517: How Airbus Is Using Technology To Improve Customer Experiences
Neil C. HughesMay 04, 201800:16:29

517: How Airbus Is Using Technology To Improve Customer Experiences

The big trend this year is experiences over products. When I found that Dirk Erat from Airbus was at the Adobe Summit this week, I jumped at the chance to grab a quick chat with him for today's show.



Dirk is the Head of Communications for Airbus Defence and Space, so I want to find out more about how Airbus is using cutting-edge technologies to make their products safer, smarter and more connected. Airbus is a European multinational corporation that designs, manufactures and sells civil and military aeronautical products worldwide - with roughly 180 locations and 12,000 direct suppliers globally. Airbus is also the second largest space company in the world, as well as a top 10 defense company.



As a leader in designing, manufacturing and delivering aerospace products, services and solutions to customers on a global scale. I wanted to find out more about their aim for a better-connected, safer and more prosperous world.



Aerospace has always been at the upper end of new technology so I am quite excited to get him on today so we can geek out a little talking about planes and space!
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