3017: The Intersection of Tech, Data and Diamonds at Signet Jewelers

[00:00:04] [SPEAKER_00]: Have you ever wondered what the future of jewellery retail looks like? Especially in

[00:00:10] [SPEAKER_00]: this digital first world. Or how technology is transforming the entire industry. Well

[00:00:16] [SPEAKER_00]: today you're in for a treat because I've got a special guest joining me who is at the forefront

[00:00:20] [SPEAKER_00]: of this transformation. But my guest today, Rebecca, is the Chief Digital Officer of Signet

[00:00:27] [SPEAKER_00]: Jewelers. They are the world's largest diamond retailer and they own 11 renowned jewellery

[00:00:33] [SPEAKER_00]: brands. I'm talking everything from Kay to Zales and James Allen. Under Rebecca's leadership

[00:00:40] [SPEAKER_00]: they've pioneered a connected commerce presence that is unmatched by any competitor. So today

[00:00:47] [SPEAKER_00]: Rebecca's going to share Signet's innovative approach to seamless shopping, virtual customisations,

[00:00:53] [SPEAKER_00]: social selling and setting new standards throughout the entire industry with their technology.

[00:01:03] [SPEAKER_00]: I'm quite looking forward to exploring the cutting edge advancements that make Signet

[00:01:08] [SPEAKER_00]: the most data driven jewellery retailer in the world and how they are redefining the

[00:01:14] [SPEAKER_00]: future of retail as a result. I want to take a time out to express my gratitude to everyone

[00:01:19] [SPEAKER_00]: who supports my mission of delivering daily content to you in 165 countries. I couldn't

[00:01:25] [SPEAKER_00]: do it without you and I couldn't do it without my sponsors. And today I want to give a quick

[00:01:30] [SPEAKER_00]: shout out to Kiteworks who recently told me that defence contractors are facing immense

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[00:01:47] [SPEAKER_00]: quick shout out to any defence contractors listening out there. CMMC 2.0 compliance doesn't

[00:01:54] [SPEAKER_00]: have to be a headache. Consider Kiteworks your fast track to authorisation and as a FedRAMP

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[00:02:07] [SPEAKER_00]: you that means less time, less effort, less cost and while others struggle with DIY approval

[00:02:12] [SPEAKER_00]: processes and clunky apps, you'll breeze through with their Zero Trust framework.

[00:02:17] [SPEAKER_00]: So don't let compliance slow you down is what I'm trying to say. Simply visit Kiteworks.com

[00:02:22] [SPEAKER_00]: to get started. That's Kiteworks.com to learn more about Kiteworks' secure content platform

[00:02:29] [SPEAKER_00]: for CMMC compliance. But with my thank yous out of the way it's now time to jump right

[00:02:34] [SPEAKER_00]: into today's interview with a fantastic guest.

[00:02:38] [SPEAKER_00]: So buckle up and hold on tight as I beam your ears all the way to Dallas, Texas where Rebecca

[00:02:45] [SPEAKER_00]: is waiting to share this exciting story today. So a massive warm welcome to the show. Can

[00:02:52] [SPEAKER_00]: you tell everyone listening a little about who you are and what you do?

[00:02:56] [SPEAKER_01]: Thank you Neil, appreciate you having me. My name is Rebecca Wooders and I am the Chief

[00:03:02] [SPEAKER_01]: Digital Officer for Signet Jewelers. Signet is the largest retailer of jewelry and we

[00:03:10] [SPEAKER_01]: have quite a few names that people would recognize like Kay and Zales and Jared and James Allen

[00:03:20] [SPEAKER_01]: and H Samuel. So quite a few and I'm lucky enough to not only run our websites for each

[00:03:28] [SPEAKER_01]: of those brands but as well what we call digital connected commerce and support in

[00:03:34] [SPEAKER_01]: the stores.

[00:03:36] [SPEAKER_00]: And that's just one of the many reasons I was excited to get you on this podcast because

[00:03:40] [SPEAKER_00]: every day I try and get people thinking differently about technology and its impact on businesses,

[00:03:45] [SPEAKER_00]: areas that you don't associate with technology and how essentially every company is a tech

[00:03:50] [SPEAKER_00]: company now. And hearing you talking about there, jewelers with all these famous brands,

[00:03:55] [SPEAKER_00]: I don't think a lot of people will associate you with tech. I think that's fair to say.

[00:03:59] [SPEAKER_00]: So can you share an overview about your role as Chief Digital Officer at Signet Jewelers

[00:04:04] [SPEAKER_00]: and also the role of things like technology and big data throughout the company?

[00:04:10] [SPEAKER_01]: Now it's a great lead up and a great point about where our retailers and just companies

[00:04:17] [SPEAKER_01]: in general are heading. You're absolutely right. We along with others are really positioning

[00:04:24] [SPEAKER_01]: technology and data to have a much better experience with our customers. And Signet

[00:04:32] [SPEAKER_01]: is really no different. We absolutely use technology innovation as well as data to really

[00:04:42] [SPEAKER_01]: be there for the customer where they want to be. And it started for me, I actually was

[00:04:49] [SPEAKER_01]: hired in April of 2020. So you can look back at that timeframe and understand what was going on

[00:04:58] [SPEAKER_01]: in the world. We were in the middle of a pandemic, our stores were actually closed for the first time

[00:05:03] [SPEAKER_01]: in history. And so not only did they know before they hired me that digital was increasingly

[00:05:11] [SPEAKER_01]: important to their future, but all of a sudden it was as critical as ever because it's all we

[00:05:19] [SPEAKER_01]: had. That timeframe really highlighted a few things, mostly that we wanted to be there for

[00:05:28] [SPEAKER_01]: customers in a virtual way. We had managers that were at home calling customers. And so

[00:05:36] [SPEAKER_01]: there became really this adventure that we went on, which was to create platforms in which

[00:05:43] [SPEAKER_01]: customers could go online, could have virtual appointments and conversations, could message

[00:05:49] [SPEAKER_01]: with us, could even text with us. And we could send them not only product catalogs, but allow

[00:05:55] [SPEAKER_01]: them to pay online. So my role really became this opportunity to understand what was happening in

[00:06:03] [SPEAKER_01]: the world, but also think about the conveniences that customers really appreciated and loved.

[00:06:11] [SPEAKER_01]: And so during that time, things like telemedicine, buying groceries online and having them delivered,

[00:06:18] [SPEAKER_01]: but talking to a virtual consultant about designing a ring and being able to use AI to

[00:06:25] [SPEAKER_01]: design that ring and see what it looks like and send it back to the customer all through text

[00:06:30] [SPEAKER_01]: messages. That became the world that I got to lead along with a really great team.

[00:06:37] [SPEAKER_01]: I think the other question that you asked is, how do we use data to support these relationships? Well,

[00:06:46] [SPEAKER_01]: we are very focused on what I would consider a customer-centric forensic view, which

[00:06:54] [SPEAKER_01]: understands the customer journey, where they're going, what they want to do, but also our customers

[00:07:00] [SPEAKER_01]: as individuals. So we launched and invested in a customer data platform that allowed us to

[00:07:09] [SPEAKER_01]: not only know our customers, but also look at groups of like customers. And then that became

[00:07:15] [SPEAKER_01]: a real strong part of all the features that we built, the agile process that we took in order

[00:07:21] [SPEAKER_01]: to create this innovation, and really becomes more the focus today of everything we do. I would say

[00:07:29] [SPEAKER_01]: the center of what we do. So we've gone from creating features for masses to getting down to

[00:07:37] [SPEAKER_01]: really thinking about features and personal recommendations, one-to-one. And that's really

[00:07:45] [SPEAKER_01]: the most exciting part of the work that I get to lead. Wow, it has been quite a journey. I know

[00:07:51] [SPEAKER_00]: we mentioned the pandemic there for a few moments, and it was such a crazy time. I remember there was

[00:07:57] [SPEAKER_00]: a clothing store here in the US, over here in the UK called Primark. And it went from $800 million

[00:08:04] [SPEAKER_00]: a month to zero because it had no online presence. And at the same time, I think it was Zoom that was

[00:08:10] [SPEAKER_00]: worth more than all the world's airlines combined. We often forget, well, you probably don't forget

[00:08:16] [SPEAKER_00]: for obvious reason, but it was a very difficult time, wasn't it? It really was. It was difficult

[00:08:23] [SPEAKER_01]: in so many ways. And yet, I think we all look back and realize there was a lot of positives that came

[00:08:30] [SPEAKER_01]: out of it. Connections with your family, relationships. But how you communicate and

[00:08:40] [SPEAKER_01]: how you connect and the conveniences around that absolutely changed. And has now become really,

[00:08:47] [SPEAKER_01]: I would say, part of the heart of how we interact with our customers. That just never went away after

[00:08:54] [SPEAKER_00]: the pandemic. 100%. And fast forward to 2024, and Cigna Jewelers is known for your advanced

[00:09:02] [SPEAKER_00]: Connect Commerce strategy. So can you tell me a bit more about what connected commerce means for

[00:09:07] [SPEAKER_00]: Cigna? And also, what it is that makes you different from other jewelry retailers that

[00:09:12] [SPEAKER_01]: trade online sometimes as well? Yeah. One of the things that I consider a competitive

[00:09:19] [SPEAKER_01]: differentiator is our data and our journey digital analytics. And what that showed us,

[00:09:28] [SPEAKER_01]: and in fact, why we coined the phrase connected commerce is our customers are not linear.

[00:09:37] [SPEAKER_01]: It's not like they are going from only in one channel and staying in one channel or making

[00:09:45] [SPEAKER_01]: decisions that are direct. The reality is it's a fluid connection of experiences, journeys,

[00:09:52] [SPEAKER_01]: and channels. And it's how customers are operating. They're not making decisions by

[00:09:57] [SPEAKER_01]: going into one channel, although there were a few that go in online and self-serve and they're out.

[00:10:03] [SPEAKER_01]: But the reality customers are going online, they're doing research, they sometimes go into

[00:10:09] [SPEAKER_01]: the store. And what we need to understand is this combination of these experiences and how they all

[00:10:16] [SPEAKER_01]: lead them to their purchasing decision and frankly, the engagement and relationship that we want to

[00:10:23] [SPEAKER_01]: have with them. So that has since become our thought is let's focus on connected commerce

[00:10:31] [SPEAKER_01]: capabilities. While we appreciate and love customers who operate online, and we certainly

[00:10:38] [SPEAKER_01]: have plenty of those that do, we by and large see more of a fluid movement between those channels.

[00:10:48] [SPEAKER_01]: And so that's, knowing that and understanding that is paying off for us.

[00:10:54] [SPEAKER_00]: And just to bring to life what we're talking about here, is there anything you can share

[00:10:58] [SPEAKER_00]: around how you've leveraged both data and technology to create this seamless shopping

[00:11:03] [SPEAKER_00]: experience across so many big brands from, as you mentioned a few moments ago, Kay and Zales,

[00:11:09] [SPEAKER_01]: et cetera. Anything you can share around that? Sure. So some of the capabilities and some of

[00:11:15] [SPEAKER_01]: the things that we've understood is that roughly 78% of our in-store purchases are actually going

[00:11:23] [SPEAKER_01]: online first. And so as we can understand both groups or audiences that are going online,

[00:11:34] [SPEAKER_01]: what they're searching, how they're searching, and then ultimately using that information to help

[00:11:41] [SPEAKER_01]: our consultants when these customers come into the store, so that they're not starting from

[00:11:48] [SPEAKER_01]: scratch, but rather they've got information sometimes even down to the individual as to

[00:11:55] [SPEAKER_01]: what they were looking at online and how they can start that conversation.

[00:12:01] [SPEAKER_01]: We also see things like features that we're using online. Conversion is much higher, in fact,

[00:12:12] [SPEAKER_01]: six times that of a customer who goes online and looks. We see features that we've put in

[00:12:21] [SPEAKER_01]: place over the last few years, like virtual try-on, for instance, is a great example.

[00:12:27] [SPEAKER_01]: Somebody uses virtual try-on, they're six times more likely to convert. We're also seeing things

[00:12:34] [SPEAKER_01]: similar to what I mentioned about pandemic activity, but we have quite a few of our

[00:12:41] [SPEAKER_01]: e-commerce orders that are actually picked up in-store. And so a couple of things there. One is

[00:12:49] [SPEAKER_01]: high percentage coming into the store after shopping online and purchasing online, which then

[00:12:55] [SPEAKER_01]: drives a new behavior, including our ability to talk to them about other things, other pieces,

[00:13:01] [SPEAKER_01]: even our loyalty program, things like that. The reality is we're continuing to innovate and add

[00:13:10] [SPEAKER_01]: new features that not only drive experience online, but actually helps our consultants in the store

[00:13:18] [SPEAKER_00]: as well. And I'm glad you mentioned this because when I was doing a little research on Signet

[00:13:23] [SPEAKER_00]: before our conversation today, a few standout trends came up there. Virtual customizations,

[00:13:28] [SPEAKER_00]: virtual try-ons are all becoming increasingly popular. So can you tell me a little bit more

[00:13:34] [SPEAKER_00]: about how that technology works to make all that possible and ultimately by doing that,

[00:13:38] [SPEAKER_00]: the impact you're having on everything from customer engagement to sales?

[00:13:43] [SPEAKER_01]: Yes, it's really quite fun to be honest. And as you can imagine, some of our pieces

[00:13:51] [SPEAKER_01]: can be quite an investment, quite a purchase. So people want to trust and understand that what

[00:13:59] [SPEAKER_01]: they're getting is what they're seeing or that it will look good on them. So we certainly started

[00:14:06] [SPEAKER_01]: testing virtual try-on a couple of years ago. That has innovated and iterated into quite an

[00:14:15] [SPEAKER_01]: experience. You can virtually design a ring and try it on. You can actually try on multiple rings.

[00:14:26] [SPEAKER_01]: So in other words, you can stack rings. You can look at chains and earrings on yourself.

[00:14:33] [SPEAKER_01]: But we also added through AI the ability to try it on a model. So if you don't want to necessarily

[00:14:40] [SPEAKER_01]: try it on yourself, you can see what it looks like on a model and you can actually change the

[00:14:45] [SPEAKER_01]: skin type of that model. So if you want to choose somebody that you think is more in your

[00:14:51] [SPEAKER_01]: skin color and your look, you can use that model versus yourself and try on any number of products.

[00:15:01] [SPEAKER_01]: And this has been not only tremendous for us, but it's fun. It's something that the customers enjoy using.

[00:15:08] [SPEAKER_00]: Wow, that's incredibly cool. And also as an extension of that, things like social selling

[00:15:13] [SPEAKER_00]: platforms and virtual storefronts are innovative approaches in retail that really seem to be

[00:15:19] [SPEAKER_00]: catching on. So how have you integrated these technologies and are there any particular

[00:15:23] [SPEAKER_00]: benefits that you've observed from their implementation? So you're hitting on something

[00:15:29] [SPEAKER_01]: that I'm really probably most excited about right now, which is our digital storefronts.

[00:15:36] [SPEAKER_01]: We launched about a year ago with our virtual consultants. So we started testing with them

[00:15:43] [SPEAKER_01]: this idea of creating a digital storefront. What we were finding is we had the ability for a customer

[00:15:50] [SPEAKER_01]: to go online and speak to one of our virtual consultants about any number of our products

[00:15:56] [SPEAKER_01]: online. But what we were finding is these consultants were having these great conversations

[00:16:01] [SPEAKER_01]: with customers and customers were reaching back out asking if they could talk to Kate or

[00:16:11] [SPEAKER_01]: John or whoever they had met with before to ask questions about another project or product.

[00:16:17] [SPEAKER_01]: And so we created this ability for these consultants to have their own digital storefront

[00:16:23] [SPEAKER_01]: where they could send out ideas to customers. Imagine it almost like your own social page,

[00:16:31] [SPEAKER_01]: but for jewelry. The consultant could either set something up for say you, Neil, where maybe

[00:16:39] [SPEAKER_01]: they send you a collection of watches because you had expressed interest in that. Or they could just

[00:16:45] [SPEAKER_01]: send you some more basic advertising around sales that they have on tennis bracelets.

[00:16:55] [SPEAKER_01]: Whatever they want to do, they can do that. And not only can they send these things out,

[00:17:02] [SPEAKER_01]: but it then provides a link back to their storefront. Customer can actually purchase

[00:17:07] [SPEAKER_01]: right off of that page or that storefront and the consultant gets notification right away.

[00:17:16] [SPEAKER_01]: So we started there with the virtual consultants. It was very successful. We have since now launched

[00:17:24] [SPEAKER_01]: it to all of our stores and all of our jewelry consultants. So now over 10,000 jewelry consultants

[00:17:32] [SPEAKER_01]: are set up with their own individual storefronts and we've seen tremendous momentum in adoption.

[00:17:41] [SPEAKER_01]: What's pretty cool about this is not only is it performing, so we were hoping to see

[00:17:52] [SPEAKER_01]: a small percentage of sales from this for this year because we were really kind of testing it.

[00:17:59] [SPEAKER_01]: We're going to end up seeing almost five times what we had anticipated. It's just absolutely

[00:18:06] [SPEAKER_01]: growing. I think customers like the social aspect. They like the personalized recommendations.

[00:18:15] [SPEAKER_01]: But one thing that we're also seeing that I think is even more interesting and positive

[00:18:20] [SPEAKER_01]: is we're actually seeing a newer customer come in from digital storefronts. It's attracting

[00:18:27] [SPEAKER_01]: a younger customer. They like the digital innovation. We're seeing sort of the Gen Z,

[00:18:33] [SPEAKER_01]: millennial uptick through these digital storefronts. I think the reality is

[00:18:42] [SPEAKER_01]: they like the personalized e-commerce platform. They like this way of talking to an expert

[00:18:50] [SPEAKER_01]: and they like the ability to interact through these storefronts. But these storefronts,

[00:18:58] [SPEAKER_01]: keep in mind, are being sent out generally through text or WhatsApp or email and that's really how

[00:19:07] [SPEAKER_01]: our consumers like to communicate today. So it hits on a lot of things. I think we are just

[00:19:13] [SPEAKER_01]: scratching the surface on what this can be to our industry. And something else that stood out for me

[00:19:19] [SPEAKER_00]: when researching it was how connected commerce is actually driving significant growth for you

[00:19:24] [SPEAKER_00]: at Cygnet. So can you expand on some of the specific growth metrics or success stories that

[00:19:31] [SPEAKER_00]: maybe just highlight the effectiveness of your connected commerce strategy for anybody listening

[00:19:36] [SPEAKER_00]: and we're setting off those light bulb moments at the moment, maybe they want to follow in your

[00:19:40] [SPEAKER_01]: footsteps. Can you share a little around that? Sure. I mentioned just the way virtual consultation

[00:19:49] [SPEAKER_01]: was born out of the pandemic. But what we looked at is, so during the pandemic,

[00:19:57] [SPEAKER_01]: we kind of started scrappy. I mean, we started with phone calls and FaceTime. We then built this

[00:20:04] [SPEAKER_01]: platform in which customers could have virtual appointments with us. That started evolving over

[00:20:11] [SPEAKER_01]: time to really wanting to do more via texting, SMS. And in fact, SMS and then WhatsApp came into

[00:20:22] [SPEAKER_01]: play as well. I can tell you a majority of our customers now want to interact with us via SMS,

[00:20:31] [SPEAKER_01]: but we have been able to really evolve what that looks like. So we can send out product catalogs,

[00:20:40] [SPEAKER_01]: we can take payments, we can do things like bridal configuration. So in other words,

[00:20:50] [SPEAKER_01]: we can have a set of choices where we walk through a customer and they can choose and design

[00:20:57] [SPEAKER_01]: their bridal ring. And all of this done through either these texting platforms

[00:21:06] [SPEAKER_01]: and or the digital storefronts that I talked about. And then in some cases, they'll design a

[00:21:14] [SPEAKER_01]: ring through a virtual consultant, but then go into the store to finish the purchase. Again,

[00:21:21] [SPEAKER_01]: it's all that connected commerce strategy. But today, I would say 70% of our contacts

[00:21:28] [SPEAKER_01]: in digital are actually done and handled through messaging. And we've introduced a bot to answer

[00:21:38] [SPEAKER_01]: and address more what I would say seamless or basic questions so that we can leave our human

[00:21:46] [SPEAKER_01]: consultants there to do more of the design work and custom around jewelry. But today,

[00:21:54] [SPEAKER_01]: we not only sell jewelry, but we answer a lot of questions from our bots. We also use things like

[00:22:04] [SPEAKER_01]: links and QR codes. And again, all of these things allow for really interesting and fun

[00:22:11] [SPEAKER_01]: communication and really the start of great relationships with new customers.

[00:22:18] [SPEAKER_00]: Wow, it seems you've got all bases covered when it comes to tech there. But looking ahead,

[00:22:23] [SPEAKER_00]: because this space is moving so fast. Are there any future advancements in tech and data

[00:22:28] [SPEAKER_00]: utilization that you're keeping an eye on that maybe you envision for the future? Or how do you

[00:22:34] [SPEAKER_00]: plan to continue setting this standard of the jewelry retail industry? Because it's not just a

[00:22:39] [SPEAKER_01]: destination, is it? It's constantly moving. There's no question that AI is playing a huge

[00:22:46] [SPEAKER_01]: role in what the future of not only our industry, but other customer facing industries will look

[00:22:55] [SPEAKER_01]: like. And making that journey and that experience even better. I think the things that are really

[00:23:04] [SPEAKER_01]: interesting to me and exciting that we're diving into is we have done a lot of work in parallel to

[00:23:12] [SPEAKER_01]: the things that I talked about today to take the friction out of our website and have more

[00:23:19] [SPEAKER_01]: flexibility in our websites. And so we have been on a 18 month journey where we have built a

[00:23:27] [SPEAKER_01]: progressive web website that is modular. The modular aspect of our sites allows us to be able

[00:23:37] [SPEAKER_01]: to change things and personalize the website depending on who's coming to the website.

[00:23:44] [SPEAKER_01]: So we have been able to use AI to not only personalize recommendations to our customers,

[00:23:53] [SPEAKER_01]: depending on where they're coming from and how we marketed them and anything we may know about them.

[00:23:59] [SPEAKER_01]: But we're also able to personalize product assortment based on any number of factors

[00:24:07] [SPEAKER_01]: using AI and insights like could be location. It could be certain groups of customers that are

[00:24:15] [SPEAKER_01]: interested in certain products in certain areas. It's really this idea around perfect product

[00:24:23] [SPEAKER_01]: assortment and personalization and just really being able to have something that is

[00:24:33] [SPEAKER_01]: unparalleled and different than all customers seeing the same thing. The reality is every

[00:24:42] [SPEAKER_01]: customer is different. Everybody has different interests and needs. And the more we can use

[00:24:48] [SPEAKER_01]: AI to personalize that experience, the better we'll all be.

[00:24:53] [SPEAKER_00]: Well, absolutely love digging deeper on some of the technical aspects that make Signet so

[00:24:58] [SPEAKER_00]: successful. But before I let you go, I'm going to have a little fun with you now because I'm

[00:25:02] [SPEAKER_00]: sure you picked up a lot of stories over throughout your career. So is there a funny or interesting

[00:25:09] [SPEAKER_00]: story that has happened in your career? There probably be some you can share and some you can't,

[00:25:14] [SPEAKER_00]: but is there one you can share to leave everyone listening today?

[00:25:17] [SPEAKER_01]: I can share this because it's actually well known. I'm not sure I'd say it's funny. At least my

[00:25:26] [SPEAKER_01]: husband would probably disagree. But when I came out of college, I went to work for a company.

[00:25:34] [SPEAKER_01]: It was a bank in BNA. They were actually a credit card bank that was purchased later on by Bank of

[00:25:44] [SPEAKER_01]: America. They were actually ahead in what I consider virtual experiences and probably

[00:25:51] [SPEAKER_01]: technology more than they realized at the time. But I was young. A lot of people around me were

[00:25:57] [SPEAKER_01]: young. And so not in the same department, but I met a young gentleman who pursued me quite a bit,

[00:26:08] [SPEAKER_01]: always talking about the company, happy hours and things like that.

[00:26:14] [SPEAKER_01]: And we just celebrated our 25th wedding anniversary.

[00:26:18] [SPEAKER_00]: So that is a beautiful story. What a great moment to end up. I love it.

[00:26:23] [SPEAKER_01]: Yes, exactly. So it all, you know, happy hour turned into three kids and quite a life together.

[00:26:31] [SPEAKER_00]: Wow. What a great, so many life lessons in that story there as well. So absolutely.

[00:26:36] [SPEAKER_00]: And for anyone listening, just want to find out more information about your team or look out and

[00:26:43] [SPEAKER_00]: get more information online, sample some of the features we talked about today.

[00:26:46] [SPEAKER_01]: Where would you like to point everyone listening? Yes. No, thank you for asking. I would say,

[00:26:52] [SPEAKER_01]: don't necessarily go to Cygnet, right? Go to our banner website. So we jared.com or k.com or

[00:27:00] [SPEAKER_01]: zales.com and certainly, you know, look at our features, play with them,

[00:27:06] [SPEAKER_01]: have fun and maybe, you know, design yourself something.

[00:27:11] [SPEAKER_00]: Wow. Sounds like a challenge. Absolutely love that.

[00:27:13] [SPEAKER_00]: I love chatting with you today about how you've got this connected commerce presence that no other

[00:27:19] [SPEAKER_00]: jewelry competitors, as far as I'm aware of, can match at the moment. And you're also considered

[00:27:24] [SPEAKER_00]: one of the most data-driven jeweler retailers in the world. But it's not just about you and

[00:27:29] [SPEAKER_00]: the growth that you've created. It's also about creating this seamless shopping experience that

[00:27:33] [SPEAKER_00]: enables consumers to interact wherever and however they want. And as a result, it's driving growth,

[00:27:40] [SPEAKER_00]: win, win, win for everybody. So thank you for sharing that story with me today.

[00:27:44] [SPEAKER_01]: Neil, thank you so much for having me. I really appreciate it.

[00:27:47] [SPEAKER_00]: Wow. Consider my mind blown. And a big thank you to Rebecca for sharing how Cygnet's commitment

[00:27:53] [SPEAKER_00]: to connected commerce is not only transforming the jewelry retail landscape, but also setting

[00:27:59] [SPEAKER_00]: new benchmarks for what this seamless and data-driven shopping experience should be.

[00:28:05] [SPEAKER_00]: And everything from virtual try-ons to social selling platforms, I think Rebecca's insights

[00:28:11] [SPEAKER_00]: have given me at least, and hopefully everyone listening, a glimpse into a future where technology

[00:28:16] [SPEAKER_00]: and tradition can blend beautifully. But I'd love to hear your thoughts on everything we

[00:28:22] [SPEAKER_00]: talked about today and how you see the future evolving in retail innovation.

[00:28:28] [SPEAKER_00]: Please email me techblogwriteroutlook.com. Connect with me on LinkedIn, Twitter, Instagram,

[00:28:33] [SPEAKER_00]: but send me a quick message. Let me know your thoughts on anything we talked about today.

[00:28:38] [SPEAKER_00]: And if you do try one of those stores that Rebecca mentioned there, such as Kay and Zales,

[00:28:44] [SPEAKER_00]: try one of those virtual try-ons. Let me know what you think of it. How seamless is it?

[00:28:48] [SPEAKER_00]: Love to hear your feedback on that. But that's it for today. Tomorrow,

[00:28:52] [SPEAKER_00]: we will demystify a completely different industry and the impacts of technology on it. But more

[00:28:57] [SPEAKER_00]: than anything, thank you for listening today. And until next time, don't be a stranger.