The fingerprinting and lookup capabilities of Attribution Engine stem from the established technology on which it is built. Pex's algorithms, which have been powering Pex products for the past few years, allow for content identification with matching segments as short at 0.5 seconds in length, melody matching, and detecting compressed, cropped, or otherwise modified copies.
To date, Pex has signed all major music labels and publishers as clients, supporting everything from their DRM efforts and licensing to A&R and marketing. In addition, Pex counts as clients major movie studios, brands, and ad agencies using its services to track their content across platforms to get a better understanding of its impact.
However, I wanted to explore the story behind PEX and how Rasty Turek learned about entrepreneurship in the most unexpected way possible. I wanted to learn more about this startup story. On today's episode, Turek reveals how he built a company that flies in the face of tech work-life imbalance, and that encourages both performance and outside passions.