Zendesk’s EVP for Europe, Andrew Lawson, explains how pressure from the top is driving real AI adoption across industries like fintech, retail, e-commerce, and gaming. In this clip from Tech Talks Daily, he unpacks why low-margin businesses are leading the charge, what "sweating the assets" really means, and how AI is shifting from experiment to expectation.
🎙 Full interview on Tech Talks Daily
https://techblogwriter.co.uk/zendesk-andrew-lawson/
💬 What pressure is your leadership team putting on AI performance?

