A company called Uberall is empowering some of the world’s biggest brands and agencies to deliver a memorable ‘Near Me’ Brand Experience — from online interactions to offline sales. The ‘Near Me’ Brand Experience consists of all the online touchpoints that a consumer has with the local outlets of a brand, from finding, persuading, buying and recommending, to returning as a regular customer.
Uberall’s solutions enable multi-location brands to easily manage search and discovery, engagement, and conversion in real-time on all online platforms — mobile, voice, and desktop — across websites, mobile apps, store locators, search engines, maps, social platforms, and advertising networks.
I invited Greg Sterling, VP Market Insights on Tech Talks Daily to find out more. The digital marketing and search expert talks about what SMBs and multi-location brands should be doing to weather the crisis. We also discuss the impact that COVID-19 is having on digital marketing and how to prepare for recovery.