2924: The Tech Tag Team: WWE and Cisco's Networking Power Play
Tech Talks DailyJune 08, 2024
2924
27:2121.9 MB

2924: The Tech Tag Team: WWE and Cisco's Networking Power Play

In today's digitized age, the spectacle of live entertainment isn't just about the Wrestlers, but equally about the seamless technological orchestration that happens behind the scenes.

On this episode of Tech Talks Daily, we meet Ralph Riley, Director of Broadcast IT Systems at WWE, a man whose career has seen him evolve from an IT intern to a key player managing the nerve center of WWE's broadcasting operations.

Ralph's journey through the ranks of WWE offers a fascinating glimpse into how critical network management and cybersecurity are in ensuring that millions of viewers receive uninterrupted, high-quality broadcasts of their favorite wrestling events. With over 15 years in the field, Ralph has navigated the rapid evolution of technology and security, particularly in the demanding realm of media and entertainment.

In 2020, Ralph's contributions were recognized with WWE's 'Code of Champions' award, an accolade that highlighted his significant role in advancing WWE's technological capabilities. His hands-on experience spans from ensuring the robustness of the network during live broadcasts to integrating advanced solutions like Cisco's ThousandEyes, which offers real-time visibility into network performance, drastically reducing the mean time to resolution for network issues.

Beyond the technical, Ralph's story is also one of personal passion and community service. His dedication extends into his personal life, where he volunteers at Operation Hope food pantry, demonstrating a commitment to addressing food insecurity. His multifaceted life—balancing high-stakes IT management, community service, and family—provides a rich narrative on the intersections between technology, personal growth, and community impact.

What does it take to maintain such a high-stakes technology environment without losing touch with community and family? Join us as Ralph shares his insights and experiences, and let us know how technology has impacted your enjoyment of live events. How does technology invisibly enhance your experience of the spectacle? Share your thoughts with us!

[00:00:01] Can technology and professional wrestling form a perfect tag team? Well

[00:00:07] today on Tech Talks Daily I'm going to be exploring this unique intersection with

[00:00:12] Ralph Riley, Director of Broadcast IT Systems at WWE. Our encounter started

[00:00:20] with a shared laugh over my admission that John Cena is mysteriously following

[00:00:24] me on X and me cheekily asking him if he could find out why and if he actually

[00:00:29] listens to the podcast. But this quickly transitioned into an intriguing

[00:00:34] conversation about wrestling moves and cutting-edge technology. My kind of

[00:00:39] conversation. So Ralph started his journey as an IT intern at WWE way back

[00:00:45] in 2019 and since then though, inspiringly he's ascended through various roles to

[00:00:51] where he now oversees the integration of sophisticated network solutions like

[00:00:57] Cisco's Thousand Eyes into WWE's broadcast systems. But Ralph's story is not just

[00:01:04] about wrestling, it's about tackling the dynamic challenges of live broadcast

[00:01:09] technology all in the world of sports entertainment. So I want to learn more

[00:01:13] about that and also how from humble beginnings on the help desk to traveling

[00:01:17] globally with WWE's event technical operations, he's been at the forefront

[00:01:22] of wrestling that millions of fans enjoy. But what about that technology that

[00:01:27] makes it all possible? Well buckle up and hold on tight as I beam your ears all

[00:01:32] the way to Cisco Live here in Vegas where we're gonna learn more about how

[00:01:37] WWE is leveraging Cisco's technology to maintain high-quality broadcasts and

[00:01:42] also how these solutions mitigate potential disruptions during live events

[00:01:48] and yes there will be a few wrestling moves mentioned along the way too. So a

[00:01:54] massive warm welcome to the show. Can you tell everyone listening a little about

[00:01:58] who you are and what you do? Yeah sure so thank you for having me my name is Ralph

[00:02:02] Riley I am the director of broadcast IT systems for WWE and what I do for my day

[00:02:09] today is I help manage the TV engineering broadcast engineering network

[00:02:13] for our television studio located in Stanford Connecticut. I help manage our

[00:02:18] Cisco equipment, our firewalls, our routers, our load balancers and anything

[00:02:23] that kind of sits in our data center at our TV studio and I also help liaise

[00:02:28] with our cybersecurity team on our corporate side to make sure that our

[00:02:32] network and our infrastructure is secure as well. So that's a really high-level

[00:02:35] overview of my day-to-day responsibilities. Just hearing you talk

[00:02:38] there it really resonated with me because I love sharing origin stories on these

[00:02:43] podcasts and when I did a little research on you your career with WWE

[00:02:47] started as an IT intern I think was way back in 2009. You've since progressed to

[00:02:52] director of broadcast IT systems so how has this journey shaped your approach to

[00:02:57] managing WWE's broadcast IT infrastructure? I've got a feeling there's a bit of a

[00:03:01] story there. Yeah yes there definitely is a story and just to coincide

[00:03:05] with WWE we love telling stories and that's really what drives our business

[00:03:09] but mine is a real story but it is one in itself. My first week on the job as an

[00:03:13] IT intern while I was still at school for my undergraduate degree I was tasked

[00:03:18] with replacing CRT monitors from all of our departments as we're going under a

[00:03:22] refresh from again those large CRT monitors to blast screen monitors and

[00:03:26] then that evolves into refreshes for standard equipment keyboards, mice,

[00:03:30] BlackBerrys at the time you name it and I said to myself this is what it's like

[00:03:35] to be in corporate America but thank goodness I'm here because I'm working

[00:03:38] for WWE something that I've followed my whole life and that evolution started

[00:03:43] really with hardware to kind of knowing the ins and outs the IOs the processes

[00:03:49] of what our users were using at WWE because to be quite frank I really

[00:03:54] didn't know what was the backbone of what made the company in itself work and

[00:03:58] to kind of integrate that with technology and being able to get my

[00:04:03] hands on to what they were using it from a tech perspective was was fascinating

[00:04:07] to me at that time and just me being a very interested person I said well what

[00:04:11] more can I do what more can I do to help the individuals at the company and

[00:04:17] thankfully we've always had a great team whether it was the IT department or even

[00:04:22] their other departments nestled within applications networking programs

[00:04:26] business applications etc and they allowed me to kind of see what

[00:04:31] everyone did and I'd gravitated a lot towards I would say troubleshooting the

[00:04:35] issues from a application and presentation level and then it kind of

[00:04:39] just grew from there it grew from supporting users from a higher-end

[00:04:43] perspective supporting the executive users as my trust and knowledge of the

[00:04:47] systems began to grow and for me personally I said to myself what what's

[00:04:52] the next step from here I'm always looking to open that next door

[00:04:56] especially from a from a career oriented level and at the time I really

[00:05:01] saw a fascination in networking unfortunately there wasn't any room for

[00:05:05] additions on that team but fortunately WDB allows you to kind of go into

[00:05:10] different avenues so we're separated I was saying three different aspects

[00:05:13] there's our corporate department and our corporate structure there's our TV

[00:05:18] department and then there's our road crew so our road crew they travel across

[00:05:22] the country and help support all of our shows that we broadcast on a weekly

[00:05:25] basis raw Smackdown but also our PLEs and I they came to Bridgeport Connecticut

[00:05:31] which is close to Stanford Connecticut and I says my boss hey do I do you mind

[00:05:36] if I can I get if I can go out there and help them from a help desk level and he

[00:05:40] said have at it and that's what helped open that door to the road team and long

[00:05:46] story short it allowed me to be on that team whenever they're in the area

[00:05:50] regionally and I helped them liaise between them needing equipment on the

[00:05:54] road and supporting the staff that was growing at the time there to also

[00:05:57] report him back and kind of given my help desk team the ins and outs of what

[00:06:01] they needed so it was a great bridge or great closing up the gap of something

[00:06:05] that was constantly moving and was maybe somewhat forgotten about from the

[00:06:08] corporate level but for me personally I said what can I do to expand my career

[00:06:13] you know outside of the help desk on the road and that's where the networking

[00:06:17] came in and being on the road was just an excellent time for my career

[00:06:22] personally because everywhere we went from arena to arena and that very each

[00:06:26] and every day was a different infrastructure and I had some great

[00:06:30] mentors on the road that allowed me to really get my hands on to the Cisco gear

[00:06:34] that was there and configure new every time each arena we went to in order to

[00:06:39] get our internet to liaise and integrate with the infrastructure that was at the

[00:06:44] arena and that infrastructure varied from a set of cable modems that were just

[00:06:48] lying on the ground in a boiler room yeah all the way to a great ios system

[00:06:52] that was high-end neat and configured in a loading dock but everything was

[00:06:57] different and I really again like I said I had the mentors there that showed me

[00:07:01] how to do it and I coupled that with learning mechanisms from Cisco and also

[00:07:06] other outside training to really enhance my skill set there so from the road I

[00:07:10] transitioned from being there to the TV studio in Stanford Connecticut which at

[00:07:16] the time was a mile down a road from the corporate office where I started so it

[00:07:19] was a little bit of coming home but a different atmosphere yeah and I allowed

[00:07:23] my skill set from networking on a road to help manage the network over at the

[00:07:27] TV studio and that's where I am now and it's grown and evolved ever since since

[00:07:33] I moved back to the TV studio we've moved into a new building right off of

[00:07:37] I-95 in Stanford Connecticut which is a state-of-the-art building which also

[00:07:41] encompasses our corporate office and our TV studio and recently we just procured

[00:07:46] brand-new Cisco Nexus gear to help be the backbone of our infrastructure and

[00:07:50] our data center there so it's exciting times we're really nestled in our day 2

[00:07:55] ops and it's been a fun journey. Just picking up those CRT monitors to

[00:08:00] where I am now. Yeah it's an incredible journey and for anybody this young

[00:08:04] listening wanting to go into the world of IT that's the only way to learn is it

[00:08:07] out there in the field configuring things and you've almost been on a

[00:08:10] journey with Cisco and watching the equipment and everything evolve with you

[00:08:15] while a lot of state fails. Absolutely yeah when when I started with the TV

[00:08:19] studio we started out with a mix of different systems based on our

[00:08:24] post-production needs there were certain pieces of gear that we had to use in

[00:08:28] order to be compliant with that with those systems and that's what I

[00:08:32] inherited and we had very legacy Catalyst systems legacy Nexus systems

[00:08:36] and it worked but to be able to migrate that now into a unified platform that's

[00:08:41] spine-in-a-leaf with Cisco's brand new Nexus 9000 architecture you can really

[00:08:46] see the contrast of performance and especially us in media entertainment

[00:08:50] where video and audio and everything is of such high importance to be at a such

[00:08:55] a high performance level. So all you have found as well is? Yeah so I've been a fan

[00:08:59] of WWE pretty much since I was a child my grandfather got me into the product

[00:09:04] and he watched it religiously on TV and I was just fascinated by it and I said to

[00:09:11] myself I would love to work for the company one day and when I was a senior

[00:09:15] in school I saw they had internship opportunities available and my first

[00:09:20] semester unfortunately they didn't have anything available in the IT realm which

[00:09:24] is what I went to school for from undergraduate degree but I was I was

[00:09:28] persistent I still am persistent and my second half of my senior year I said hey

[00:09:33] I reached out my first half is there something available now and I said oh

[00:09:37] yeah actually there is and it was just kind of being persistent and asking that

[00:09:40] question and not giving up that kind of said allowed me to enter the door of

[00:09:45] WWE. Wow. So it's been pretty cool. Well it's

[00:09:48] you make me feel very old now but when you're talking about with your

[00:09:51] grandfather there and being into WWE what era was this because for me it was

[00:09:56] obviously Hulk Hogan Ultimate Warrior but who would it be for you because you're a

[00:09:59] little bit younger than me? Yeah so that he started I grew up as a young child in

[00:10:03] the 90s so I was very much into the Hulk Hogan, the Push Wackers, Tatanga all of

[00:10:10] the classic characters from the 90s but he's he watched much earlier even when

[00:10:13] I wasn't born into so he was a fan of Bruno Sammartino and a lot of Chief J

[00:10:17] Strombo yeah and a lot of wrestlers from his time when he was younger. Fast

[00:10:21] forward to 2024 WWE's implementation of Cisco's Thousand Eyes has also

[00:10:27] significantly reduced mean time to resolution or MTTR for network related

[00:10:33] issues so can you share a few specific examples of how this technology has

[00:10:37] improved your operations during live events just for the the non techies

[00:10:41] listening to help them understand how it all works? Sure so when I was out and

[00:10:45] again I've been I've had the great pleasure of working in all three facets

[00:10:48] and silos of the tech organization of WWE and one of the things that we need

[00:10:53] to measure and constantly be on the lookout for is how reliable is our

[00:10:57] connection from the TV studio to our corporate network and especially to the

[00:11:03] road how can we measure those those those metrics and be alerted for any

[00:11:09] inconsistencies drops latency issues throughput issues bandwidth issues from

[00:11:15] our TV studio to road and Thousand Eyes has allowed us to do that in an

[00:11:20] automated and programmable way that other technology hasn't in the past so

[00:11:26] we've set up tests within Thousand Eyes that specifically monitor agents from

[00:11:31] our TV studio to agents on the road that will be the first to inform us of those

[00:11:36] metrics and it's made our team very happy it's made the road team very happy

[00:11:40] and more importantly it's made our managers and superiors happy to be able

[00:11:44] to have reports available that say here's the percentage of availability

[00:11:48] here's a percentage of uptime here's when the issues occurred and we're very

[00:11:53] grateful to be using a platform that's also continuously involved in so we're

[00:11:56] very excited for what we've done within Thousand Eyes and what we're looking

[00:11:59] ahead of with Thousand Eyes as well. And given the challenges of maintaining that

[00:12:04] robust IT infrastructure for live broadcast especially in diverse global

[00:12:09] locations and you set the scene perfectly when in your younger years

[00:12:12] they're going through all these different venues and different

[00:12:15] infrastructures how do you ensure that seamless network performance and

[00:12:19] ultimately reliability for those WWE television trucks that are outside away

[00:12:24] from the main event? Yeah so so when we think about reliability especially with

[00:12:29] our technology at both the road and also in our TV studio we look at what

[00:12:35] products do we have it are they built out efficiently so we had the pleasure

[00:12:39] of working with a great team at Cisco and Thousand Eyes and helping us

[00:12:43] implement those metrics that were specific to what we do on the road so

[00:12:47] so now when you think about it our road operations are never up for a sustained

[00:12:52] amount of time. These ends our biggest event of the year WrestleMania where

[00:12:55] we're up for seven days plus so we have to make sure that while we're testing

[00:12:59] what we're looking at these metrics within Thousand Eyes or whatever

[00:13:02] monitoring platform that we use which also we're utilizing Nexus dashboard we

[00:13:06] want to make sure that if we have communications of the road that the

[00:13:11] alerts and the metrics are available are set within the parameters of which the

[00:13:15] networks are up on the road and we've built that we've implemented that and

[00:13:20] we've verified that for our tests that are implemented with the road so there's

[00:13:26] no false reports there's no anomalous activity that would be outside of that

[00:13:31] range that would deter like an executive report from being true to the metrics and

[00:13:35] that's something that we're grateful that Thousand Eyes has that availability

[00:13:40] to do that for the availability of which our road network is up. So how is the

[00:13:45] integration of Cisco's network intelligence solutions into WWE's

[00:13:49] broadcast RIC systems how has that impacted your team's ability to also

[00:13:54] proactively detect and respond to network anonymous because I would imagine

[00:13:58] that stuff like that can happen when you least expect it. Yeah so Neil we were

[00:14:03] fortunate and maybe a little bit not so fortunate to have a small team and we

[00:14:08] we wear many hats within our engineering TV engineering environment so we do have

[00:14:13] to be involved a lot different processes whether it's application support whether

[00:14:17] it's system infrastructure support and of course what I manage the network

[00:14:21] support so when we look at Cisco reliability especially with the

[00:14:27] applications that they've given us we want to make sure that especially now

[00:14:32] that we're in this new building that our day two ops are solidified so my what my

[00:14:37] team and what I'm involved in is making sure Thousand Eyes is built the way that

[00:14:42] we need it to be built in terms of the metrics and alert and that that are

[00:14:46] required within the platform so we've had Thousand Eyes for a number of years

[00:14:49] now we're looking forward to the new enhancements within Thousand Eyes and

[00:14:53] again that provides us with a lot of encouragement to the product itself and

[00:14:58] for us we want to make sure that the integrations within Thousand Eyes are

[00:15:03] seamlessly spread throughout our small team so that involves API connections

[00:15:07] into Slack into our ticketing systems we want to make sure we're alerted as fast

[00:15:12] as we can be so that way we can decrease that MTTR within our small team because

[00:15:17] we have to do this and again for media entertainment could be at any hour

[00:15:22] so Thousand Eyes we've proven that integration to work and we're very happy

[00:15:27] with what's moving forward with the product like I said in our in our new

[00:15:31] building we've also we also have a Cisco Nexus environment and we are the new

[00:15:36] owners of Cisco Nexus dashboard fabric controller and insights and we see a lot

[00:15:41] of opportunity there as well as we expand into our day to ops to have

[00:15:44] similar functionality but more specifically tightened up between our

[00:15:47] Nexus platforms and now that we're fully Nexus we want to make sure we have end

[00:15:51] to end visibility from a north-south east-west perspective of our gear in the

[00:15:56] TV studio because you know what we do in our TV studio is we take all the content

[00:16:00] from the road we edit it we repackage it we make cuts or whatever it is that's

[00:16:05] needed for our clients around the world and then we send it out using our

[00:16:09] infrastructure and that has very tight metrics tied around to it in terms of

[00:16:14] hey we just recorded Monday Night Raw we have to get this packaged out to our

[00:16:18] client you know within a certain time frame which is an SLA that we have signed

[00:16:22] to them so more than ever our network intelligence within Nexus dashboard is

[00:16:28] heavily relied upon so we're still working out a lot of our tests and a

[00:16:33] lot of our efficiencies within the program but especially being here at

[00:16:36] Cisco live and hearing some of the enhancements and announcements that

[00:16:39] have been made or that within the platform I think we're very excited to

[00:16:43] see what's going to be happening with the product so I can see the tag team of

[00:16:47] Thousand Eyes and Nexus dashboard really working hand in hand to help us more

[00:16:52] efficiently than ever before. Love that and before you came on the podcast today

[00:16:57] I was doing a little research on you and you've got a dual master's degree in

[00:17:00] management information systems and cyber security so I've got to ask how do you

[00:17:05] balance the need for network security with the demands of delivering high

[00:17:10] quality live broadcast and those moments where it's just do it? Yeah so network

[00:17:14] security for us at WWE in the years past has been a little bit of an obscurity so

[00:17:20] security itself was managed by our corporate team and in the past in the

[00:17:26] recent years we've been getting asked a lot about what are what are you doing

[00:17:30] Ralph what are you doing TV engineering team to help secure your network because

[00:17:34] you hear it all across the news cyber security tax whatever might be

[00:17:37] ransomware or malware it's news and that news gets to our CTO it gets to

[00:17:43] our CIO and it comes down the chain so more than ever before we have to be

[00:17:46] aware of what we're doing on our network and we have to be informed of how we're

[00:17:50] doing it so for me security kind of came inherently into it and for me being the

[00:17:57] type of person that welcomes things of open arms if it makes sense security was

[00:18:01] one of those things so going to school and honing in on areas where I've

[00:18:07] learned about or I've spoken about but I want to be more efficient on who was the

[00:18:11] right choice to me and to couple that with an it with an information systems

[00:18:15] undergraduate and master's degree just made the right sense and now I have the

[00:18:21] ability to speak and talk with members from our security team and also implement

[00:18:26] things from the network inside that are specific for TV because at the end of

[00:18:31] the day Neil we have to be secure but we can't let that limit our performance of

[00:18:35] getting the show out or getting our content out and just essentially being on

[00:18:38] the air. 100% with you and again looking at your career as someone that has

[00:18:43] evolved from that helpless technician to a senior IT leadership role is there any

[00:18:47] advice that you'd offer to any aspiring IT professionals maybe they're inspired

[00:18:51] by your own personal story here maybe they want to follow in your footsteps

[00:18:55] looking to advance their career in maybe media and entertainment any advice? I was

[00:19:00] thinking about that today as I was going through some of the sessions especially

[00:19:03] for the IT leadership program here at Cisco live and the one thing that I can

[00:19:08] think about that I would say to any of my peers or anyone even in general or

[00:19:12] in IT if they want to expand their career is don't be afraid to ask that

[00:19:17] question and don't be afraid to get that answer no because the worst thing you

[00:19:21] do is just get that answer no but then you just keep on moving so don't be

[00:19:25] afraid to ask those questions and don't be afraid to be the best investor in

[00:19:30] yourself because at the other day that's what matters and your career is what

[00:19:33] matters and what defines you as you move through any portion of your life.

[00:19:37] And your story is inspiring but the inspiration behind you there's so much

[00:19:42] more to that as well because outside of your professional responsibilities I was

[00:19:46] reading you volunteer at Operation Hope food pantry and have a passion for food

[00:19:51] insecurity so again how do you balance these commitments with your demanding

[00:19:55] role at WWE and do these experiences influence your work in some way as well

[00:20:00] any synergies there? Yeah so as I've been moving up in terms of leadership within

[00:20:04] the organization within the engineering department TV engineering one of the

[00:20:08] things that is important to me is to give back yeah and I asked myself the

[00:20:13] question in what ways would it mean a lot to me to get back and growing up

[00:20:18] with an Italian family especially with my mother always cooking a very hearty

[00:20:24] meal for the entire family and then some yeah we were a small family we wanted to

[00:20:29] make sure that no one really left any food on their plate and when I thought

[00:20:34] about that question of how can I give back it made a lot of sense to me to

[00:20:38] give back to an organization located in my hometown of Fairfield Connecticut

[00:20:41] called Operation Hope so they serve the greater Bridgeport Connecticut area in

[00:20:46] terms of having a food kitchen which I have worked at and help serve food to

[00:20:50] those need in that area and that's something that means a lot to me and to

[00:20:55] be able to balance that with work especially now in my enhanced

[00:21:00] leadership role within the team is it comes down to how can you get back so I

[00:21:06] like being able to give back from a tech and mentorship perspective but I also

[00:21:10] like to be able to give back for something that means a lot to me which

[00:21:13] is making sure people are fed and if we look at Cisco live here it's a

[00:21:17] incredibly cool event there's so much going on so much so many big

[00:21:21] conversations on the show floor and so many big announcements AI is predictably

[00:21:26] a big topic what excites you about Cisco love yeah I think the thing that most

[00:21:31] excites me about Cisco live are the AI announcements I mean that's the hottest

[00:21:36] you were right now too that's something that works for even on the WB side

[00:21:41] whichever facet that means I think when you look at AI and you look at what you

[00:21:46] have right now you want to make sure you can integrate it in the most secure way

[00:21:50] possible and the most efficient way possible so that's something that is

[00:21:53] intriguing because you never want to be lost behind something that's emerging so

[00:21:58] I want to make sure that doors open for me and for the company to explore that

[00:22:02] from a networking and security perspective and Cisco live is the

[00:22:06] perfect place to get that information about where it might be trending for the

[00:22:10] technology that we're using today especially within WWE the second thing

[00:22:14] about Cisco live that I love to be a part of is things like this Neil where

[00:22:19] I can kind of give back share my story and kind of show how WWE from a from a

[00:22:24] scale of I'm viewing it as a as a watcher or a viewer of the products or

[00:22:29] I'm excited about sports entertainment but you ask yourself the question

[00:22:34] especially here as as I was able to do a customer session last year how does

[00:22:38] everything work behind the scenes and what I like to do is I like to give back

[00:22:42] that knowledge to the tech individuals that are here who may be asking those

[00:22:46] questions so it's kind of again important for me to kind of give back in

[00:22:50] that way as well to represent the company to kind of give my story and

[00:22:54] then to inform others and maybe have them have their answer their questions

[00:22:57] answered. That's a powerful moment to finish on today but before I do WWE

[00:23:02] huge social presence huge website where would you like to point everyone

[00:23:07] listening if they want to find out more information about this kind of

[00:23:09] thing that we're talking about today? Yeah I would say from a fan

[00:23:12] perspective of course you can go to WWE.com you can get all the information

[00:23:16] need from for all of our superstars and where our events are or whatnot we also

[00:23:21] have nestled in there a corporate site where you can kind of get a little more

[00:23:24] feedback and information on how we structure as an organization and I

[00:23:30] would say if there's any questions feel free to reach out to any of the emails

[00:23:34] or links and descriptions that are on our website and usually they get funneled

[00:23:38] back to us. Can I ask a question to you? Yeah yeah of course. It's gonna be fun

[00:23:41] I asked this last year at my my customer speaking session this you're gonna be

[00:23:46] caught off guard in this but so Neil who is your favorite wrestler and if you had

[00:23:50] to finish a move what would it be? Jake the Snake DDT but I was I was also a big

[00:23:58] Hulk Hogan Randy Savage guy Rowdy Roddy Piper they were that was my kind of time

[00:24:02] and a funny story there as well I I was inspired by Gary Vaynerchuk back in the

[00:24:07] day and when I was doing the IT job I used to listen to his thing build the

[00:24:11] site also doing all that kind of thing found out it was a big WWE fan as well

[00:24:16] he's got a lot of figures in his office and I met him I interviewed him once in

[00:24:20] Armenia and once in backstage Las Vegas and I bought him a British Bulldog WWE

[00:24:25] figure so yeah there's a bit of history there but what about yourself? I grew up

[00:24:29] being a Sting fan. Sting was my favorite wrestler he worked for WCW at the time

[00:24:33] which we acquired and I believe 2001 and actually now that you asked me that

[00:24:37] question when I was on the road I had the distinct pleasure of meeting him and

[00:24:42] shaking his hand which was not something that I we typically do with our talent but

[00:24:47] I was given that opportunity and it was a childhood dream come true so. And

[00:24:51] favorite move? Scorpion Death Drop. Cool well I think this is something we could

[00:24:55] talk about for many more hours we'll hit the show floor again but I think we

[00:24:59] covered so much in our episode today from your entire career the inspiring

[00:25:04] stories that you shared and the work that you're doing outside of this and also

[00:25:08] the advice that you've offered and also love what you do with Cisco here

[00:25:12] Thousand Eyes how it's not confined to your fixed venues but giving us a look

[00:25:16] behind the scenes almost at those company television trucks that we may

[00:25:20] or may not have seen but more than anything just thanks for sharing your

[00:25:23] story today Ralf. You're very welcome. Wow for me what an incredible fascinating

[00:25:28] dive into the world of wrestling and technology with Ralph Riley and Ralph's

[00:25:33] journey from IT intern to directing WWE's broadcast IT operations I think it

[00:25:40] illustrates the critical role technology plays in delivering high-octane

[00:25:43] excitement of live wrestling to a global audience and by integrating Cisco's

[00:25:50] Thousand Eyes WWE is not only enhancing their broadcast capabilities but also

[00:25:56] ensuring that fans experiences are uninterrupted regardless of where

[00:26:01] they're watching in the world but the real star of the show here is Ralph's

[00:26:05] passion for innovation and I think it's only matched by his commitment to

[00:26:09] community service and personal growth so as we wrap up today's episode I'm left

[00:26:14] wondering about the future intersections of technology and entertainment how will

[00:26:20] emerging technologies continue to transform the way that we experience

[00:26:24] everything from our favorite shows to favorite events and this is where I ask

[00:26:29] you to share your thoughts and join the conversation about where tech meets

[00:26:33] entertainment sports and music concerts and everything in between so please

[00:26:39] share your thoughts email me tech blog writer at Outlook.com X LinkedIn

[00:26:44] Instagram just at Neil C Hughes let me know your thoughts and Mr. John Cena if

[00:26:50] you did listen to an episode I cordially invite you to slide into my DMS now we

[00:26:57] follow each other on X2 but enough for me it's time for me to get back out on

[00:27:02] the show floor so thank you for listening today and until next time

[00:27:06] don't be a stranger