In this episode of the Tech Talks Daily Podcast, we speak with Sara Martin from HED about the evolving landscape of data center design. As data centers account for approximately 1% of global electricity usage, the push for sustainability and efficiency in their design has never been more urgent.
Sara shares insights into HED's innovative approach to creating energy-efficient and sustainable data centers. This includes the adoption of modular systems, liquid cooling technologies, and the integration of renewable power sources. She emphasizes the importance of designing with flexibility and scalability in mind to accommodate future growth in AI and other technologies. Proper planning and the use of scalable "blocks" can prevent the need for expensive relocations and ensure business continuity.
A significant portion of our conversation focuses on preventing power failures, a common cause of unplanned outages in data centers. Sara discusses the importance of investing in uninterruptible power supplies (UPS) and the role of proper operations, training, and preventative maintenance in avoiding such failures. She also highlights the benefits of using modular prototypes and maintaining consistent design across data halls to enhance efficiency and reliability.
Sara introduces us to emerging trends in data center design, such as liquid immersion cooling for high-density racks and the use of mass timber construction for sustainability. These innovations not only improve energy efficiency but also offer practical solutions to the growing power demands of data centers.
[00:00:01] [SPEAKER_01]: How can the technology that drives our digital world be more environmentally friendly?
[00:00:09] [SPEAKER_01]: Especially with the introduction of artificial intelligence, and we all know about the energy
[00:00:14] [SPEAKER_01]: problem that that has beyond the scene. So today on Tech Talks Daily I want to dive into
[00:00:20] [SPEAKER_01]: the future of sustainable data-scent design. And I've got a great guest, her name is Sarah
[00:00:26] [SPEAKER_01]: Martin, and she's from a company called HED. And we're going to talk about how data centers
[00:00:32] [SPEAKER_01]: are the backbone of our connected lives. But how they also made your energy consumers
[00:00:38] [SPEAKER_01]: responsible for something like 1% of global electricity, loot, are and responsible for
[00:00:43] [SPEAKER_01]: around 1% of global electricity usage. And Sarah will share her insights into making these
[00:00:50] [SPEAKER_01]: facilities greener and more efficient. And also how they're using innovative techniques
[00:00:55] [SPEAKER_01]: like modular systems and liquid cooling. And we're also exploring some best practices for ensuring
[00:01:02] [SPEAKER_01]: scalability and flexibility in data-scent design, crucial for a commiting which is crucial
[00:01:09] [SPEAKER_01]: for accommodating future technology growth. And again with the heavy usage of AI and how
[00:01:15] [SPEAKER_01]: that's going to continue over the next two years. And Sarah will also discuss strategies
[00:01:19] [SPEAKER_01]: for preventing power failures and the emerging trends in data-scent a construction that
[00:01:24] [SPEAKER_01]: is seeing. We're currently producing something like 30 to 35 episodes every single month
[00:01:31] [SPEAKER_01]: reaching around about 130 to 140,000 listeners around the world. So I wanted to mention
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[00:02:28] [SPEAKER_01]: kiteworks.com to get started. That's kiteworks.com to get started today. But enough rambling
[00:02:34] [SPEAKER_01]: from me. Let's get today's guest on. So buckle up and hold on tight as I beam your ears
[00:02:40] [SPEAKER_01]: all the way to Boston in the US where we're going to have a fascinating conversation that
[00:02:45] [SPEAKER_01]: lives into how we can achieve sustainability without compromising performance.
[00:02:53] [SPEAKER_01]: So a massive welcome to the show. Can you tell everyone listening? I'll let you know
[00:02:57] [SPEAKER_01]: who you are and what you do.
[00:03:00] [SPEAKER_00]: Hey everyone, I'm Annem Sarmer. I work with HED as a specter leader. HED is a national architecture
[00:03:06] [SPEAKER_00]: and engineering company. And the sector that I worked in is the group that designed data
[00:03:12] [SPEAKER_00]: centers for kind of a range of different clients all the way from hyper-scalers to multi-tenant
[00:03:17] [SPEAKER_00]: data centers and to the private data centers. We essentially work with anyone who's interested
[00:03:22] [SPEAKER_00]: in getting in the field to your very well expertise and growing innovative center portfolio
[00:03:28] [SPEAKER_00]: for years. Kind of that giant range of climate clients.
[00:03:31] [SPEAKER_01]: Well, it's a pleasure to have you on the podcast today. It feels like we're in somewhat
[00:03:35] [SPEAKER_01]: of conflicting times at the moment. There's a lot of talk around green energy, especially
[00:03:39] [SPEAKER_01]: around technology, but equally we're obsessed with AI and that's got a whole different
[00:03:45] [SPEAKER_01]: energy problem. We'll take up an entire podcast episode on its own. But considering
[00:03:49] [SPEAKER_01]: the significant energy consumption by data centers globally, which is only going to increase,
[00:03:55] [SPEAKER_01]: can you tell me a little bit about some of the innovative strategies that you've employed
[00:03:59] [SPEAKER_01]: at HED to design these greener and more energy efficient data centers? Because it's so
[00:04:09] [SPEAKER_00]: topic. I'm not planning to end with data centers, but one of the things that we really
[00:04:14] [SPEAKER_00]: try to do not only in the HED, but the industry is trying to educate people because, fortunately,
[00:04:19] [SPEAKER_00]: there's a little bit of a misnomer of the like, oh, if you've data center, do you think
[00:04:22] [SPEAKER_00]: all this power? But lack of understanding of what why does that data center exist? And
[00:04:28] [SPEAKER_00]: utilization of Netflix, TikTok, scrolling through Instagram, all those live somewhere, right?
[00:04:34] [SPEAKER_00]: So they live in these massive, eventually computers that are called data centers. And
[00:04:39] [SPEAKER_00]: what we do at the company is we look toward obviously to design it, press what the client
[00:04:45] [SPEAKER_00]: standard are, but how do we try to find more efficient, whether being new technologies,
[00:04:51] [SPEAKER_00]: more efficient, layouts that result in smaller building footprints, which then saves you on
[00:04:57] [SPEAKER_00]: fuel, concrete, etc. Kind of across the board create a whole ethic approach that is looking
[00:05:03] [SPEAKER_00]: hard to handle the ability narrative. I think there is a lot of, unfortunately, misunderstanding
[00:05:08] [SPEAKER_00]: around data centers because data centers are designed for our consumption because they're
[00:05:12] [SPEAKER_00]: designed to be the method of computers, so there's this idea that they're inherently
[00:05:16] [SPEAKER_00]: not efficient where you can make the argument that they're more efficient than most
[00:05:21] [SPEAKER_00]: other building types, because no one wants to spend all this money on different systems
[00:05:29] [SPEAKER_00]: that aren't the most efficient electrical system or the more efficient mechanical system,
[00:05:33] [SPEAKER_00]: because at the end of the day it all comes down to the dollar value rate and you want to make
[00:05:38] [SPEAKER_00]: sure that the bang for your buck on the systems that are running your servers, etc.
[00:05:46] [SPEAKER_00]: So for us, as I mentioned, it kind of is a holistic approach, right? It's not only making sure
[00:05:52] [SPEAKER_00]: you have paint that are low-weofied and the more kind of somewhat standard approaches with
[00:05:59] [SPEAKER_00]: green, oxal action but then it's also looking towards new technologies and mass of the
[00:06:05] [SPEAKER_00]: craft the industry right now is liquid cooling and how that is bringing the cooling direct to
[00:06:11] [SPEAKER_00]: the chip now, whereas with air cooling previously you're pulling the faith that then go now,
[00:06:17] [SPEAKER_00]: filters through the rack that filters over the chip, cooled the chip and then is
[00:06:22] [SPEAKER_00]: rejected out the back of the server cabinet and then heats up the space again, right? So
[00:06:28] [SPEAKER_00]: in that process there's a lot of room for loft and efficiency as number one heated and as
[00:06:35] [SPEAKER_00]: dense and it's in a good way onto it for cool the cooling process whereas liquid going
[00:06:43] [SPEAKER_00]: back to the chip is a more efficient approach and then there's also a lot of look for
[00:06:48] [SPEAKER_00]: different power solutions and how do we integrate them into the data center industry so
[00:06:56] [SPEAKER_00]: one of the biggest things that's being talked about right now is the utilization of nuclear
[00:07:02] [SPEAKER_00]: and that can range from if there's any existing nuclear plants that are looking to be closed
[00:07:07] [SPEAKER_00]: is that a way that we can utilize existing power without one tapping into the grid and potentially
[00:07:15] [SPEAKER_00]: copying the ability issues with the grid but also utilizing a more green resource compared to coal
[00:07:23] [SPEAKER_00]: or some of the other options that we've seen historically. When we're talking about sustainable
[00:07:31] [SPEAKER_01]: and changing that matter even bust in a few minutes there'll be a lot of people listening
[00:07:36] [SPEAKER_01]: a lot of business leaders want in a make a difference want in to make changes and maybe that
[00:07:40] [SPEAKER_01]: unsure where to start so what would you say are some of the key considerations for achieving sustainable
[00:07:46] [SPEAKER_01]: Ian data center design without compromising on things like performance and reliability? You've
[00:07:52] [SPEAKER_01]: probably seen a lot of things done the wrong way but what would you say are the key considerations
[00:07:56] [SPEAKER_00]: of doing it the right way? Yeah so I think when you start looking forward towards AI a lot of
[00:08:03] [SPEAKER_00]: it becomes how do you develop modular systems there's each component right and what is the
[00:08:10] [SPEAKER_00]: efficiency or what is the sustainability around that component right if it let's be my own
[00:08:15] [SPEAKER_00]: batteries. There's some level of that better than historically the VRLA batteries but
[00:08:22] [SPEAKER_00]: there's also some sustainability that is around what am I on and how do you to follow the
[00:08:26] [SPEAKER_00]: fire issues that type of thing so there's looking at it holistically of what the best solution for
[00:08:33] [SPEAKER_00]: you for each component but then simultaneously what is how do you build a modular system one of
[00:08:40] [SPEAKER_00]: our clients and take a modular through the next level and I think through their product they have
[00:08:47] [SPEAKER_00]: they have a leg up I would say in the sense that sustainability isn't just the first day you build
[00:08:53] [SPEAKER_00]: building right it about the longevity of the building and making sure we don't build these data
[00:08:58] [SPEAKER_00]: centers that they might be designed around cloud for today and they might turn into IAI in the next
[00:09:06] [SPEAKER_00]: three to five years and you now need to completely take down that building or because you've set it
[00:09:14] [SPEAKER_00]: up to be modular is there this plug-and-play method that you can swap out your electrical pods
[00:09:23] [SPEAKER_00]: essentially so that you can now upgrade from maybe a two megawap lock to a four or five
[00:09:30] [SPEAKER_00]: maybe even higher than that megawap lock in the future but electrical capacity is going to be
[00:09:35] [SPEAKER_00]: growing as AI kind of picked up. So I think right now in the industry it's really fun making sure
[00:09:41] [SPEAKER_00]: you're partnering with the right teams to one find the most innovation in the technologies but also
[00:09:48] [SPEAKER_00]: does that around this modularity idea and space saving idea so that you're planning for the future
[00:09:54] [SPEAKER_00]: and you're not putting in a technology today that maybe obviously two years from now because
[00:09:59] [SPEAKER_00]: we are really at a point where you're seeing a lot of innovation come through especially around
[00:10:03] [SPEAKER_00]: the good-going especially around power efficiency in order to get ready for this AI demand that
[00:10:11] [SPEAKER_00]: ever growing like I think I've heard that it's supposed to grow 15 per hour requirements over
[00:10:17] [SPEAKER_00]: and I've like happened years of the 2030 so it's we're very much aware of the growth in the
[00:10:24] [SPEAKER_00]: industry and what we're going with it would how do you kind of plan towards the future within
[00:10:29] [SPEAKER_00]: within the restrictions you have today type of thing. And it's such an important point you
[00:10:34] [SPEAKER_01]: raise there about designing something that's going to be obsolete two years from now with the
[00:10:39] [SPEAKER_01]: pace of AI etc and two of the other most crucial aspects in data center design is flexibility
[00:10:46] [SPEAKER_01]: and scalability so what best practices do you recommend at HED for planning changes in
[00:10:53] [SPEAKER_01]: equipment from facility size or programs to accommodate that future growth anything you can share around
[00:10:59] [SPEAKER_00]: that. Yeah so depending on the client and who are working with sometimes they already have kind of
[00:11:05] [SPEAKER_00]: their development in a part but what we usually try to do as a company is to put, say for example
[00:11:11] [SPEAKER_00]: we have a new developer who's interested in getting into the data center street. What we like to do
[00:11:17] [SPEAKER_00]: is they would understand their goals as a company and then start looking towards building the
[00:11:22] [SPEAKER_00]: kit of part for them and what that essentially means is you know from if you're mad in it at a
[00:11:28] [SPEAKER_00]: very rudiment level or you have a block that's your data center you have your block so your actual
[00:11:32] [SPEAKER_00]: data hall and if they did a center and then you have a block that's your mechanical spaces that's
[00:11:37] [SPEAKER_00]: pooling to provide to off-the-heat that is rejected out of the servers and then you're a electrical
[00:11:44] [SPEAKER_00]: block that are essentially you'll have some level of configurations to potentially have
[00:11:50] [SPEAKER_00]: redundancy depending on the client you could have location redundancy instead of electrical redundancy
[00:11:56] [SPEAKER_00]: but typically you still seem like a quarter-make-three or five-mix-it configuration with
[00:12:02] [SPEAKER_00]: that's something that if you were to have one electrical block drop fail essentially there's
[00:12:07] [SPEAKER_00]: a not there's an additional one to support it so what we'll do is we'll deal with the client
[00:12:13] [SPEAKER_00]: understand their goals and then develop these blocks and all we've done over time in some of our previous
[00:12:19] [SPEAKER_00]: clients we've been able to utilize those blocks to do exactly what I was just kind of talking
[00:12:24] [SPEAKER_00]: about of the base-daving making sure that you're provisioning for the future and we've been able
[00:12:30] [SPEAKER_00]: to scale up for I think we started out at a 1200KW data hall and then that ramped up all the way
[00:12:37] [SPEAKER_00]: to a 3,200KW data hall so that was essentially these rows of blocks that we were able to kind
[00:12:46] [SPEAKER_00]: of merge together to create that 36-megawatt or 36-view or 36-hundred-kW and then over time we've now
[00:12:54] [SPEAKER_00]: grown that through a megawatt kind of block that has been able to scale through the growth of
[00:13:01] [SPEAKER_00]: the industry so like I mentioned we try to design that around what's the goals for the client
[00:13:06] [SPEAKER_00]: right so if there's the difficult about making sure that they don't have water demand which is
[00:13:13] [SPEAKER_00]: a really hot topic in the industry of how do data centers impact the utility demand in areas
[00:13:20] [SPEAKER_00]: and a lot of the companies have gotten away from that but there are still some that are looking
[00:13:24] [SPEAKER_00]: toward it because of the efficiency on the electrical side but so we'll try to work with the client
[00:13:29] [SPEAKER_00]: how to make recommendations there and what makes the most sense from an efficiency standpoint
[00:13:32] [SPEAKER_00]: and then build those blocks around it some clients are looking for a little bit more flexibility
[00:13:37] [SPEAKER_00]: to be able to swap in and out those systems so maybe they're kind of kit of parts as a little
[00:13:44] [SPEAKER_00]: bit more flexible and adaptable or it has that additional space and then to be able to accommodate
[00:13:49] [SPEAKER_01]: multiple different systems type of thing and just to bring to life everything we're talking about here
[00:13:55] [SPEAKER_01]: I don't expect you to mention any names but other any specific projects that might spring to
[00:14:01] [SPEAKER_01]: mind where HDD is successfully implemented some of these best practices we're talking about
[00:14:06] [SPEAKER_01]: and that end result is enhancing data and a scalability and flexibility any stories you can share
[00:14:13] [SPEAKER_00]: yeah the one that I just mentioned is the scale from a 1200KW all the way up to an 8 megawatt
[00:14:20] [SPEAKER_00]: essentially with these kit of parts so that's been pretty successful but we've also works with
[00:14:26] [SPEAKER_00]: clients to develop the modular the client that I was referencing previously the modular systems
[00:14:33] [SPEAKER_00]: that are essentially as kind of positions them to be able to have flexibility for
[00:14:38] [SPEAKER_00]: swapping out their you know electrical systems their mechanical systems pretty quickly in the future
[00:14:42] [SPEAKER_00]: so we've been able to work with them to develop their prototypes and develop multiple prototypes for them
[00:14:47] [SPEAKER_00]: that are not only modular but they're also they're kind of scalable for their clients
[00:14:55] [SPEAKER_00]: so they've got a number of different prototypes at this point that they can kind of position within
[00:15:01] [SPEAKER_00]: then they get a new site they go okay this is what this client's looking for these are the different
[00:15:05] [SPEAKER_00]: types of buildings that we need to place on this campus and be able to reach those goals
[00:15:09] [SPEAKER_00]: so we've been able to work with them to kind of expedite that process as well as the actual
[00:15:14] [SPEAKER_00]: design all the way through construction process and the other thing with modular that we
[00:15:19] [SPEAKER_00]: haven't touched on that's very important is when you have the growth in the industry that we
[00:15:26] [SPEAKER_00]: have we have a personnel issue right we don't have enough people to keep up with the demand of
[00:15:32] [SPEAKER_00]: what what this industry is growing to so that can inherently lead to some issues with efficiency
[00:15:40] [SPEAKER_00]: or reliability or even sustainability because if you don't have the right expertise building these
[00:15:47] [SPEAKER_00]: structures or these different electrical and mechanical systems you the the repercussions that
[00:15:53] [SPEAKER_00]: can be endless so having these modular systems that are built off site and then shipped over to
[00:16:01] [SPEAKER_00]: the like actual site that the construction the building is being constructed on it allows for
[00:16:07] [SPEAKER_00]: centralized expertise so you can have these essentially manufacturing plants for these different
[00:16:14] [SPEAKER_00]: modular components and have a workforce of highly technical electricians that know how to build
[00:16:20] [SPEAKER_00]: these switchboards or know how to build these new PSs and in all these different things to be able to
[00:16:31] [SPEAKER_00]: demand power issues that we're kind of running into and you don't necessarily need the expertise on
[00:16:35] [SPEAKER_00]: site it also kind of lens to the ability for authors and industry to continue to scale and
[00:16:41] [SPEAKER_01]: build in some of those efficiency narratives and I'm glad you mentioned you PSs there they are
[00:16:47] [SPEAKER_01]: often the unsung heroes of IT and power failures are often a critical concern in data centers so
[00:16:54] [SPEAKER_01]: from your experience what are the common pitfalls in planning and investing in those on
[00:17:00] [SPEAKER_01]: two octobal power supplies and how can these out it just be avoided I suspect you've got a few
[00:17:06] [SPEAKER_00]: more stories around this too yeah it's always when when you hear of a massive audience everyone in
[00:17:13] [SPEAKER_00]: the data center kind of pod us for a minute go and I work on that ability I think was that me
[00:17:20] [SPEAKER_00]: was that how was I involved there but yet though we've we've had a few over the years nothing too
[00:17:27] [SPEAKER_00]: likely but a lot of it comes down to operations realistically because a lot of the things that we
[00:17:34] [SPEAKER_00]: just touched on the way that the supply chain has kind of been set up at this point is there is a lot
[00:17:39] [SPEAKER_00]: of expertise at the manufacturing level so really what we want to make sure that you're doing
[00:17:46] [SPEAKER_00]: is your designing a concurrently making a naval system so that means that if there are there's an
[00:17:53] [SPEAKER_00]: issue at the unit itself then there's redundancy within that that you can swap over to one unit
[00:18:00] [SPEAKER_00]: update or repair the issue at the other unit and then switch back and that can be at a power
[00:18:05] [SPEAKER_00]: level, like in mechanical level but then often you want to really make sure that at the data
[00:18:11] [SPEAKER_00]: center itself you train for the human error component of it because while these systems are very
[00:18:17] [SPEAKER_00]: efficient and they're very reliable at this point in time through the development of technology
[00:18:24] [SPEAKER_00]: especially for the growth of the data centers you want to make sure that there's preventative
[00:18:28] [SPEAKER_00]: maintenance that's going on on a regular basis that your operation staff is very well trained
[00:18:33] [SPEAKER_00]: and that there's they understand the design itself you also from an design perspective want to make
[00:18:41] [SPEAKER_00]: sure that the design is consistent so that when you have an operation staff who's trained on one
[00:18:46] [SPEAKER_00]: they can go from data halt to data hall and it's the same exact design they're not dealing with
[00:18:52] [SPEAKER_00]: a slight tweak in each data hall that'll help reduce any kind of power failure issues where
[00:19:00] [SPEAKER_00]: your your staff is unaware of these these nuances type of thing and then also making sure
[00:19:05] [SPEAKER_00]: that they're keeping up with mobs and in the overall making sure the maintenance of units
[00:19:12] [SPEAKER_00]: kind of checks and balances a lot of a lot of facilities will do their like kind of emergency
[00:19:17] [SPEAKER_00]: checks on their generators secretly so they'll make sure that they're up and running and
[00:19:24] [SPEAKER_00]: and reliable right there work in the way that they should be working on a regular basis so you'll
[00:19:28] [SPEAKER_00]: be seeing them cycle through that kind of a yearly basis of each gen gets a day type of thing
[00:19:34] [SPEAKER_00]: and depending on the canvas that can be pretty much everyday depending on the scale of that but
[00:19:40] [SPEAKER_00]: it's really trying to make sure that you have the systems in place to
[00:19:44] [SPEAKER_00]: practice through all of these things right so there's a there's already inefficient system in
[00:19:49] [SPEAKER_00]: place consistent design and then training your your operation staff around that design to be
[00:19:56] [SPEAKER_00]: able to avoid the failure at the human level type of thing and then if you take it a step further
[00:20:03] [SPEAKER_00]: now you're looking at how close how close the proximity of power is right so ideally you want to
[00:20:11] [SPEAKER_00]: have that substation on site or very close to the site so you're not potentially looking
[00:20:17] [SPEAKER_00]: at storms taking out especially with kind of the way things have been gone with certain areas
[00:20:22] [SPEAKER_00]: or there's the storm services are kind of getting more crazy you want to make sure that your
[00:20:28] [SPEAKER_00]: proximity to this substation is limiting that potential power failure of picking up power lines
[00:20:32] [SPEAKER_00]: and what we're trying and essentially taking down an entire data center camp but so the more you
[00:20:37] [SPEAKER_00]: can tie direct to that power source the better off you are from a campus standpoint perspective
[00:20:45] [SPEAKER_01]: and um curious we're talking about designing data centers that are both robust against power
[00:20:51] [SPEAKER_01]: failures and also optimized for energy efficiency I'd curious out of any conflicts or additional
[00:20:57] [SPEAKER_00]: challenges that go with that approach yeah I would say that part of the issue is kind of just
[00:21:05] [SPEAKER_00]: how data centers are developed right so they are developed to be power consumers and the big
[00:21:13] [SPEAKER_00]: issue we're seeing is the power demand in some of the hot markets so for example a lot of Virginia
[00:21:20] [SPEAKER_00]: has been the past couple of years now and I think projected over the next couple of years as well
[00:21:25] [SPEAKER_00]: they're behind on being able to keep up with the demand in Virginia so what that kind of result in is
[00:21:32] [SPEAKER_00]: now your primary markets are now the demand that was initially allocated towards the primary
[00:21:39] [SPEAKER_00]: markets are now hitting your secondary markets you're starting to see someone the same response
[00:21:43] [SPEAKER_00]: there of is there enough power can the utility keep up with the development of substations
[00:21:49] [SPEAKER_00]: fast enough to be applied the power and then not kind of as a domino effect right one of the
[00:21:55] [SPEAKER_00]: benefits of that though is that AI has a little bit less of a limitation on location it's not
[00:22:03] [SPEAKER_00]: necessarily a perfect science but in a lot of cases they don't have some of the latency issues so
[00:22:10] [SPEAKER_00]: for anyone who's kind of not familiar with the telecom side of things Ashburn Virginia is a very
[00:22:16] [SPEAKER_00]: popular data center area and that primarily has to do with the telecom pathways that go through
[00:22:23] [SPEAKER_00]: northern Virginia and those tie over to Europe and I believe Northern Africa for
[00:22:30] [SPEAKER_00]: member correctly so not only is it a kind of central location for northern America where it's
[00:22:37] [SPEAKER_00]: close to DC close to New York close to Boston there's also this pathway to connect over to the
[00:22:45] [SPEAKER_00]: rest of the world but with AI you don't necessarily need that connection in that fast kind of
[00:22:53] [SPEAKER_00]: transfer so because of that they're starting to look towards different regions within North America
[00:23:00] [SPEAKER_00]: that or globally really that aren't necessarily taught data center markets and in some manners
[00:23:09] [SPEAKER_00]: that's bar beneficial for the region because there's usually a lot of growth around it like even
[00:23:16] [SPEAKER_00]: Ashburn Virginia has had substantial amount of development in growth because of the days and there's
[00:23:23] [SPEAKER_00]: not pop up everywhere else but it is an ongoing conversation of making sure that
[00:23:29] [SPEAKER_00]: the locations that are selected and the growth that's selected for each region isn't also
[00:23:37] [SPEAKER_00]: making the great on stable so at the end of the day what it's all coming down to is how do you make
[00:23:43] [SPEAKER_00]: the demand fit within the areas that we can build because there does need to be a decent amount of
[00:23:53] [SPEAKER_00]: of the world so meta Amazon Google Microsoft they're the ones who will move out their first because
[00:24:00] [SPEAKER_00]: they have the ability to go to a more remote region make sure that they can get the telecom there
[00:24:06] [SPEAKER_00]: make sure that they can get the power there and then everyone else follows so it's kind of an
[00:24:12] [SPEAKER_00]: interesting pattern to watch you'll see a hyper scalar pop up and then all of the Sunday starts
[00:24:16] [SPEAKER_00]: the ins and the multi-tenal data centers and smaller data center providers pop up so it's kind of
[00:24:22] [SPEAKER_00]: an ongoing development to try to work through the power of the man that's that's going on
[00:24:28] [SPEAKER_01]: what's happening and I think tech field innovation will always continuously evolve to meet
[00:24:34] [SPEAKER_01]: some of the the challenges that were experienced in today and if we dare to look a little further ahead
[00:24:41] [SPEAKER_01]: other any emerging technologies or even design innovations that you see playing a significant role
[00:24:48] [SPEAKER_01]: in the future development of data centers anything you're seeing here anything that
[00:24:52] [SPEAKER_00]: I saw it show at the moment yeah there's two that while I think everyone's talking about which
[00:24:59] [SPEAKER_00]: like we're cooling as I mentioned it inherently is more efficient but I think there's some really
[00:25:05] [SPEAKER_00]: interesting technologies with some version specifically and I think as we're starting to see from
[00:25:11] [SPEAKER_00]: like a 6kw rack to a 300kw rack you inherently are going to need to go towards something like
[00:25:18] [SPEAKER_00]: subversion cooling but I think it'll be very interesting to see when that takes off it's going
[00:25:24] [SPEAKER_00]: to be interesting across the board when liquid cooling takes off because in theory as you have
[00:25:29] [SPEAKER_00]: these high demands there should be some ability to reduce the square footage that these data centers
[00:25:35] [SPEAKER_00]: take out this on level that's all going to be based off of the AI that is being rolled out
[00:25:43] [SPEAKER_00]: within the facility and you know what the what the demand is across the board but efficiency wise
[00:25:49] [SPEAKER_00]: in theory a facility that's 8 megawatts today could be a I don't know 36 megawatts facility within
[00:25:58] [SPEAKER_00]: 10 plus years from now and the same exact footprint it's just a matter of how do we get the
[00:26:05] [SPEAKER_00]: electrical systems of it and scale those and also as we move towards a liquid cooling or
[00:26:12] [SPEAKER_00]: simulation cooling what is the reduction there and then the other one that I'm curious about
[00:26:19] [SPEAKER_00]: more from a personal action standpoint mass timber has been something that we've been looking
[00:26:25] [SPEAKER_00]: out within the company and working with some of our clients on and essentially we're looking at
[00:26:32] [SPEAKER_00]: data center facilities that are their structures are based on what right and that's something
[00:26:38] [SPEAKER_00]: that for a long time was kind of like now that will never happen so it's very interesting to
[00:26:44] [SPEAKER_00]: see that start kind of be a conversation in the industry and it could be a pretty good move from
[00:26:49] [SPEAKER_00]: a sustainability perspective and I'm hoping it kind of takes off to kind of push the needle of
[00:26:55] [SPEAKER_00]: hey the things that we have kind of said in the past that don't necessarily apply to us
[00:27:01] [SPEAKER_00]: well we're now making a reply how do we keep keep kind of doing that and we learn from other
[00:27:07] [SPEAKER_00]: sectors and we're there have been able to be successful in sustainability and how do we bring
[00:27:12] [SPEAKER_00]: them over to the data center industry to keep pushing that needle? Well thank you so much for joining
[00:27:18] [SPEAKER_01]: me today and sharing your insights and before I let you go I'm going to see if there's one other
[00:27:23] [SPEAKER_01]: thing you can share with everyone listening we have an Amazon wishlist where I ask my guests to share
[00:27:28] [SPEAKER_01]: a vibrant book that I recommend people check out is anything you'd like to add to that list?
[00:27:34] [SPEAKER_00]: Yes I would love to add and jump start your career in data centers by Carrie Gatz. Carrie is
[00:27:41] [SPEAKER_00]: an absolutely wonderful woman in the industry that I'm very lucky to know she has done a lot of work
[00:27:49] [SPEAKER_00]: to help build their diversity in the industry not only for women but she's very big out of it
[00:27:55] [SPEAKER_00]: veterans and getting new voices and new ideas into the industry and as I mentioned there's a lot
[00:28:01] [SPEAKER_00]: we can learn there's a lot of things we've already done right but there's a lot of things we
[00:28:05] [SPEAKER_00]: continue to learn in the more you bring in diverse thoughts diverse backgrounds etc. the better off
[00:28:12] [SPEAKER_00]: we're going to be her book I wish was around when I started to be honest because when I was trying
[00:28:18] [SPEAKER_00]: to understand this data center lingo what a UPS is did had no idea the start out and her book helps
[00:28:27] [SPEAKER_00]: kind of take away that barrier to entry and really helps to do the kind of different roles you
[00:28:33] [SPEAKER_00]: can take on in the industry what a what a data center is and what are the different parts of
[00:28:39] [SPEAKER_00]: of the data center that you can potentially get involved with so very much recommend it she's great
[00:28:43] [SPEAKER_00]: woman if you ever end up running into her at a conference always one worth talking to and testing
[00:28:49] [SPEAKER_01]: I will get that added straight to Amazon wish list and for a HGD obviously we've covered a lot
[00:28:55] [SPEAKER_01]: of ground today anyone wanting to dig a little bit more deeper on that how you might be able
[00:28:59] [SPEAKER_01]: to help or connect with your or your team well do you like to point everyone yep so if you want
[00:29:04] [SPEAKER_00]: to reach out to me directly you can reach out to me through LinkedIn, Sarah Martin and there's plenty
[00:29:10] [SPEAKER_00]: of Sarah Martin's in the world so definitely look for the one that works at HGD sector leader
[00:29:14] [SPEAKER_00]: and then you can also reach out to us directly through our website at hd.design
[00:29:22] [SPEAKER_00]: there's some contact information in there for office so you can reach out I'm in the boss
[00:29:27] [SPEAKER_00]: not just reach out to me through that or just send us a note and more than willing to always have
[00:29:32] [SPEAKER_01]: a phone call and figure out how we can help each other well so well I'll get all those links added
[00:29:38] [SPEAKER_01]: so people can find you nice and easy and as I said we covered so much there from designing
[00:29:43] [SPEAKER_01]: data centers to be greener and more efficient sizing and flexibility best practices and preventing
[00:29:49] [SPEAKER_01]: data sent a power curve power favors and even having time to look into the future some of the
[00:29:54] [SPEAKER_01]: trends there as well so just a big thank you for shining a light on this today really appreciate
[00:29:59] [SPEAKER_01]: your time so thank you so much for having me you're great so there we have it what are your
[00:30:04] [SPEAKER_01]: thoughts on the future of sustainable data centers today Sarah Martin from HGD has enlightened us
[00:30:11] [SPEAKER_01]: with the cutting edge practices that could revolutionise the way we think about these energy intensive
[00:30:17] [SPEAKER_01]: facilities from scalable modular designs to the latest in calling technologies is clear that the
[00:30:24] [SPEAKER_01]: path to greener data centers is filled with both challenges and opportunities but the conversation
[00:30:30] [SPEAKER_01]: doesn't end here how do you envision the balance between technological advancement and that hungry AI
[00:30:38] [SPEAKER_01]: and environmental responsibility in data centers share with me your thoughts as continuous crucial
[00:30:44] [SPEAKER_01]: dialogue email me tech bloggeri to atrock.com x linkedin instagram just at nil cheose let me know
[00:30:52] [SPEAKER_01]: but that's it for today time for me the leave you all now but have no fear I will be back right
[00:30:58] [SPEAKER_01]: early tomorrow morning waiting in your podcast feed but until next time stay curious keep innovating
[00:31:04] [SPEAKER_01]: I'll speak with you tomorrow

