By joining forces through the Scalefast Commerce Cloud, brands can deliver localized and personalized direct-to-consumer shopping experiences while leveraging the volume and data of an entire brand ecosystem.
In the past year, subscription services have exploded from a niche market to a model that shoppers are familiar with – with brands like Dollar Shave Club and Hello Fresh gaining traction – now over half of online shoppers use subscription box services. But subscription churn rates are high, and consumers will quickly cancel services that are not delivering on their expectations.
I invited Mike Schwartz from Scalefast to talk about the ways DTCs can navigate subscription services successfully?
We discuss how DTCs can create successful subscription services through:
Specialization: Whether that means finding a niche or offering customization, curated, and personalized services that allow users to think less about the things they need.
Serving your current audience: Before offering subscriptions to the public, test the waters with current customers first who already trust your brand
Avoiding hiccups: Subscription customers value convenience– and will notice if there is a change in the quality of service. Rent the Runway’s recent mishap could have been avoided by planning for volume and logistics in advance, and putting backups into place to keep things running smoothly during upgrades.
I also learn more about the story behind Scalefast and how they plan to continue leveraging technology to empowering and help them thrive in a digital age.