In his fourth book, “Going Live”, Christoph Trappe covers how any brand can make live streaming part of their content strategy and integrate it into Create Once, Publish Everywhere. I invited Christoph on to the podcast to talks about his book and his authentic storytelling project.
We discuss why and how live streaming can give your brand a competitive advantage and how to show your brand’s authenticity and humanness. We also talk about the technologies and strategies that will help you build your success.