Name: Why Webex’s AI Strategy Is About More Than Just Contact Centers
Uploaded: 2025-10-12T18:03:14.000Z
Duration: 1968
Description: This week, I sat down with Craig Burnham, Vice President of Product Marketing for Cisco’s Collaboration business, to go beyond the headlines and unpack what...

This week, I sat down with Craig Burnham, Vice President of Product Marketing for Cisco’s Collaboration business, to go beyond the headlines and unpack what Cisco’s AI evolution actually means for business leaders.
Recorded live at Cisco Live, this episode dives into how Cisco is unifying employee and customer experiences across voice, video, and virtual agents, while keeping humans in the loop where it matters most.
Craig and I explore:
The rise of Webex AI Agent and Webex AI Assistant, and how they’re reducing agent burnout, shortening call resolution times, and delivering truly autonomous voice and text experiencesWhy Cisco is uniquely positioned to bring cloud-based AI to on-prem environments and hybrid deployments without forcing disruptive migrationsHow Control Hub is evolving into a single pane of glass for AI visibility, governance, and ROI trackingWhat the move toward agentic AI means for IT leaders, and why the long-term impact may be greater than we expectHow Cisco’s cinematic camera tech and AI-powered meeting features are quietly redefining hybrid work, one room at a timeWe also discuss the shifting expectations around AI, from productivity hype to measurable business value, and how Cisco’s platform-first approach enables it to scale new features across contact center, meetings, calling, and more.