?

[00:06:16] Is it a tech company?

[00:06:18] So what I'm seeing the shift is that companies are really thinking holistically about the

[00:06:22] entire customer journey.

[00:06:24] How do we manage all of our touch points?

[00:06:25] How do we get really great personalized content?

[00:06:28] How do we keep them in our ecosystem?

[00:06:30] And so one thing that our platform does is kind of serve as the backbone for all of those

[00:06:36] touch points.

[00:06:37] So you don't want a different experience when you go into a physical store than when you're

[00:06:41] on the dot com than when you're on social feed.

[00:06:44] So if you have a kind of system of record, a backbone or a composable DXP, as we call

[00:06:49] it, it allows you to have consistency as customers move through that entire journey.

[00:06:54] And that builds repeat customers.

[00:06:56] It builds attachment to your brand.

[00:06:58] And it's something that's really difficult when all of those different things are siloed

[00:07:01] and powered by completely different systems, collecting data in completely different formats.

[00:07:07] And so I think what I'm seeing is this need to support that entire journey and make it

[00:07:12] consistent and those brands that do work are the ones that have the allegiance and end

[00:07:17] up growing in what's a very noisy marketing environment.

[00:07:23] And another area I wanted to bring up today was experience edge and that encompasses multiple

[00:07:28] facets from innovation, cost, creativity, and of course, people.

[00:07:33] So can you elaborate on how it contents that you enable businesses to leverage some of

[00:07:37] those aspects to ultimately build a more loyal customer based in this increasingly digital

[00:07:42] ecosystem that we all frequent every day now?

[00:07:46] Yeah.

[00:07:47] So we've come up with this concept of an experience edge.

[00:07:50] And that means a little something different to each company.

[00:07:53] So for some companies, it's I need to move faster, right?

[00:07:57] It's taking me three or four weeks to publish new pages.

[00:08:00] And I just can't keep up with opportunities that I see in the market.

[00:08:04] Some companies come to us and say, hey, we need a better creative experience.

[00:08:08] We want to stand out when you go to our dot com from our competitors.

[00:08:12] And we can't do that with the technology that we have now.

[00:08:16] So when we work with a customer, we try to understand what is going to be your unique

[00:08:20] edge because honestly, nowadays, it's a game of inches standing above your competition

[00:08:26] and getting those extra interactions.

[00:08:28] Keeping someone on your website, you know, 20 extra seconds can equal thousands of extra

[00:08:34] sales.

[00:08:35] And so when you have a technology like content stack that is agile, that's very easy to compose

[00:08:41] different pieces of your marketing stack, you can be much more reactive to those and

[00:08:45] deliver a better customer experience.

[00:08:47] So that experience edge is a framework that we use when we consult with a brand and say,

[00:08:52] hey, what is the thing that's going to move the needle for you?

[00:08:55] Because every company is different, but ultimately it's the technology that's going to

[00:08:59] unlock that for them.

[00:09:01] And the other thing that we're seeing over the last few years is the evolution of

[00:09:05] MarTech has become a critical element in shaping digital strategies.

[00:09:10] Someone right in the eye of the storm here, from your perspective, how has MarTech evolved

[00:09:15] in your career and what are some of the key trends that the businesses might be mindful

[00:09:19] of today or need to be mindful of today?

[00:09:22] Yeah, it's a great question.

[00:09:24] And I've seen I think I read an article recently that said that the growth of MarTech

[00:09:28] platforms was like 3200% since 2011.

[00:09:32] So it's both a good thing and a difficult thing for marketers because on the plus side,

[00:09:37] you have more access to technologies, you have more companies like ours that are trying

[00:09:42] to serve your needs than ever before.

[00:09:44] But also it can be a challenge because as you have this explosion of different

[00:09:48] platforms, you start to run into the problems of how well can I integrate these platforms

[00:09:53] and how can I make sure that data that I'm collecting from one can reinforce my use

[00:09:58] of the other? And so I think that we're well positioned as a composable platform,

[00:10:03] meaning we assume that you are going to be using many technologies.

[00:10:07] We aren't going to solve every single problem.

[00:10:09] We allow you to pick the best in breed from every single sector and

[00:10:14] build your stack yourself.

[00:10:16] And that's really, I think, where the momentum is going.

[00:10:18] You're no longer going to talk to one company and they're going to solve every problem.

[00:10:22] You're going to want to pick the best technologies, whether it be commerce or digital asset

[00:10:26] management or AI and stitch them together in something that is really solves

[00:10:31] your specific needs and is future proof so that you can actually take advantage of these

[00:10:35] technologies, not kind of be sitting on the sideline and saying, hey, I wish we were ready to

[00:10:39] adopt this amazing new piece of MarTech.

[00:10:43] And one of the things I try and do on this podcast every day is take an area that a lot of

[00:10:47] people are talking about and maybe demystify it because I think some

[00:10:52] of the buzzwords that we use can be overwhelming and daunting and people are a little afraid

[00:10:57] to ask questions. So for everyone listening who might be navigating that complex landscape of

[00:11:01] digital experience platforms, can you clarify the difference between composable

[00:11:06] DXP, headless CMS and traditional DXP and why choosing

[00:11:11] the right one really, really matters for businesses?

[00:11:14] Yeah, I'd be happy to do a hopefully very brief history lesson there.

[00:11:19] But, you know, CMS has been something that has existed for decades now and

[00:11:24] many of the problems that need to be solved are the same, right?

[00:11:27] You need to be able to store and manage your content, not to ultimately serve it back

[00:11:32] to your customers. And so once we were smart enough to stop building our own CMSs,

[00:11:37] these CMS platforms emerged.

[00:11:38] And what happened is they started buying other companies and bolting them on.

[00:11:43] So now you have the same person that's doing your CMS also doing commerce and

[00:11:48] marketing automation and CRM and these big monolithic platforms

[00:11:53] that we now call DXP or digital experience platforms emerged.

[00:11:57] And they did so in a time, like I mentioned, where there was one channel,

[00:12:02] there was web, there was one website.

[00:12:04] And as long as you stayed very much on their very prescriptive path of how you

[00:12:09] want to work, you actually could benefit from all of those various pieces.

[00:12:13] But what happens is as the needs of marketers changed, that became pretty

[00:12:18] intractable and really started slowing them down.

[00:12:20] So a DXP, the analogy we use, I had one of these up in the den when I was

[00:12:24] growing up. You've got one of those TVs that has a built in DVD player

[00:12:29] and a VHS player and the speakers are built in.

[00:12:32] And on paper, you're like, hey, this is everything that I'll ever need.

[00:12:35] This is great. The only problem is then Blu-ray comes out and suddenly I can't hook

[00:12:40] that up. Right. And then the speakers go out and it's like, well, I can't replace the

[00:12:43] speakers and you end up having to throw the whole thing out.

[00:12:46] And that's where we get into this replacement cycle that companies have gone

[00:12:49] through, where every three to five years they have to throw stuff out and start

[00:12:53] over. And so Headless emerged as a solution to that, which is decoupling

[00:12:59] the content that you have in your storing from how you're presenting it.

[00:13:02] So this allows you to send the same content to an iPhone app, to a

[00:13:07] kiosk, to your website.

[00:13:09] And there were a lot of advantages gained there.

[00:13:11] And this is kind of like if you imagine building your own AV system.

[00:13:15] So now you can buy whatever DVD player you want.

[00:13:17] You could buy a big flat screen TV.

[00:13:19] You can buy some AV system with a bunch of subwoofers and everything, and they all

[00:13:24] connect to each other because there's standard cables.

[00:13:26] Right. So you can swap things out.

[00:13:28] And that was Headless.

[00:13:30] But what was lost there is a platform that you can really build your entire

[00:13:34] operations on top of.

[00:13:36] And that is kind of what the promise of a DXP was.

[00:13:39] But we're doing that in a composable way.

[00:13:41] And that assumes that you're going to be bringing your own technologies.

[00:13:44] We're going to help you integrate them.

[00:13:46] We're still going to be the spine of that stack that you create, but you can swap out

[00:13:50] pieces as your needs change.

[00:13:52] It's not kind of an all in one proposition.

[00:13:55] So that's what we refer to as a composable DXP.

[00:13:58] And back to our MarTech conversation, that's how it becomes much easier to add

[00:14:03] something every year. OK, we're going to layer in some personalization.

[00:14:06] We're going to add AI.

[00:14:08] You don't need to wait for your DXP provider to do all of that.

[00:14:10] You can actually jump on these various technologies very easily.

[00:14:15] Love that analogy you use as well.

[00:14:17] Perfect. Just to bring to life everything that we're talking about and also the kind of

[00:14:22] work that you're doing, how you're helping businesses.

[00:14:24] Are you able to share a case study or an example where content stackers enabled a

[00:14:30] brand to significantly enhance their digital presence and customer experiences?

[00:14:35] And maybe highlight a few of the challenges and how they were overcome too.

[00:14:39] Because I think those use cases really bring that stuff to life.

[00:14:43] Yeah, sure. So one that comes to mind is Asics.

[00:14:46] So Asics, obviously somebody that makes a lot of great shoes and people would think

[00:14:51] of them as somewhere you'd go to, probably not even on an Asics property, go into a

[00:14:56] store and buy a shoe.

[00:14:57] But what you probably don't know about Asics is they've also acquired companies and

[00:15:02] platforms that handle races and marathons.

[00:15:05] They've wanted to build these cool AI technologies that allow you to put in your

[00:15:10] requirements and it will help you choose the shoe that you want.

[00:15:14] The issue is that all of these things were very siloed.

[00:15:17] And so here I am visiting Asics.com.

[00:15:21] They don't know or didn't know that I was also enrolled in a marathon that was off

[00:15:26] road in Hawaii, right?

[00:15:27] And then I go to the shoe picker and there's no continuity between my journey before

[00:15:32] between these different platforms.

[00:15:34] And so when you can consolidate that customer experience and do something like

[00:15:38] ContentStack as your backbone, you can know that, hey, this person that is about to

[00:15:42] have a marathon is browsing the site.

[00:15:44] I can recommend the shoe to them.

[00:15:46] I can recommend a training plan for one of my other platforms.

[00:15:49] The issue is when they all are their own little islands, there's just no way to get

[00:15:53] that consistency.

[00:15:54] As a consumer, if I go to a site and it's like, hey, I've bought 10 things from you.

[00:15:58] How do you still not know who I am?

[00:16:00] That personalized experience is going to be lost and I'm just going to view you as a

[00:16:04] shoe that I might buy when I go into a store.

[00:16:07] And so that's very similar to that transformation of thinking about your services

[00:16:11] as a product and not just the shoes that you're making.

[00:16:15] And looking ahead, this pace of change is phenomenal at the moment, but how are you

[00:16:20] at ContentStack positioning yourself in future proofing your offerings against

[00:16:26] emerging digital trends like AI and so many other technologies out there?

[00:16:30] Are there any upcoming features or innovations, anything that you're excited about that

[00:16:35] you can share with us today?

[00:16:36] I appreciate you probably can't share too much.

[00:16:38] Is there anything you can?

[00:16:40] Yeah, absolutely. So, I mean, we have this policy internally that I really love, which

[00:16:45] is we're always trying to disrupt ourselves.

[00:16:48] And there's this cycle in technology where something becomes the ascended technology

[00:16:54] kind of becomes calcified and then someone swoops in and disrupts it like Salesforce

[00:16:59] did with Oracle or something like that.

[00:17:02] So what we do is we set aside a certain amount of time to think, hey, how are we going to

[00:17:06] be disrupted? And let's have us be the ones to do it.

[00:17:09] And so when something like AI emerges, that can have profound changes to how you create

[00:17:16] content and manage content.

[00:17:17] And so that's something that we adopted very early.

[00:17:21] About a year and a half ago, we started bringing some AI capabilities into our platform.

[00:17:25] And we feel like it's incumbent on us as the person that's bringing the technology to

[00:17:30] brands to be looking around the corner.

[00:17:32] And it's actually one of our core values that we spot those trends and we actually

[00:17:36] integrate them. You kind of have to be paranoid and always be thinking, what is the next

[00:17:41] thing that's going to make what we have irrelevant and bring that to our customers before

[00:17:45] someone else does? In terms of announcements, we are about six weeks away from our

[00:17:49] customer conference. And if I announce any of those here, I would probably get belayed by

[00:17:54] the marketing team. But I can say in general, we have some very large announcements

[00:17:59] coming. Some of them are around AI as well as just making it much easier to deliver

[00:18:04] personalized experiences to customers.

[00:18:07] That's something that if you look at the statistics, something like 80 percent of

[00:18:12] companies want to do it.

[00:18:13] And we joke it's that thing that's always a year away for customers.

[00:18:17] Right. And it has been the last decade.

[00:18:18] It's like this is the year we're going to solve it.

[00:18:20] So we have some really great announcements coming out that we think is going to allow

[00:18:25] customers to finally do the type of really personalized experiences that they've

[00:18:29] wanted to for a while.

[00:18:31] They left us with a teaser.

[00:18:32] I'll be keeping an eye on that event, seeing what happens.

[00:18:35] And at the end of every episode, I always say technology works best when it brings

[00:18:40] people together. Another thing that put you on my radar was some of the great work

[00:18:45] you're doing around innovation and community contribution, too.

[00:18:49] So before I let you go, can you tell me a little bit more about the culture at

[00:18:53] ContentStack, particularly how your team fosters innovation with product

[00:18:57] development and also the significance of some of your contributions?

[00:19:01] I was reading about two communities far and wide from Pledge 1 percent to Girls

[00:19:06] Who Code. Great, great communities out there.

[00:19:09] But can you tell me a little bit more about that, too?

[00:19:11] Yeah, absolutely. And this, you know, you had mentioned she's she's the

[00:19:15] the leader of really making our organization a very mission driven culture.

[00:19:19] So we do spend a lot of time actually April was just ContentStack Cares Month

[00:19:24] where, you know, we're distributed teams, but teams will get together and volunteer

[00:19:28] in their communities. So we're always looking for ways to give back, including

[00:19:31] Pledge 1 percent. For those that don't know, you know, you commit to give 1 percent

[00:19:36] of employee time, equity and profits to charity.

[00:19:39] So in addition to things like that, we also, as you mentioned, support organizations

[00:19:43] like Girls Who Code.

[00:19:45] And we think that it's really important.

[00:19:47] And I'll talk about a little bit more in a moment to find people that

[00:19:51] traditionally aren't necessarily going to participate in technology and really

[00:19:55] elevate them. So whether it's Girls Who Code, we have another one called Code to

[00:19:58] College where we work with high school kids and underdeveloped communities to learn

[00:20:03] how to code and get that leg up.

[00:20:05] We think that that's really, really important.

[00:20:07] And it's part of our mission statement in terms of the innovation.

[00:20:12] This is something that we also spend a lot of time on.

[00:20:14] One of the ways that we do that is through regular hackathons.

[00:20:17] So this is where we will kind of pause our day to day work and just explore

[00:20:22] the art of the possible. And we'll have teams form either across the

[00:20:26] entire company or engineering team and just come up with a really

[00:20:31] airbrained idea that would be way out of the scope of what we would normally work

[00:20:34] on. And the amazing thing is many of those innovations actually turn into

[00:20:39] products and features. And some of those are by people that are a year into

[00:20:43] their first job right out of college.

[00:20:44] And so one thing that we've learned is those innovations can really come from

[00:20:49] anywhere, but you need to set aside the time to do it.

[00:20:52] You need to foster this culture where you can fail safely,

[00:20:57] you can try things, and ultimately that gets some of the most innovative

[00:21:01] solutions into our product.

[00:21:04] Love that. And we've started the podcast talking about the origin story,

[00:21:08] everything that you've been doing, everything you're working on.

[00:21:11] I'd love to take you back right to the very beginning and maybe look back over

[00:21:16] your shoulder at your entire career, because I think none of us are able to

[00:21:20] achieve any degree of success without a little help along the way.

[00:21:23] So I'm curious, is there a particular person that you're grateful towards?

[00:21:26] Maybe they saw something in you, invested a bit of time in you that helped you get

[00:21:30] you where you are today, someone we can give a little shout out and a thank you

[00:21:34] to. Who would that person be and why?

[00:21:37] Yeah, well, I'll shout out Scott.

[00:21:39] He knows who he is.

[00:21:41] He was actually kind of the head of engineering at the first tech job that I got.

[00:21:45] And I had I don't even think I completed my degree.

[00:21:48] I had zero experience.

[00:21:50] So he had something that he kind of affectionately called the Dojo,

[00:21:54] which was really data entry, if we're honest.

[00:21:58] I think I got paid thirty thousand dollars a year living in San Francisco.

[00:22:02] But the way that he set it up is, you know, you had very mundane tasks to do,

[00:22:06] but they only took about seventy five, eighty percent of your day.

[00:22:10] And so what he would allow you to do is basically learn to code.

[00:22:13] And if you could automate away all of the tasks that you were assigned, basically

[00:22:18] replace yourself and you would graduate up and become an engineer.

[00:22:22] And it was wildly successful.

[00:22:24] And I can think of maybe two or three other people that have gone on to start their

[00:22:28] own companies or be CTOs.

[00:22:31] And, you know, just being given the opportunity to do that and maybe roll the

[00:22:37] dice on somebody that you don't think you're on paper isn't necessarily qualified

[00:22:42] to to do the job, but give them the chance to do so really stuck with me.

[00:22:46] And I think when I think about our product team and just product as a discipline,

[00:22:51] you know, product managers come from all kinds of backgrounds.

[00:22:53] It's not something that you typically take in college.

[00:22:56] And so we have people on the team that came from our sales team or our customer

[00:23:00] success team. And so giving people a chance to to prove that they can do it and

[00:23:05] then getting the diversity of their experience allows you to create really

[00:23:09] powerful teams. And it's the same with why we invest in Girls Who Code and other

[00:23:13] organizations as great ideas, great innovations, great leaders, great innovators

[00:23:18] can come from all different types of backgrounds, but they need a chance to be

[00:23:22] able to prove themselves. So that's what I learned.

[00:23:24] And I've taken with me as I built teams the rest of my career.

[00:23:28] Love that. And one of the reasons I asked that question is I think Scott, who when

[00:23:33] he created that virtual dojo of sorts that invested a bit of time in you, he was

[00:23:37] blissfully unaware of the impact it would have on you and have on your career and

[00:23:43] the work that you're doing now and how you're paying it forward or helping pay it

[00:23:46] forward with content, start with helping girls to code and bringing other people

[00:23:50] into the industry. It's so special.

[00:23:52] So thank you so much, Scott.

[00:23:54] You know who you are.

[00:23:55] Quick shout out to him and for everyone else listening, maybe they want to find out

[00:24:00] more information about these announcements in the next six weeks and that it will be

[00:24:03] coming fast and furious from your event.

[00:24:06] Or maybe they just want to find out more information about ContentStack.

[00:24:09] Where's the best starting point for everything?

[00:24:12] Yeah, I would definitely follow us on LinkedIn.

[00:24:14] You can go to ContentStack.com.

[00:24:16] The event that we have is called ContentCon.

[00:24:18] It is in Austin, but you can attend virtually.

[00:24:21] We also will be posting a lot of content in the weeks following that.

[00:24:25] And so definitely encourage you to follow us on LinkedIn.

[00:24:28] It's probably the easiest way to see all the developments that we've got going, but

[00:24:32] really appreciate the opportunity to talk about what we're doing.

[00:24:35] And it was nice to meet you as well.

[00:24:37] Yeah, we covered so much there from the different ways companies can build loyalty

[00:24:41] through experience edge, as I said, by innovation edge, cost edge, creative, so

[00:24:46] many different aspects to that.

[00:24:48] Also exploring the evolution of Martech, the importance of Martech in the current

[00:24:53] digital landscape.

[00:24:54] And finally, identify the difference between composable DXP and headless CMS.

[00:24:59] I know the analogy you use there is straight home to me.

[00:25:03] I now understand that.

[00:25:04] So thank you so much for sharing your story.

[00:25:06] We'll give a quick one final shout out to Scott.

[00:25:09] But thank you for sharing your story with me tonight.

[00:25:12] Yeah, thank you so much, Neil.

[00:25:13] Really appreciate the opportunity.

[00:25:15] So a huge thank you to Connor for delving into the nuances of headless CMS,

[00:25:21] composable DXP and the evolving landscape of Martech.

[00:25:27] And it's clear that the path to digital excellence involves more than just

[00:25:31] technology.

[00:25:32] It's also about fostering a culture of innovation and community contribution.

[00:25:38] But how does your business plan to adapt and thrive in this tech centric world?

[00:25:43] Please share with me your thoughts.

[00:25:45] Let's keep this conversation going.

[00:25:47] Tech blog writer at Outlook.com, Twitter, LinkedIn, Instagram, just at Neil C.

[00:25:52] Hughes.

[00:25:52] Let me know your thoughts.

[00:25:54] And remember the edge that your company needs could just be one strategic

[00:25:59] innovation away.

[00:26:00] I'll return tomorrow with another guest, but thank you for listening today.

[00:26:04] And until next time, don't be a stranger.