Why the stereotypical “gamer” image is outdated, and how Zynga’s audience trends toward Gen Z and millennial womenHow brands are using rewarded video, custom playable, and deep integrations to build emotional connections with playersWhat made partnerships like the Real Housewives collaboration such a perfect fit, and how authenticity drives engagementWhy mobile gaming is outperforming other digital channels in attention and conversionHow Zynga is adapting to a privacy-first future through persona-based planning and contextual targetingShe also gives us a glimpse into what’s next for mobile gaming as a marketing platform, from value exchange experiences to retail media integration and gamified brand storytelling.
If your brand still views gaming as a niche space, this conversation will provide you with a completely different perspective.