With 90% of Cisco's revenues coming through partners, Oliver shares his unique perspective on the changing needs of businesses and the crucial role that a robust partner ecosystem plays in delivering successful outcomes from IT investments. In a rapidly evolving tech landscape, partnerships are more critical than ever, driving significant portions of global GDP and reshaping traditional industry boundaries.
Join us as we explore how 'as-a-service' models are providing businesses with the flexibility to focus on their core strengths in the face of economic uncertainties and how multi-partner technology agreements are increasingly being leveraged to meet customer demands and manage solution complexities.
We'll also dive into a thought-provoking discussion around the future of business models, with a particular focus on the strategic importance of partnerships and ecosystems in the current climate, where a staggering 90% of tech sales are partner-assisted.
Don't miss out on this insightful conversation with Oliver Tuszik, as we decode the 'tech-tonic' shift underway, providing you with the knowledge you need to navigate the complex terrain of the ecosystem economy.