Alexander Frolov, CEO, co-founder of HypeAuditor, joins me in a conversation about how AI is reshaping the influencer marketing industry and why more companies should begin to implement the technology for their influencer marketing needs. We discuss how using AI/ML can detect fraudulent activity on social media.
I learn more about how they use tech to find and perfectly match the best influencers for brands. This tech is essential in discovering emerging trends on Instagram and YouTube while also boosting ad campaign performance while tracking account growth over time.
We explore how technology will impact the future of influencer marketing. Finally I learn how Hype Auditor is providing analysis of influencer marketing campaigns for brands along with advanced Instagram, YouTube, and TikTok analytical reports.