We discuss the brand's 5-year plan to become a national competitor and how insights from data and analytics helped Shake Shack truly understand how guests feel and what they need to do to keep them coming back.
Charles reveals how Shake Shack will continue to leverage technology to improve the customer experience and shares fascinating insights into what goes on behind the curtain at the popular fast-casual restaurant chain. If you're a fan of Shake Shack or simply interested in how technology is transforming the restaurant industry, this is an episode you won't want to miss.