Robert Helstrom, SVP of Marketing and GM of Sightly, talks about how they are helping brands navigate shifting marketing insights while holding themselves to a higher accountability standard. We also discuss the current trends within adtech and how brands should plan to adapt to get ahead of the metaverse and Web3.
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1969: The AdTech Helping Brands Anticipate the Unexpected
Robert Helstrom, SVP of Marketing and GM of Sightly, talks about how they are helping brands navigate shifting marketing insights while holding themselves to a higher accountability standard. We also discuss the current trends within adtech and how brands should plan to adapt to get ahead of the metaverse and Web3.