Name: 2097: Meta Discusses Facebook, Business Messaging and Conversational Commerce
Uploaded: 2022-09-07T11:36:44.000Z
Duration: 1947
Description: More than one billion people use messaging platforms such as WhatsApp and Messenger to connect with businesses. This is proving to be a significant consumer...

More than one billion people use messaging platforms such as WhatsApp and Messenger to connect with businesses. This is proving to be a significant consumer behavior shift that requires businesses of all sizes to adapt quickly to their customers' rising expectations. Dan Levy, VP, Business Messaging at Meta, joins me on the Tech Talks Daily podcast to discuss the future of tech, the Metaverse, and business messaging.

We discuss why conversational commerce looks set to be the next big thing in online shopping and why Facebook is doubling down on business messaging. We also explore how businesses can expect to meet these demands of having a fluid conversation across WhatsApp, Messenger, and Instagram.

With one eye on the future, we also talk about how business-to-consumer messaging and business messaging will evolve with metaverse and the brave new world of Web 3.