3120: Real-Time Response: The Tech Revolutionizing Policing

[00:00:04] What role does technology play in enhancing public safety and police efficiency?

[00:00:11] Well, today I'm going to be joined by Matt. He's the co-founder and president of a company called Mark43.

[00:00:19] Need to do a quick nerd check out there. Any geeks listening? How did this company get their name?

[00:00:25] Well, we will find out in just a few moments.

[00:00:28] And myself and Matt will also unpack the compelling findings from their latest UK survey.

[00:00:34] Which indicates a strong public desire for more police visibility on the streets here in the UK.

[00:00:42] And Matt is also going to explore how advanced technological solutions can transform police work.

[00:00:49] Ultimately making it more efficient and more responsive.

[00:00:52] Whether that be backup emergency dispatch systems or real-time sharing across different agencies.

[00:00:58] I want to learn more about modern tech in this space and how it's not just about change.

[00:01:04] But how they can dramatically improve how police forces operate and interact with the communities that they serve.

[00:01:12] That role of technology and it bringing people together.

[00:01:15] That is the heart and soul of this podcast.

[00:01:18] So, how can these technologies help police officers be more present when they are most needed?

[00:01:24] And I also want to highlight how policing is not just about law enforcement.

[00:01:30] There's so much more going on that we don't talk about bringing the community together.

[00:01:35] But enough scene setting from me.

[00:01:37] Let's get Matt on the podcast right now.

[00:01:40] So, a massive warm welcome to the show.

[00:01:43] Can you tell everyone listening a little about who you are and what you do?

[00:01:47] Sure. So, my name is Matt Paliga.

[00:01:50] I'm the co-founder and president of Mark 43.

[00:01:53] And crucially, the executive sponsor for everything that we do in the UK.

[00:01:57] So, Mark 43 is a company that makes software for police.

[00:02:02] We make records management software.

[00:02:04] We make dispatch software or command and control software.

[00:02:07] I can talk a little bit more about what those both are.

[00:02:09] At large, we, a couple years ago, identified that the police market was way underserved with technology.

[00:02:16] It's not the stuff that you see on TV shows.

[00:02:19] And me and my two co-founders took that moment to say,

[00:02:22] we're going to go and we're going to do whatever we can to deliver technology to police that so sorely need it.

[00:02:29] So, we've been around for about 12 or 13 years.

[00:02:32] And 300 forces later, we have a great presence in the U.S.

[00:02:36] and we're really excited about the business that we're beginning to build in the UK.

[00:02:41] Well, it's awesome to have you join me on the podcast today.

[00:02:43] And a question I've got to ask on behalf of everyone, the name of the company is,

[00:02:47] what's the story behind that?

[00:02:49] Is it an Iron Man reference, right?

[00:02:51] It isn't.

[00:02:52] I'll tell you what it isn't.

[00:02:53] It's not a Bible verse.

[00:02:54] It is.

[00:02:55] That's what we get a lot.

[00:02:56] No, it is an Iron Man reference.

[00:02:58] So, if you think back to the Robert Downey Jr. movies,

[00:03:01] his first kind of red super suit that really worked was Mark 42.

[00:03:06] So, Mark 43 is kind of this allusioner to the next version of something,

[00:03:12] turning heroes into superheroes, great technology to turn great people into doing even greater things.

[00:03:17] So, yes.

[00:03:17] I mean, we can call it what it is.

[00:03:18] It's a pretty nerdy reference is what it is.

[00:03:21] But that's probably who you want building your software.

[00:03:23] Well, you're in the right place for nerdy.

[00:03:26] So, welcome to the show.

[00:03:27] And your recent survey that I was looking at before you came on the podcast,

[00:03:32] it highlights, I mean, although you're in the U.S.,

[00:03:34] that 86% of U.K. residents want a greater police presence.

[00:03:39] And how do you think modern technology can help police forces over here in the U.K.

[00:03:44] meet this public demand without necessarily increasing physical policemen on the streets, etc.?

[00:03:51] Yeah.

[00:03:52] So, when I see 86% of U.K. residents wanting greater police presence,

[00:03:57] to me, that just really says a lot about U.K. policing and that you guys are definitely doing something right.

[00:04:02] To me, that sounds like almost the entire population,

[00:04:05] or at least the set of survey respondents saying,

[00:04:07] we know what police do.

[00:04:08] We value them.

[00:04:09] We want them in our community.

[00:04:10] We value security and safety.

[00:04:12] And that typically comes with just more officers and being present.

[00:04:17] So, however, we think all the time that there's kind of this iceberg concept

[00:04:21] where you see some officers in the streets,

[00:04:23] you see them being proactive,

[00:04:24] and you see them kind of comporting that sense of security and safety in the community.

[00:04:29] That's the tip of the iceberg.

[00:04:30] The rest of those police officers are spending a lot of time doing things

[00:04:34] that you would never anticipate.

[00:04:35] Administrivia, writing reports.

[00:04:36] They're in HQ, they're at a computer,

[00:04:38] and they're fighting some old piece of software.

[00:04:40] And we've really taken it upon ourselves to say,

[00:04:43] as one of the many facets of our mission,

[00:04:45] let's make one of them to get those officers back in the field

[00:04:48] so they can keep promoting that sense of security and safety

[00:04:50] and keep playing into that 86% of respondents

[00:04:53] that want more police contact interaction

[00:04:56] and that feeling of comfort that police provide.

[00:04:59] So technology has the potential to do that,

[00:05:01] and we feel like we're really on the path to helping them get that done.

[00:05:04] And I think real-time data sharing,

[00:05:07] along with neighboring police forces and partner agencies,

[00:05:10] is obviously critical for improving crime prevention,

[00:05:14] but how can advanced software systems like Mark 43 facilitate this kind of collaboration

[00:05:21] to enhance public safety without getting creepy?

[00:05:24] I would imagine it's quite a fine balance.

[00:05:27] It's a great point, and a balance is certainly the operative word.

[00:05:31] So for the listeners out there,

[00:05:34] and I'm sure we have listeners from all over the place,

[00:05:37] but I'll just give a quick snapshot of how we see U.S. policing versus U.K. policing

[00:05:41] that I don't think will kind of explain our approach here.

[00:05:44] So actually, Neil, I'll ask you,

[00:05:46] do you have any sense of how many police departments there are,

[00:05:50] either in the U.K. or in the U.S., just roughly?

[00:05:54] No idea whatsoever.

[00:05:55] I know there needs to be potentially more of them.

[00:05:59] They seem to be far-stretched here in the U.K.

[00:06:02] I'm not sure if it's like that in the U.S. too.

[00:06:05] I think recruiting or retention is an endemic problem that is happening everywhere,

[00:06:09] but your instinct is correct.

[00:06:11] So in the U.S., we have 18,000 police departments,

[00:06:15] which is really high compared to the rest of the world.

[00:06:18] There's plenty of countries that have a national police force.

[00:06:20] There's plenty of countries that are far more consolidated,

[00:06:22] and the U.K. is one of them.

[00:06:24] So depending on how you count,

[00:06:25] the U.K. has somewhere around 40 or 50 police departments,

[00:06:29] which is just a striking difference,

[00:06:32] an absolutely striking difference.

[00:06:34] And what's notable there is that because you guys have such fewer police departments,

[00:06:38] they're much bigger on average.

[00:06:40] And I got to give the U.K. credit.

[00:06:42] You guys do a really good job,

[00:06:43] even without all the technological solutions that I think are available out there,

[00:06:47] of really doing work to get agencies working closely together.

[00:06:53] So I think about Kent Essex.

[00:06:54] I think about Surrey and Sussex.

[00:06:56] I think about Beds Hearts and Cams.

[00:06:58] All these little sets that I'm mentioning,

[00:07:00] they do a good job saying,

[00:07:01] we're going to combine some sort of either back office work or do some data sharing.

[00:07:05] And there, I think, are really setting a clever and innovative path

[00:07:09] for a lot of other forces that are looking at them.

[00:07:11] But the reason that I bring all this up is that

[00:07:13] despite them trying to do this and despite them doing a good job,

[00:07:17] we know that real-time data sharing can be a game changer

[00:07:20] when police forces are trying to fight the same thing.

[00:07:24] They're all trying to take down crime

[00:07:25] and promote safety and security in the community.

[00:07:27] But it just doesn't happen.

[00:07:29] I mean, we hear silos and stovepipes all the time.

[00:07:32] I got my data.

[00:07:33] It's stuck in my force.

[00:07:34] It's really hard to get to the neighboring force.

[00:07:36] It's really hard to get to the task force that's fighting this terrorism problem

[00:07:40] or this violence against women and girls problem.

[00:07:43] So we've really done everything in Mark 43

[00:07:46] where everybody's using the same database.

[00:07:49] Everybody's using the same backend code base.

[00:07:51] Everybody's using the exact same application

[00:07:53] that operates and communicates in the same way

[00:07:54] so that when those forces are ready to share information,

[00:07:58] it's not a big technological lift.

[00:08:01] It's clicking a couple buttons and saying,

[00:08:03] I'm ready to share information more intimately

[00:08:06] between Surrey and Sussex or Kent and Essex

[00:08:08] or whoever you want to pick.

[00:08:09] Or they met with everybody, right?

[00:08:11] And we're primed and we're ready to do that.

[00:08:14] And every force is on its own path,

[00:08:17] but for forces that are excited about doing that

[00:08:19] and doing it in a more serious way,

[00:08:20] I think we're really the clear low-risk option to doing it.

[00:08:23] And ultimately, it's just a win-win for everybody all around, right?

[00:08:26] It's sharing information across forces

[00:08:28] that the community serve and protect and care and support.

[00:08:31] It's really where we see policing going.

[00:08:34] And from what I've been reading

[00:08:36] and, of course, listening to you today,

[00:08:38] it seems that many traditional systems in policing

[00:08:41] just don't update in real time.

[00:08:43] So can you tell me a little bit more

[00:08:45] about the difference that technology is making here

[00:08:47] and how modernised systems like those from Mark 43

[00:08:51] can actually assist officers in responding faster

[00:08:54] and more effectively to incidents in the field?

[00:08:58] Because probably one of the biggest complaints

[00:09:00] is that faster response time

[00:09:01] and that joined-up approach

[00:09:03] seems to make so much more sense.

[00:09:05] Makes total sense.

[00:09:06] So, Neil, I'll ask you a question.

[00:09:08] Do you have Spotify or Netflix

[00:09:10] or Facebook or Instagram

[00:09:12] or any modern applications like that?

[00:09:15] Dare I say all of the above.

[00:09:17] There you go.

[00:09:18] Okay.

[00:09:18] So let's take,

[00:09:20] just because Taylor Swift was in town twice

[00:09:23] a couple months ago,

[00:09:24] does Spotify take down the application

[00:09:27] to upload a new Taylor Swift album?

[00:09:30] Do they say,

[00:09:30] hey, Neil, we're going to be down for half of Tuesday

[00:09:33] so we can upload Midnight's

[00:09:35] or we can upload the Tortured Poets Department?

[00:09:37] No, that stuff just appears magically,

[00:09:39] magically for Swifties all around the world.

[00:09:41] There you go.

[00:09:43] And I guess playing on this parallel a little bit,

[00:09:47] we want to keep delivering

[00:09:49] for our Swifties out in the world, right?

[00:09:51] So yeah, it would be like,

[00:09:52] it would be absolutely unbelievable

[00:09:54] to think that,

[00:09:55] oh my gosh, Netflix or Spotify

[00:09:56] to update the application

[00:09:57] or put more information in

[00:09:58] or change some features

[00:09:59] and they're going to take it down

[00:10:01] for four or six or 12 hours.

[00:10:03] That's unbelievable, right?

[00:10:04] Yeah.

[00:10:05] We would never accept that.

[00:10:06] Yet in policing,

[00:10:07] where arguably,

[00:10:08] I need my mission critical software

[00:10:09] more than I need access

[00:10:11] to Spotify or Netflix,

[00:10:13] all too often are suppliers

[00:10:15] that provide this technology

[00:10:17] taking the applications down

[00:10:20] to make updates, right?

[00:10:21] And then the police force

[00:10:23] fails over to paper

[00:10:25] and then they have to upload

[00:10:26] all this information

[00:10:26] that they collected historically.

[00:10:28] It's just,

[00:10:29] it's unbelievable to us

[00:10:30] and for us,

[00:10:31] this is like one of the most important things

[00:10:33] with Mark 43.

[00:10:34] So typically,

[00:10:34] most of these systems are on premise,

[00:10:36] meaning they have a server

[00:10:37] in their basement

[00:10:37] and they're just accessing it

[00:10:39] through some sort of fiber line

[00:10:40] or something like that

[00:10:41] and it just operates

[00:10:42] in the way that software operated

[00:10:44] in the 80s and 90s.

[00:10:45] So for Mark 43,

[00:10:46] updating things in real time

[00:10:47] is just absolutely crucial,

[00:10:49] making sure that that application

[00:10:50] is always available is key

[00:10:52] where they should never ever

[00:10:53] have to have the application go down

[00:10:55] so they can get some more functionality

[00:10:56] and take a big step back like that.

[00:10:58] That's the one first,

[00:11:00] like most important thing.

[00:11:01] And then real time updates

[00:11:02] also applies to what the officer

[00:11:04] is getting in the field.

[00:11:05] I need,

[00:11:06] I don't need the information

[00:11:07] from two days ago.

[00:11:08] I need the information

[00:11:09] for what's happening right now.

[00:11:10] And if we can push information

[00:11:11] out to kind of that deepest cell,

[00:11:14] that endpoint in the field

[00:11:15] most far away from HQ,

[00:11:17] which is the police officer

[00:11:18] on their mobile device,

[00:11:20] then they're going to be

[00:11:20] equipped with information,

[00:11:21] they're going to be equipped

[00:11:22] with context,

[00:11:22] and they're going to be

[00:11:23] equipped with things

[00:11:23] that maybe don't only provide

[00:11:25] life-saving measures for them,

[00:11:27] but life-saving measures

[00:11:28] for community members as well,

[00:11:30] which is why they signed up

[00:11:31] for the job in the first place.

[00:11:33] And you raise such an important point now

[00:11:35] because I would suspect

[00:11:36] that everybody listening,

[00:11:38] wherever they are in the world,

[00:11:39] they automatically think

[00:11:40] they've got a rough understanding

[00:11:41] of how their police force works,

[00:11:43] but they might know

[00:11:44] a little about the technology,

[00:11:46] but don't think about things

[00:11:47] like IT change control,

[00:11:49] software updates, upgrades,

[00:11:52] backup, and downtime.

[00:11:54] And this is a very real challenge, right?

[00:11:57] Absolutely.

[00:11:58] I mean, it's, I think, again,

[00:12:01] Hollywood has made policing look,

[00:12:03] I think, exciting,

[00:12:05] where it may not always be that exciting,

[00:12:07] and then it's also totally

[00:12:08] mischaracterized what the job is.

[00:12:10] Police officers have signed up

[00:12:11] to do a sworn, I think,

[00:12:14] really virtuous duty

[00:12:16] of going out there every day

[00:12:18] and delivering something important

[00:12:19] to the community

[00:12:20] that carries just really inherent risk.

[00:12:22] And the flip side is that

[00:12:24] they're also an enterprise.

[00:12:25] They're also kind of like a corporation

[00:12:28] where they have HR,

[00:12:29] they have finance,

[00:12:30] and they have,

[00:12:31] it's not only about the police officer

[00:12:33] being in the field,

[00:12:33] but with that stuff comes

[00:12:35] administrivia and writing reports

[00:12:36] and collecting all this information.

[00:12:38] So again, for us,

[00:12:39] records management,

[00:12:39] it's a necessary part of the job.

[00:12:41] It's writing reports,

[00:12:42] it's crime reports,

[00:12:43] it's offense reports,

[00:12:43] it's arrest,

[00:12:44] it's case investigation,

[00:12:46] custody, all that stuff.

[00:12:47] But it shouldn't be the lion's share

[00:12:49] of what you're dealing with

[00:12:49] every single day.

[00:12:50] So we're doing every iota

[00:12:52] of everything that we can

[00:12:53] to make sure we're getting

[00:12:54] those officers back in the field

[00:12:55] and making great use

[00:12:57] of all the data

[00:12:58] that they're collecting

[00:12:59] while they're doing it.

[00:13:00] Yeah, the movies and TV shows

[00:13:02] have got so much to answer for.

[00:13:03] There's a line from an old CSI episode

[00:13:06] that I've got ingrained into my memory.

[00:13:08] It makes no sense.

[00:13:10] The line was,

[00:13:10] I'm going to create

[00:13:11] a GUI interface

[00:13:12] using Visual Basic

[00:13:13] to track the killer's IP address.

[00:13:16] It makes no sense

[00:13:17] when you read this stuff out loud.

[00:13:19] But in the real world,

[00:13:21] of course,

[00:13:21] backup emergency dispatch systems

[00:13:24] are essential,

[00:13:25] especially in cases of outages.

[00:13:28] So how can police forces

[00:13:29] ensure that they have

[00:13:31] resilient technology

[00:13:32] in place at all times

[00:13:33] to maintain

[00:13:34] that continuous operations,

[00:13:36] especially during emergencies?

[00:13:38] And we're seeing more

[00:13:39] and more of that,

[00:13:39] not just talking about

[00:13:40] global conflict and terrorism,

[00:13:42] but climate crisis

[00:13:43] and stuff.

[00:13:44] There's so many

[00:13:45] large-scale emergencies,

[00:13:46] isn't there?

[00:13:47] Mark 43.

[00:13:48] So we are cloud native.

[00:13:50] And that's kind of a,

[00:13:51] sometimes that can be interpreted

[00:13:53] as kind of like a high-level word

[00:13:54] that needs a little more clarification.

[00:13:55] And just in this moment,

[00:13:56] I'll say for us,

[00:13:57] cloud native means two things.

[00:13:58] One,

[00:13:59] you only need

[00:14:00] a technological device,

[00:14:02] a phone,

[00:14:03] a tablet,

[00:14:03] a computer,

[00:14:03] and an internet connection

[00:14:04] to access Mark 43.

[00:14:06] So you have those things

[00:14:09] and then you get

[00:14:10] unmatched resiliency

[00:14:11] and uptime

[00:14:12] compared to anything else

[00:14:13] that you're going to find

[00:14:13] in the market.

[00:14:14] And I'll explain why that is.

[00:14:16] One,

[00:14:16] lots of people will say like,

[00:14:17] oh my gosh,

[00:14:18] like Mark 43,

[00:14:19] you guys rely on the internet.

[00:14:21] What if I don't have,

[00:14:22] what if the internet goes down?

[00:14:23] Right?

[00:14:23] And we'd say,

[00:14:24] well,

[00:14:24] yeah,

[00:14:25] if you don't have internet

[00:14:26] connected to your device,

[00:14:27] you did that for Mark 43.

[00:14:28] It's,

[00:14:28] it's the same experience

[00:14:29] that you would have

[00:14:30] if you had an on-premise solution

[00:14:32] in your basement

[00:14:33] and the power went out

[00:14:34] or the cable was cut

[00:14:36] that's hooking you up

[00:14:37] to that server downstairs.

[00:14:38] But the difference

[00:14:39] is that

[00:14:40] you don't have

[00:14:41] a bunch of other servers,

[00:14:42] spares sitting around

[00:14:43] that you're going to be able

[00:14:44] to just go hop over to.

[00:14:45] With Mark 43,

[00:14:47] if the internet at your force

[00:14:48] at HQ

[00:14:49] cuts out,

[00:14:50] well,

[00:14:51] then you could fail over

[00:14:52] to a mobile hotspot

[00:14:53] or then you could fail over

[00:14:55] to a Verizon hotspot

[00:14:56] or if those don't work,

[00:14:57] then you could go to

[00:14:58] the Costa

[00:14:59] or Starbucks

[00:15:00] or whichever,

[00:15:01] whichever cafe

[00:15:01] you pick

[00:15:02] and so you can use the internet.

[00:15:04] And if they don't have internet,

[00:15:05] then you could go

[00:15:05] to the local library.

[00:15:06] So for us,

[00:15:08] the power of the internet

[00:15:09] just means that

[00:15:11] in your darkest moments,

[00:15:12] your toughest times,

[00:15:14] you have Mark 43

[00:15:15] when you need it

[00:15:15] and we're going to go

[00:15:16] wherever your mission takes you

[00:15:17] whenever it takes you there,

[00:15:19] right?

[00:15:19] And the same thing,

[00:15:20] and this is just clear

[00:15:21] whenever you use the application,

[00:15:23] it feels like something

[00:15:24] that is designed

[00:15:25] in 2024

[00:15:26] and it operates

[00:15:27] like something

[00:15:27] that is designed

[00:15:28] in 2024

[00:15:29] and when there is,

[00:15:31] let's call it

[00:15:32] like a mass demonstration event

[00:15:33] and the police force

[00:15:35] that we're working with

[00:15:35] is really under duress

[00:15:37] and they have a bunch

[00:15:38] of people on overtime

[00:15:39] and they're just hammering

[00:15:39] Mark 43,

[00:15:40] collecting information

[00:15:41] and capturing those reports

[00:15:43] or for the same thing

[00:15:44] for command and control,

[00:15:44] we're scaling up resources

[00:15:46] up and down

[00:15:47] in the background

[00:15:48] without that police force

[00:15:50] even thinking about it.

[00:15:51] It's not their job,

[00:15:52] right?

[00:15:52] They shouldn't be worrying

[00:15:53] about that

[00:15:53] and it's our job

[00:15:54] to say,

[00:15:54] we're going to make sure

[00:15:56] that we're scaling this up

[00:15:57] and down

[00:15:58] and giving you what you need

[00:15:59] so that we keep operating

[00:16:00] so you can continue operating.

[00:16:02] So resiliency in 2024

[00:16:03] is crucial.

[00:16:04] It's important.

[00:16:05] It's something

[00:16:06] that everybody

[00:16:06] should be thinking about

[00:16:07] and the spoiler is

[00:16:09] if it's hosted

[00:16:11] in your basement

[00:16:11] or in somebody else's basement,

[00:16:13] your cloud

[00:16:13] or their lift and shift

[00:16:14] or hybrid cloud

[00:16:16] or all that kind of like jargon

[00:16:18] are definitely on premises.

[00:16:19] It's not going to get the job done.

[00:16:20] So we're here,

[00:16:21] we're ready

[00:16:21] to help those forces

[00:16:22] do what they need to do

[00:16:23] in their moment of need.

[00:16:25] And I suspect

[00:16:25] we will have people

[00:16:26] listening from the world

[00:16:27] of law enforcement

[00:16:28] or even governments

[00:16:30] and they'll,

[00:16:31] first of all,

[00:16:31] they'll be thinking

[00:16:32] putting everything in the cloud

[00:16:33] so much easier

[00:16:34] makes so much more sense

[00:16:35] but maybe they feel

[00:16:36] a little bit uneasy

[00:16:37] about having sensitive information

[00:16:39] in the cloud

[00:16:40] or what happens

[00:16:41] if it gets hacked,

[00:16:42] et cetera.

[00:16:42] What would you say

[00:16:43] to those people listening?

[00:16:45] It's a great question

[00:16:46] and the people

[00:16:47] asking those questions

[00:16:48] are realistic.

[00:16:49] They're observance

[00:16:51] and they are probably

[00:16:52] paying attention

[00:16:52] to what is happening

[00:16:55] in the world

[00:16:55] when it comes to

[00:16:56] cyber intrusions

[00:16:57] and hacks

[00:16:57] and stuff like that.

[00:16:58] If you do

[00:16:59] just a cursory Google search

[00:17:00] or I guess Bing search

[00:17:02] if that's your flavor,

[00:17:03] however you look

[00:17:04] at the internet,

[00:17:05] there are,

[00:17:05] I mean,

[00:17:06] thousands

[00:17:07] and thousands

[00:17:08] of reports

[00:17:09] about government agencies

[00:17:11] information getting hacked,

[00:17:13] right?

[00:17:13] and that is sensitive information

[00:17:14] and we take this

[00:17:15] really seriously.

[00:17:16] We're managing the names

[00:17:17] of witnesses

[00:17:18] and victims

[00:17:19] and minors

[00:17:20] and all this stuff

[00:17:21] but government agencies

[00:17:22] are absolute targets

[00:17:24] for bad actors

[00:17:25] out there

[00:17:26] and I would contend

[00:17:27] that most of those

[00:17:28] hacking incidents

[00:17:29] have come from

[00:17:31] on-premises systems,

[00:17:32] not systems

[00:17:33] that are up in the cloud

[00:17:34] and the reason

[00:17:35] is because

[00:17:36] cloud native applications

[00:17:37] can stay ahead

[00:17:39] of those security holes

[00:17:40] that plague other systems.

[00:17:41] you're able to work

[00:17:43] with hyperscalers

[00:17:45] like Amazon Web Services

[00:17:46] our preferred provider

[00:17:48] to make sure

[00:17:48] that the thousands

[00:17:50] of people

[00:17:51] and billions of dollars

[00:17:52] that they can throw

[00:17:52] against security

[00:17:53] get transferred

[00:17:54] to Mark 43

[00:17:55] which means

[00:17:55] they get transferred

[00:17:56] to, again,

[00:17:57] a customer like

[00:17:58] the Cumbria Constabulary

[00:17:59] who we're working with

[00:18:00] in the UK.

[00:18:01] So what I think

[00:18:02] is really exciting

[00:18:03] is that Mark 43

[00:18:04] is really paying attention

[00:18:06] in a huge

[00:18:06] and highly invested way

[00:18:08] at the application level

[00:18:09] but in the background

[00:18:11] we have Amazon

[00:18:12] who is just,

[00:18:13] again,

[00:18:14] they're going to provide

[00:18:14] services and support

[00:18:15] and capabilities

[00:18:16] that a police force

[00:18:18] just wouldn't be able

[00:18:19] to marshal internally

[00:18:20] and that's okay

[00:18:21] but it's important

[00:18:22] for these police forces

[00:18:23] to say,

[00:18:23] you know what,

[00:18:23] I'm going to take a step back

[00:18:24] and say,

[00:18:24] where can I get leverage?

[00:18:26] And it's with working

[00:18:27] with application providers

[00:18:28] that say,

[00:18:28] we care about security

[00:18:29] but you're also going to get

[00:18:31] the combined might

[00:18:31] of the things

[00:18:32] that you've been doing

[00:18:33] that have worked,

[00:18:34] the things that Mark 43

[00:18:34] is going to bring to the fore

[00:18:36] and then the combined investment

[00:18:37] of, again,

[00:18:38] thousands of people

[00:18:38] and billions of dollars

[00:18:39] and a bunch of experts

[00:18:41] at AWS that say,

[00:18:42] you know what,

[00:18:42] people try to hack us

[00:18:43] all the time,

[00:18:44] we're hardened,

[00:18:45] we're tough,

[00:18:46] that is exactly

[00:18:46] who you would want

[00:18:47] supporting us

[00:18:48] in the back end

[00:18:48] and making sure

[00:18:49] that your force

[00:18:50] can continue doing

[00:18:51] the business

[00:18:52] that it cares about.

[00:18:53] And every day

[00:18:54] on this tech podcast

[00:18:55] I try and get people

[00:18:56] thinking differently

[00:18:57] about how technology

[00:18:58] is impacting their world

[00:19:00] and changing industries

[00:19:01] especially areas

[00:19:02] that you don't

[00:19:03] automatically associate

[00:19:04] with tech.

[00:19:04] So I'm curious,

[00:19:05] how do you see

[00:19:07] modern technology

[00:19:08] transforming

[00:19:08] not just policing

[00:19:09] but also

[00:19:10] how communities

[00:19:11] might perceive

[00:19:12] their police forces

[00:19:13] in terms of things

[00:19:14] like trust,

[00:19:15] safety,

[00:19:16] and responsiveness?

[00:19:17] It's a great question.

[00:19:19] So I'll double back

[00:19:19] a little bit.

[00:19:20] Mark 43

[00:19:20] are bread and butter products

[00:19:22] like I said,

[00:19:23] records management

[00:19:23] and command and control.

[00:19:25] Records management

[00:19:25] is collecting information

[00:19:27] that happens

[00:19:28] when a police officer

[00:19:29] is out in the field.

[00:19:29] That could be about a crime,

[00:19:31] that could be about

[00:19:31] somebody saying

[00:19:32] my cat climbed up a tree

[00:19:34] and I can't get it down.

[00:19:35] Whatever a police officer

[00:19:35] responds to,

[00:19:36] they have to write

[00:19:37] a report about it.

[00:19:37] That's just the nature

[00:19:38] of the job.

[00:19:39] And we have a team member

[00:19:40] that says no police officer

[00:19:42] ever signed up

[00:19:42] to be Charles Dickens.

[00:19:43] They never wanted

[00:19:44] to spend two,

[00:19:45] three quarters

[00:19:46] of their shift

[00:19:47] writing a really long

[00:19:48] laborious police report.

[00:19:50] And so it's our job

[00:19:51] to get those police officers

[00:19:52] back in the field

[00:19:52] but also make sure

[00:19:53] that they're collecting

[00:19:54] information that can be

[00:19:55] used in the future.

[00:19:57] That makes sure

[00:19:58] that their command staff

[00:19:58] can make better

[00:19:59] and more informed decisions

[00:20:00] about how they're

[00:20:02] going to

[00:20:04] deploy resources

[00:20:05] and make sure

[00:20:06] that the police force

[00:20:07] is doing

[00:20:07] what they need to do.

[00:20:09] So that's where

[00:20:10] we spend a lot of our time.

[00:20:11] That's what we're so excited

[00:20:11] to be bringing

[00:20:12] to the UK right now.

[00:20:13] That is the business

[00:20:14] that we're in

[00:20:15] and we're getting

[00:20:15] a lot of exciting

[00:20:16] conversations around that.

[00:20:18] But it also means

[00:20:19] that for the UK,

[00:20:21] a country that cares so much,

[00:20:22] I'll go back to

[00:20:24] some Peely,

[00:20:25] Robert Peel.

[00:20:25] So Robert Peel,

[00:20:26] the godfather

[00:20:27] of modern police,

[00:20:29] again,

[00:20:29] an unbelievable gift

[00:20:30] that you guys

[00:20:31] have given to the world.

[00:20:32] He talks about

[00:20:33] policing by consent

[00:20:34] and he says

[00:20:35] a police department

[00:20:36] can't operate

[00:20:37] without the consent

[00:20:38] of its community.

[00:20:39] The community

[00:20:39] is implicitly saying

[00:20:40] you are my police department,

[00:20:42] I'm willing for you

[00:20:43] to have these powers

[00:20:43] and for you

[00:20:44] to be a police officer

[00:20:45] or in a police department

[00:20:46] or a constabulary

[00:20:47] or what have you.

[00:20:50] If that consent

[00:20:51] and good relationship

[00:20:52] didn't exist,

[00:20:53] the police forces

[00:20:53] couldn't work.

[00:20:54] So if you think about

[00:20:54] these Peelyan principles,

[00:20:56] you need a police force

[00:20:57] that is going to be able

[00:20:58] to be transparent

[00:20:59] with the community

[00:21:00] and communicative

[00:21:02] with the community

[00:21:03] and tell the good story

[00:21:04] of all the things

[00:21:05] that they're doing.

[00:21:06] Policing isn't all enforcement.

[00:21:08] It's not all the Hollywood things

[00:21:10] of breaking down doors

[00:21:11] and arresting the bad guys

[00:21:12] and stuff.

[00:21:13] It's making sure

[00:21:15] that somebody

[00:21:16] that was victimized,

[00:21:17] they get support

[00:21:18] for many months

[00:21:19] or even years

[00:21:20] after they've been victimized.

[00:21:21] It's making sure

[00:21:22] that you're looking

[00:21:23] after vulnerable populations.

[00:21:25] It's making sure

[00:21:25] that you're there

[00:21:27] and providing a presence

[00:21:28] that makes people

[00:21:29] feel comfortable

[00:21:30] because when people

[00:21:31] are comfortable,

[00:21:32] people flourish

[00:21:33] and communities flourish.

[00:21:33] So this is all to say

[00:21:35] if people are able

[00:21:37] to understand

[00:21:39] what that police force

[00:21:39] is doing

[00:21:40] and really hear

[00:21:41] that good news

[00:21:41] and that good story,

[00:21:42] they're going to continue

[00:21:43] having the harmonious

[00:21:45] relationship

[00:21:45] that we've seen

[00:21:46] and 86% of respondents

[00:21:48] are going to keep saying

[00:21:48] we want more police

[00:21:49] because this is awesome.

[00:21:51] So again,

[00:21:51] it's not just about enforcement,

[00:21:52] but it's about

[00:21:53] all these great things

[00:21:54] that police officers do

[00:21:55] day in and day out

[00:21:56] that may get kind of

[00:21:56] swept under the rug

[00:21:58] or not find that media limelight

[00:22:00] and we're here

[00:22:01] to help them tell that story.

[00:22:02] That's such an important

[00:22:04] to raise there

[00:22:04] that policing

[00:22:05] is not just about enforcement.

[00:22:07] It's something

[00:22:07] that we often forget

[00:22:09] and technology

[00:22:10] can sometimes

[00:22:11] face resistance

[00:22:12] in public sectors

[00:22:13] due to things like

[00:22:14] cost and complexity

[00:22:16] or even the perception

[00:22:17] that the public sector

[00:22:18] just cannot keep up

[00:22:19] with the pace

[00:22:20] of the private sector.

[00:22:22] So for what you're seeing

[00:22:23] at everything

[00:22:24] over here in the UK,

[00:22:25] I mean,

[00:22:25] what do you see

[00:22:26] as the main challenges

[00:22:27] for UK police forces

[00:22:29] and what they're facing

[00:22:30] when adopting

[00:22:31] modern systems

[00:22:32] and how can they overcome

[00:22:33] some of these barriers?

[00:22:35] The main challenge

[00:22:36] that we see is

[00:22:38] there's just not

[00:22:39] a lot of options

[00:22:40] and I think

[00:22:42] there's a limited number

[00:22:43] of suppliers

[00:22:44] that offer

[00:22:44] a UK solution

[00:22:45] and

[00:22:48] we're extremely excited

[00:22:49] because we're here

[00:22:50] to break that mold

[00:22:52] a little bit

[00:22:52] and we've had

[00:22:54] a lot of great conversations

[00:22:55] and even

[00:22:56] if we come

[00:22:57] into the UK

[00:22:58] and we get other suppliers

[00:23:00] to pick up

[00:23:00] their pace

[00:23:02] and continue delivering

[00:23:03] for UK police forces,

[00:23:04] that's a good outcome

[00:23:05] for those police forces

[00:23:07] and that's what

[00:23:07] we care about

[00:23:08] but we're here

[00:23:09] to bring some

[00:23:10] new blood

[00:23:11] into the system,

[00:23:12] deliver an application

[00:23:13] that is modern

[00:23:15] and feels

[00:23:16] like it was designed today

[00:23:17] and we're here

[00:23:18] to give them

[00:23:19] that optionality.

[00:23:20] Separately,

[00:23:21] I think the UK

[00:23:22] is on this wonderful

[00:23:23] cloud journey.

[00:23:23] I know the home office

[00:23:24] and I know that

[00:23:25] the powers that be

[00:23:27] are very supportive

[00:23:28] of all government agencies

[00:23:29] going to the cloud

[00:23:30] and we're here

[00:23:31] to ride that wave too

[00:23:32] because we see

[00:23:32] it's really the only way

[00:23:33] to get business done

[00:23:34] in 2024

[00:23:35] if you're a large enterprise

[00:23:37] so we're here

[00:23:37] to deliver that.

[00:23:38] We've been delivering it

[00:23:39] for a company

[00:23:40] constabulary

[00:23:40] which we're so excited about

[00:23:42] and we're going to continue

[00:23:44] our long-term vision

[00:23:45] of what we can do

[00:23:46] for the UK

[00:23:46] and we're excited

[00:23:47] to be there for it.

[00:23:49] And we are at that

[00:23:50] magical time of year

[00:23:51] where we're just

[00:23:52] weeks away

[00:23:53] from life in 2025

[00:23:55] maybe looking at

[00:23:56] how we do things differently

[00:23:57] how we can improve things

[00:23:59] not just next year

[00:24:00] but the years

[00:24:01] beyond that too.

[00:24:02] So looking ahead

[00:24:03] how do you envision

[00:24:04] the future of policing

[00:24:05] in the UK

[00:24:06] and indeed the world

[00:24:07] particularly in terms

[00:24:08] of leveraging technology

[00:24:10] like AI

[00:24:10] real-time data analytics

[00:24:12] cloud-based systems

[00:24:14] to ultimately improve

[00:24:16] efficiency

[00:24:17] and community engagement

[00:24:18] without drifting down

[00:24:20] that creepy territory

[00:24:21] that we mentioned earlier?

[00:24:22] Yeah, absolutely.

[00:24:23] Absolutely.

[00:24:24] So I think again

[00:24:24] I go back to policing

[00:24:25] by consent

[00:24:26] what the police officers

[00:24:27] are doing

[00:24:27] has to get the consent

[00:24:28] of the community

[00:24:29] so I think you're always

[00:24:30] going to have that good

[00:24:30] kind of governance

[00:24:31] that check and balance

[00:24:32] and I think that prevents

[00:24:33] against again

[00:24:33] to use your word

[00:24:34] kind of the creepiness

[00:24:36] right?

[00:24:36] Yeah.

[00:24:37] But long-term

[00:24:38] what do we see?

[00:24:39] We see a bunch of police forces

[00:24:43] that have the intention

[00:24:44] of working together

[00:24:45] actually being able

[00:24:46] to work together.

[00:24:47] We see the intention

[00:24:48] of sharing data

[00:24:49] actually being able

[00:24:50] to share data.

[00:24:51] We see the intention

[00:24:52] of providing mutual aid

[00:24:53] and staff

[00:24:54] from Cheshire

[00:24:55] to Manchester

[00:24:56] and back and forth

[00:24:58] in times of need

[00:24:59] us being able

[00:25:00] to facilitate that

[00:25:01] so I think there's

[00:25:02] there's great autonomy

[00:25:04] in having individualized

[00:25:05] police forces

[00:25:06] and I think

[00:25:06] that's a good thing

[00:25:07] but there's no reason

[00:25:08] that they can't solve

[00:25:09] the problem of crime

[00:25:10] and community support

[00:25:11] and safety together

[00:25:12] so we're very much excited

[00:25:14] to facilitate that.

[00:25:15] Cloud no doubt

[00:25:16] is going to help them do that.

[00:25:17] You're going to be

[00:25:18] on a network of resiliency

[00:25:19] that's going to keep you

[00:25:20] doing what you need to do

[00:25:22] and delivering that mission

[00:25:23] which is absolutely crucial.

[00:25:24] AI is the talk of the town

[00:25:26] and everybody is super into it

[00:25:28] and that can be

[00:25:29] kind of like a spooky

[00:25:30] kind of like creepy

[00:25:31] thing as well.

[00:25:32] Fortunately I think

[00:25:33] for policing

[00:25:33] there's so much room

[00:25:35] to make improvements

[00:25:37] from a technology

[00:25:38] perspective

[00:25:38] that we see a bunch

[00:25:39] of low-hanging fruit

[00:25:40] when it comes to AI.

[00:25:42] For example

[00:25:42] everybody's got

[00:25:43] body-worn camera

[00:25:44] right?

[00:25:45] So many people

[00:25:46] are wearing

[00:25:46] body-worn cameras

[00:25:47] in the world

[00:25:48] of policing.

[00:25:49] For us

[00:25:50] we just released

[00:25:51] something called

[00:25:52] report AI

[00:25:53] where it doesn't matter

[00:25:54] what provider you're with

[00:25:55] we believe in an

[00:25:56] absolutely open ecosystem

[00:25:57] of you using

[00:25:58] this solution

[00:25:59] that solution

[00:25:59] or it doesn't matter

[00:26:00] if you have a body

[00:26:01] worn camera

[00:26:03] we can ingest

[00:26:04] that footage

[00:26:04] and police officers

[00:26:06] hate writing narratives.

[00:26:06] Narratives are the

[00:26:07] longest most

[00:26:08] burdensome thing.

[00:26:09] We can see that

[00:26:10] somebody was driving

[00:26:11] a blue car

[00:26:13] and wearing a red

[00:26:14] jacket

[00:26:15] and the audio

[00:26:16] said that the

[00:26:17] commission of the

[00:26:17] crime was

[00:26:18] vandalism

[00:26:19] and it happened

[00:26:20] during the day

[00:26:21] and we can get

[00:26:22] we can get a bunch

[00:26:23] of data from

[00:26:23] different

[00:26:24] data sources

[00:26:25] and generate

[00:26:27] a lot of that

[00:26:28] report

[00:26:28] without the officer

[00:26:30] having to cut

[00:26:31] that first draft

[00:26:32] and I say

[00:26:32] first draft

[00:26:33] because the

[00:26:33] officer will

[00:26:34] have to

[00:26:35] review the

[00:26:35] report

[00:26:36] they can't

[00:26:36] just say

[00:26:36] take the

[00:26:37] wheel computer

[00:26:38] and do my

[00:26:38] job for me

[00:26:39] you're always

[00:26:40] going to need

[00:26:40] that human

[00:26:41] element

[00:26:41] but again

[00:26:42] those are

[00:26:43] the kind

[00:26:43] of things

[00:26:43] that we

[00:26:44] are really

[00:26:44] trying to

[00:26:44] push out

[00:26:45] to get

[00:26:46] everybody

[00:26:46] excited about

[00:26:47] the potential

[00:26:47] of this

[00:26:48] space

[00:26:48] and to

[00:26:49] help people

[00:26:50] understand

[00:26:50] what

[00:26:50] opportunities

[00:26:51] are ahead

[00:26:52] of us

[00:26:52] so

[00:26:52] 2025

[00:26:53] is going

[00:26:53] to be

[00:26:53] exciting

[00:26:54] for that

[00:26:54] but gosh

[00:26:55] I think

[00:26:55] in 2020

[00:26:55] 2030

[00:26:56] we're going

[00:26:56] to look

[00:26:56] back

[00:26:56] and just

[00:26:57] be absolutely

[00:26:57] amazing

[00:26:58] and how

[00:26:58] far we've

[00:26:59] come in

[00:26:59] five years

[00:27:00] and policing

[00:27:01] is a very

[00:27:02] serious subject

[00:27:03] especially when

[00:27:03] bringing emerging

[00:27:05] technologies into

[00:27:06] it but as you

[00:27:06] said policing

[00:27:07] is not just

[00:27:07] about enforcement

[00:27:08] it's so much

[00:27:09] more than that

[00:27:10] and community

[00:27:11] plays a crucial

[00:27:11] role in that

[00:27:12] and this

[00:27:13] refreshing point

[00:27:14] that you raise

[00:27:15] there got me

[00:27:15] thinking a little

[00:27:16] about your

[00:27:17] background

[00:27:17] because I think

[00:27:18] none of us

[00:27:18] are able to

[00:27:19] achieve any

[00:27:19] degree of success

[00:27:20] without a little

[00:27:21] help along the

[00:27:22] way so is

[00:27:23] there a particular

[00:27:24] person that

[00:27:25] you're grateful

[00:27:26] towards maybe

[00:27:26] they saw

[00:27:27] something in you

[00:27:28] invested a little

[00:27:29] time in you

[00:27:29] helped you get

[00:27:30] you where you

[00:27:31] are or just

[00:27:31] someone we can

[00:27:32] give a little

[00:27:32] shout out and

[00:27:33] a thank you to

[00:27:34] today because it

[00:27:35] is all about

[00:27:35] community and I

[00:27:36] think this would

[00:27:37] be a great way

[00:27:37] to end the

[00:27:38] podcast today but

[00:27:39] who would that

[00:27:40] person be and

[00:27:40] why?

[00:27:41] I love you

[00:27:42] bringing this up

[00:27:43] Neil I'm I

[00:27:43] think gratitude

[00:27:44] is such a

[00:27:44] healthy thing

[00:27:45] every Monday

[00:27:45] in my team

[00:27:46] meeting we all

[00:27:47] have to go

[00:27:47] around and say

[00:27:47] something that

[00:27:48] we're grateful

[00:27:48] for and I

[00:27:49] think it's just

[00:27:49] such a good way

[00:27:50] to start the

[00:27:50] week so for

[00:27:51] right now this

[00:27:52] is such a great

[00:27:52] way to end the

[00:27:53] week so in

[00:27:53] reflecting on

[00:27:54] this 12 or

[00:27:56] 13 year

[00:27:56] entrepreneurial

[00:27:57] journey twists

[00:27:58] and turns and

[00:27:59] more downs than

[00:28:00] ups I think

[00:28:00] that's just the

[00:28:00] nature of

[00:28:01] building a

[00:28:01] business one

[00:28:02] set of people

[00:28:03] that I really

[00:28:03] think about

[00:28:04] are my parents

[00:28:04] I remember

[00:28:05] just before

[00:28:06] graduating from

[00:28:07] Harvard with

[00:28:07] my two co-founders

[00:28:09] where we were

[00:28:10] doing this

[00:28:10] harebrained idea

[00:28:11] of trying to

[00:28:11] build better

[00:28:12] police software

[00:28:13] I was getting

[00:28:14] dinner with my

[00:28:16] parents and they

[00:28:16] said so what

[00:28:17] are you doing

[00:28:18] after university

[00:28:19] what's your

[00:28:20] job going to

[00:28:21] be and I

[00:28:22] said I think

[00:28:23] they expected

[00:28:24] are you going

[00:28:24] to go be a

[00:28:25] consultant or are

[00:28:26] you going to

[00:28:26] go work at

[00:28:27] that engineering

[00:28:27] firm you had

[00:28:28] done an

[00:28:28] internship at

[00:28:29] what are you

[00:28:29] going to go

[00:28:30] do and I

[00:28:31] said this

[00:28:32] thing that me

[00:28:33] and Scott and

[00:28:34] Flo were coming

[00:28:34] up with in

[00:28:35] this class

[00:28:35] this police

[00:28:36] technology thing

[00:28:37] I think we're

[00:28:38] going to keep

[00:28:38] doing it and

[00:28:39] there was like

[00:28:40] just a moment

[00:28:41] of silence

[00:28:41] where my mom

[00:28:42] took a bite

[00:28:43] of soup and

[00:28:44] then she just

[00:28:44] said okay

[00:28:46] well we're

[00:28:46] excited to hear

[00:28:47] more about it

[00:28:48] we'd love to

[00:28:49] we'd love to

[00:28:49] hear the pitch

[00:28:50] someday but keep

[00:28:51] us updated and

[00:28:52] that's exciting and

[00:28:53] I think that

[00:28:54] moment between my

[00:28:54] mom and my dad

[00:28:55] they were just

[00:28:55] kind of like

[00:28:56] we're up for

[00:28:57] him going for

[00:28:58] this thing it

[00:28:58] sounds a little

[00:28:59] crazy and a

[00:29:00] little bit

[00:29:00] different and

[00:29:01] amazingly

[00:29:02] we're here

[00:29:03] 13 years later

[00:29:04] and they've just

[00:29:05] been consummate

[00:29:06] supporters along

[00:29:07] the way and

[00:29:07] again I think

[00:29:08] for anybody that

[00:29:09] is on the

[00:29:09] entrepreneurial

[00:29:10] journey we can

[00:29:11] commiserate about

[00:29:11] that or for

[00:29:12] people that are

[00:29:13] thinking about it

[00:29:13] it's not easy

[00:29:14] it's a competitive

[00:29:16] world it's a

[00:29:16] hard space and

[00:29:17] it demands a lot

[00:29:18] of the people in

[00:29:19] it so if you're

[00:29:20] planning on going

[00:29:21] that route make

[00:29:22] sure there's people

[00:29:22] in your corner

[00:29:23] that can support you

[00:29:24] in ways that you

[00:29:25] may not anticipate

[00:29:26] today so huge

[00:29:27] credit huge credit

[00:29:28] to them and I

[00:29:28] gotta give a shout

[00:29:29] out to my co-founders

[00:29:30] scott and flo as

[00:29:31] well I think it's a

[00:29:32] very rare situation

[00:29:33] that three co-founders

[00:29:34] are somehow still at

[00:29:35] a company 12 or

[00:29:37] 13 years later and

[00:29:38] for how different the

[00:29:41] three of us are I

[00:29:42] recognize that

[00:29:43] difference is like

[00:29:43] probably key we all

[00:29:44] kind of have our

[00:29:45] camps I think of

[00:29:46] where we really

[00:29:47] excel and god knows

[00:29:49] that we we are there

[00:29:50] for each other in the

[00:29:51] darkest times and

[00:29:52] when when we need

[00:29:53] the support so

[00:29:54] whatever dynamic

[00:29:55] we've been able to

[00:29:55] figure out amongst

[00:29:56] ourselves it somehow

[00:29:57] is still working and

[00:29:58] something that we

[00:29:59] totally value and

[00:30:00] cherish and and

[00:30:01] whether it's like a

[00:30:02] great co-founders

[00:30:03] parents family

[00:30:04] friends partners

[00:30:06] you you need to

[00:30:07] you need to

[00:30:08] cultivate that in

[00:30:10] the beginning because

[00:30:11] it can be a lonely

[00:30:12] road and we're lucky

[00:30:13] to have versions of

[00:30:14] those people in all

[00:30:15] of our lives so it's

[00:30:16] a great question and

[00:30:16] I sure I'm sure I'm

[00:30:17] grateful for for all

[00:30:18] those individuals

[00:30:20] well what a

[00:30:20] beautiful answer and

[00:30:21] a perfect moment to

[00:30:22] end the podcast I

[00:30:23] hope people

[00:30:24] listening the people

[00:30:26] you mentioned get to

[00:30:27] hear this I think it's

[00:30:27] so important not just

[00:30:29] to to recognize it

[00:30:30] but to share it and

[00:30:31] make these people aware

[00:30:32] of the impact that

[00:30:33] they have on us

[00:30:34] every day I think

[00:30:35] blissfully sometimes

[00:30:36] people are blissfully

[00:30:37] unaware of the scale

[00:30:38] of that impact and

[00:30:40] for anyone listening

[00:30:41] that inspired by your

[00:30:42] story want to find

[00:30:43] out more information

[00:30:45] where would you like

[00:30:45] to point everyone

[00:30:46] listening if they've

[00:30:47] got any questions to

[00:30:48] ask or we'll just

[00:30:48] dig a little bit

[00:30:49] deeper on the report

[00:30:51] yeah absolutely

[00:30:51] absolutely so

[00:30:52] mark 43 we like to

[00:30:54] say that we're made

[00:30:54] for your mission and

[00:30:55] whether that's the US

[00:30:56] or that's the UK we

[00:30:57] absolutely believe that

[00:30:58] I think it's really

[00:30:59] really true and no

[00:31:01] place we'd be able to

[00:31:02] learn more about it

[00:31:02] than mark43.com so

[00:31:04] that is where you can

[00:31:05] get more on mark 43

[00:31:06] understand everything

[00:31:07] that we're doing and

[00:31:08] especially for our UK

[00:31:09] listeners hear about

[00:31:10] all the exciting things

[00:31:11] that that we're up to

[00:31:12] right now and that we

[00:31:12] have coming in 2025 and

[00:31:14] we are we are excited

[00:31:15] for whatever conversation

[00:31:17] you want to have so

[00:31:18] please reach out there

[00:31:19] and we're standing by

[00:31:20] to to visit to be

[00:31:22] there to be present

[00:31:23] and to be the the

[00:31:24] solution that we really

[00:31:25] feel that the UK needs

[00:31:27] I think many people

[00:31:28] listening will have

[00:31:29] complained that there

[00:31:30] are not enough police

[00:31:31] on the streets that

[00:31:32] demand for the more

[00:31:34] police as you mentioned

[00:31:35] in your report there

[00:31:36] is clearly there but I

[00:31:37] don't think people

[00:31:38] think about the need

[00:31:39] for modernized

[00:31:40] resilient technology

[00:31:41] that allows people or

[00:31:43] allows police officers to

[00:31:45] spend more time in the

[00:31:46] field and having a backup

[00:31:48] emergency dispatch system

[00:31:49] in case of outages

[00:31:50] real-time data sharing

[00:31:52] etc and software that

[00:31:54] updates in real time

[00:31:56] all things that we kind

[00:31:57] of take for granted in

[00:31:58] the private sector but

[00:32:00] are not always there in

[00:32:01] the public sector so

[00:32:02] thank you so much for

[00:32:03] sharing this tonight

[00:32:04] thank you Neil it was a

[00:32:05] great conversation I

[00:32:06] really appreciate it

[00:32:07] so Matt a big thank you

[00:32:08] for offering so many

[00:32:10] insightful perspectives

[00:32:11] into the intersection of

[00:32:13] technology and community

[00:32:15] policing but

[00:32:15] for everybody listening

[00:32:17] how do you see technology

[00:32:18] playing a role in

[00:32:19] enhancing public safety

[00:32:22] within your own

[00:32:23] community are there any

[00:32:25] particular technologies

[00:32:27] that you think would make

[00:32:28] a difference I invite you

[00:32:30] to share your thoughts

[00:32:31] and join the conversation

[00:32:32] on our social media

[00:32:34] channels where you'll find

[00:32:35] me I'm just at Neil C

[00:32:36] Hughes everywhere or you

[00:32:37] can email me tech blog

[00:32:38] writer outlook dot com

[00:32:41] but together let's keep

[00:32:42] pushing this conversation

[00:32:43] forward on how technology

[00:32:45] can better help serve our

[00:32:47] communities that we all

[00:32:48] live but that's it for

[00:32:50] today so hopefully I will

[00:32:51] speak with you all again

[00:32:52] tomorrow about a

[00:32:53] completely different topic

[00:32:56] but thank you for listening

[00:32:57] today and I will see you all

[00:32:59] again tomorrow bye for now

[00:33:01] bye for now

[00:33:05] bye for now

[00:33:08] bye for now