Name: 1876: SAP - How to Lead in B2B Tech with Resilience
Uploaded: 2022-02-10T00:20:44.000Z
Duration: 1680
Description: Amanda Mountain has been with SAP for over 15 years. She leads a global team of professionals from across the marketing mix, including events, social media,...

Amanda Mountain has been with SAP for over 15 years. She leads a global team of professionals from across the marketing mix, including events, social media, internal and external communications and branding and positioning for the SAP Digital unit. In today's episode, Amanda discusses how 2020 (and much of 2021!) reshaped the way she led her team at SAP. From the impact being virtual had on employees to its effect on B2B sales and customer experience, Amanda highlights how she has remained human-focused to keep employees and engaged and business in the green.

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