What does it take to move from giving employees AI tools to rebuilding how an organization gets work done?
In this episode of Tech Talks Daily, I speak with Oren Levitzky, VP of R&D at Fiverr. Oren has spent ten years at the company, progressing from backend engineer through a series of leadership roles before taking responsibility for Fiverr's AI program.
That experience gives him a valuable view of AI adoption from inside a global technology marketplace. He has watched engineering teams move from using ChatGPT as a conversational assistant to GitHub Copilot for code completion, Cursor for context-aware development, and an internal agent ecosystem containing Fiverr's code, data, and organizational knowledge.
Oren explains that adding AI to an existing workflow produced useful gains, but it did not completely change how people worked. Becoming AI native required Fiverr to create a dedicated team of engineers, designers, and product managers responsible for building agents around company context and helping employees adopt new working practices.
Fiverr reports that this approach has made some development work three to five times faster. Repetitive coding and design tasks can be passed to agents, allowing employees to concentrate on decisions, validation, and accountability. However, Oren is clear that manual code review remains necessary when AI-generated changes could introduce bugs or destructive operations.
We also discuss what AI fluency means for hiring. Fiverr has redesigned parts of its engineering recruitment process so candidates can use their preferred AI tools to build an application during the interview. Oren says around 80 percent of the assessment focuses on how candidates work with AI, communicate instructions, make decisions, verify changes, and demonstrate that they understand the resulting code.
This creates opportunities for people who can combine technical knowledge with AI fluency, but it also introduces a serious learning problem. Junior engineers may produce work at a speed previously associated with experienced developers without acquiring the knowledge needed to spot errors or question poor recommendations.
Oren argues that regular workshops, practical education, self-directed learning, and continued hands-on work are needed to prevent that loss of understanding. His advice applies to leaders too. Remaining close to the work makes it easier to recognize where AI succeeds, where it struggles, and what employees need from management.
Beyond Fiverr's internal engineering teams, we consider how AI is affecting the global freelance workforce. Businesses increasingly want people who can take an AI-generated draft and turn it into secure, accountable, production-ready work. Oren points to AI video production as one example where independent creators can produce work that previously required a larger studio, while retaining the judgment and creativity customers value.
For leaders hoping to make agentic AI part of daily operations, Oren recommends dedicated resources, structured education, employees who constantly seek better ways to work, and clear measurement. Releasing another tool will achieve little when habits, incentives, and expectations remain unchanged.
As employers place greater value on people who can direct, question, and verify AI, how should we prepare today's workforce without weakening the knowledge tomorrow's experts will need? Listen to the episode and share your thoughts with me.