Mabe this is why I am beginning to see Customer Data Platforms appearing on a regular basis.
Gartner published “A Marketer's Guide to What Is – and Isn't – a Customer Data Platform” and “How Marketers Can Create a Business Case for a Customer Data Platform” earlier this year. Other industry groups focus on the space too. For example, the Customer Data Platform Institute, founded in late 2016, publishes educational materials, news, best practice guides and benchmarks related to CDPs too. Even with the increased awareness and momentum, there’s still some confusion about this category. I invited Karl Wirth, CEO and Co-founder of Evergage onto the show to find out more.
We discuss what is and what isn't a Customer Data Platform and what a business should be looking to achieve with a CDP.