With over three decades in marketing leadership roles, Kathleen joined Kofax in 2018 to lead the private-equity owned company through a massive rebrand. Dubbed the Work Like Tomorrow campaign, Kathleen dusted off the company's previous brand promise and coordinated a global effort to change its image of being a legacy technology company to its current position as a leader in the Intelligent Automation space.
The campaign drove roughly 2.0B impressions in 2019 from over 1K global media placements, leading to a nearly 20% global share of voice, from almost zero in 2018. It also led to analyst recognition, including placement in the Gartner RPA Critical Capabilities report
Kathleen reveals the best practices she learned from a successful global rebrand and her market-tested strategies for driving revenue, increasing profit, and invigorating brands.