It's like Apple's new Animojis, but more expressive (and without an iPhone X). The creators see this not only as a form of self-expression, but also as a source for news. For example, a Genie could react to news that Elon Musk’s SpaceX landed its Falcon 9 rocket with an avatar shooting into space.
I talk to Akash Nigam, CEO of Genies about how Avatars are about to take off in a major way with advancements in AR and facial recognition technology.