Jed Corenthal, the CMO of Phenix (real-time streaming technology platform), discusses what platforms must prioritize seamlessly delivering virtual experiences that will keep fans happy. If games are delivered in real-time and synchronous streams, the opportunities to engage viewers are endless – from trivia games to switching up camera angles and even selling merchandise – but this is all only possible if livestream technology is up to par.
Phenix has customers on five continents, and all focused on delivering a superior user experience by reducing latency, maintaining a high-quality stream, and reaching large audiences. I learn more about how they were challenged to create compelling interactive mobile content to keep viewers engaged throughout the Oscars broadcast with short development timeline.
Disney/ABC selected Phenix and its partners to deliver the first ever Official Oscars Trivia Game. During commercial breaks, the game featured a real-time "audience cam" capturing celebrities chatting and socializing.
The 2019 Oscars digital experience was nominated for an Emmy Award. Jed shares this and many more stories.