R2i is a digital experience agency that creates digital solutions that connect and accelerate customer experiences to drive impact for brands. I learn more about their relentless focus on combining data, insights, and technology with creative design to drive engaging and high-impact digital experiences.
Joaquin shares how businesses can go beyond making a case for personalization to implementing a long-term program that shows ROI. He also explains a marketer's ideal toolkit of analytics and optimization tools that can be used to identify wins and optimal ways to invest time and resources.
Finally, we discuss how to establish a company culture of data-driven decisions and build excitement around the value that tech and data can bring to all decisions in every department.